Myths related to social media

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Myths related to social media

  1. 1. Myths Related to Social Media
  2. 2. It uses social media sites to influence consumers toward a website, company, brand, product, service, or an individual. Typically, the end goal of Social Media Marketing is a “conversion”. It can be in the form of :- - Product purchase - Subscription - Registration in an online community or - Other desirable consumer action.
  3. 3. 1) Social Media Is Just A Fad Instead, it is:  Founded in Community, Socialization, andWord-of-Mouth Marketing  Based on people going social  Related to technological evolution
  4. 4. 2) Social Media is just for Young Instead, the reality is:  Older people are among the fastest growing demographics on most Social Media sites  Users from all age and income brackets
  5. 5. 3) No Return on Investment (ROI) Instead, Social Media returns are:  Difficult to measure  Measured in a variety of different ways such as: - - Savings in customer service - Online word-of-mouth promotion - Improved brand awareness and - Reputation, increased brand loyalty, and sales lead generation
  6. 6. 4) Social Media Marketing is not for Businesses Instead, it is:  Is just as relevant to B2B companies as to B2C firms  Has a powerful ability to drive word-of- mouth or recommendations from friends  Influences search as a resource because search results frequently include Social Media sites
  7. 7. 5) Social Media Marketing is FREE While most sites do not have a fee for usage, costs include: -Time and resources - Fees for producing and creating content - Fees for consultants or agencies involved in building and executing the Social Media strategy
  8. 8.  Experience Trainers  Live Training Experience  Flexible Timings  Job Assistance
  9. 9. Address: 201, 2nd Floor, Amar House, Near Sharda Cinema, Dadar East, Mumbai 400014, Maharashtra, India Call us: 022-2410 2331 / 3192 9248 +91 88 79 395550 E-mail Id: contact@thebrandsalon.com Website: http://thebrandsalon.com/

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