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Young Creative Music Entrepreneur Award 2011


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This is a presentation given by Harigovindan Njaralathu when he was shortlisted for the Young Creative Music Awards 2011 at the British Commission office in Mumbai. Musical trail offered by The Blue Yonder is one of the unique cultural experiences for travellers visiting Kerala.

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Young Creative Music Entrepreneur Award 2011

  1. 1. Young creative entrepreneur music awards 2011 Presentation by Harigovindan Njaralathu
  2. 2. taking responsibility responding to our surroundings to let the world know of our unique heritage to share what we might lose forever to support the passionate locals to show that ordinary people can be change makers
  3. 3. Providing opportunities to the marginalised musicians – first musical trail at Mulayankavu
  4. 4. Opportunities brought ‘sense of pride’ & supplementary sources of income along with recognition
  5. 5. Building partnership through responsible tourism – linkages to one of the ‘markets’
  6. 6.
  7. 7. exploring traditions musical trail: tracing the unique percussion culture of river nila activities
  8. 9. Contribution of land Kalyani Kuttiamma, inauguration by David Stott – Editor Footprint Handbook
  9. 10. First performance at ‘Kalasramam’
  10. 11. In two years – a campus dedicated to music
  11. 12. value proposition <ul><li>“ creating better places for people to live in and visit” </li></ul>learning by sharing | partnering with Vayali Folklore Group -
  12. 13. awards and recognitions <ul><li>2007 Condé Nast Traveler World Savers Award s honorable mention Our team featured in New York City </li></ul>
  13. 14. Kunzuzm Travel Café & The Blue Yonder partnership Opportunities to run national workshops – artisans interactions – sale of musical instruments
  14. 15. “ Partnerships with like-minded organisations”
  15. 16. Thank you! <ul><li>Responding to local issues </li></ul><ul><li>Finding innovative solutions </li></ul><ul><li>Innovative marketing </li></ul><ul><li>Innovative partnerships in destinations and source markets </li></ul><ul><li>Sustainable funding access (micro-donations to business revenue generation) </li></ul><ul><li>Proving that ordinary people can be changemakers </li></ul><ul><li>With this award, we can create more opportunities for musicians by linking them to ‘cultural creatives’ </li></ul>