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WHAT’S ON YOUR 
DESK ?
Business people across the UK participated in the survey, commissioned by the BPMA from 
June to August 2014. The aim of t...
Total Responses 
1244
Question 5 | Are you? 
Female 56% 
0% 10% 20% 30% 40% 50% 60% 
Male 
44%
Question 6 | In which UK region do you work? 
North East & Yorkshire 
North West 
Midlands 
London & South East 
South Wes...
Question 7 | Which best describes your job title? 
44% 
Executive 
Manager 
Director 
CEO/Chairman/MD 
17% 
24% 
39% 
20%
Question 8 | Which industry do you work in? 
Academic Institution 
Agency 
Association/Professional Body 
Automotive 
Bank...
Question 9 | What is your total marketing spend? 
44% 
Under £50,000 
£50,00 - £100,000 
£100,001 - £250,000 
£250,001 - £...
Question 10 | What promotional merchandise do you have 
on your desk right now? 
54% 
8% 
39% 
89% 
6% 
16% 
51% 
65% 
49%...
Question 11 | If you could only keep one of the items of 
promotional merchandise on your desk which one would it 
be? 
6%...
Question 13 | Can you name a brand or 
company/organisation featured on promotional products on 
your desk?
Question 14 | In general, how clear is the call to action on 
promotional products that you receive? 
No call to action 
U...
Question 15 | What is your reaction when you receive a 
promotional product(s)? 
Throw away Pass onto a family 
member 
Pa...
Question 16 | Have you purchased anything from any of the 
companies that you have supplied you with promotional 
products...
Question 17 | How likely are you to integrate promotional 
products in your next campaign? 
Definitely 
More than likely 
...
Question 18 | Do you think that branded promotional 
products increase a company’s brand awareness?
Question 20 | How likely are you to ensure your promotional 
products comply with legislation(s)? 
60.00% Question 21 | If...
Question 22 | Would you be more or less likely to buy promotional products 
from a company that has a ‘measurable industry...
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BPMA Whats on your Desk Survey Results #PPWeek

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The british promotional merchandise association results for the 2015 whats on your desk survey.

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BPMA Whats on your Desk Survey Results #PPWeek

  1. 1. WHAT’S ON YOUR DESK ?
  2. 2. Business people across the UK participated in the survey, commissioned by the BPMA from June to August 2014. The aim of the survey was to find out which promotional products people kept on their desk
  3. 3. Total Responses 1244
  4. 4. Question 5 | Are you? Female 56% 0% 10% 20% 30% 40% 50% 60% Male 44%
  5. 5. Question 6 | In which UK region do you work? North East & Yorkshire North West Midlands London & South East South West Wales Scotland Northern Ireland Outside UK 0% 10% 20% 30% 40% 50% 60% 44%
  6. 6. Question 7 | Which best describes your job title? 44% Executive Manager Director CEO/Chairman/MD 17% 24% 39% 20%
  7. 7. Question 8 | Which industry do you work in? Academic Institution Agency Association/Professional Body Automotive Banking/Financial Services Brand Owner Business/Industrial Manufacturing Services Charity/Voluntary Organisations Consultancy Consumer Durables Education Emergency/Armed Services Entertainment/Leisure FMCG Healthcare IT Marketing Services - Advertising/PR/Design/DM Media/Media Services National/Local Government Professional Services Public Sector Telecoms 0% 5% 10% 15% 20% 25% 30% 35% 44%
  8. 8. Question 9 | What is your total marketing spend? 44% Under £50,000 £50,00 - £100,000 £100,001 - £250,000 £250,001 - £1 Million £1,000,001 - £5 Million £5,000,001 - £10 Million Over £10 Million 5% 1% 1% 10% 9% 60% 14%
  9. 9. Question 10 | What promotional merchandise do you have on your desk right now? 54% 8% 39% 89% 6% 16% 51% 65% 49% 14% 26% 35% 14% 54% 38% Calculator Calendar Clock Desk Pad Diary Executive Puzzle/Toy Mousemat Mug Notebook Paper Clips Paperweight Pen Pencils Photo Frame Post it Notes 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
  10. 10. Question 11 | If you could only keep one of the items of promotional merchandise on your desk which one would it be? 6% 1% 1% 18% 1% 0% 13% 13% 8% 3% 7% 5% 3% 14% 9% Calculator Calendar Clock Desk Pad Diary Executive Puzzle/Toy Mousemat Mug Notebook Paper Clips Paperweight Pen Pencils Photo Frame Post it Notes 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%
  11. 11. Question 13 | Can you name a brand or company/organisation featured on promotional products on your desk?
  12. 12. Question 14 | In general, how clear is the call to action on promotional products that you receive? No call to action Unclear Clear Very clear 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 19% 15% 50% 16%
  13. 13. Question 15 | What is your reaction when you receive a promotional product(s)? Throw away Pass onto a family member Pass onto colleagues Keep it yourself 90.00% 80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00%
  14. 14. Question 16 | Have you purchased anything from any of the companies that you have supplied you with promotional products?
  15. 15. Question 17 | How likely are you to integrate promotional products in your next campaign? Definitely More than likely Undecided Definitely not 40% 35% 30% 25% 20% 15% 10% 5% 0% 26% 37% 34% 4%
  16. 16. Question 18 | Do you think that branded promotional products increase a company’s brand awareness?
  17. 17. Question 20 | How likely are you to ensure your promotional products comply with legislation(s)? 60.00% Question 21 | If so, how important is this to Definitely More than likely Undecided Definitely not 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% you?
  18. 18. Question 22 | Would you be more or less likely to buy promotional products from a company that has a ‘measurable industry standard’ in regards to legislations and policies? 40.00% Question 21 | If you had the choice between 2 Definitely More than likely Undecided Definitely not 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% promotional product companies offering the same product, one is more expensive but their products comply with important legislation and one is cheaper but does not comply with important legislation, which would you choose?

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