Marketing Packet


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Marketing Packet

  1. 1. The Birch Group, LLC Testimonials <ul><li>“ I want to thank you for the Supervisory Skills Training program that our employees recently completed. We have already noticed a difference in how it has affected heir daily interactions with their peers and subordinates. </li></ul><ul><li>You succeeded in taking the training modules and related them to their everyday lives in a way that they could understand and start implementing immediately. </li></ul><ul><li>The time that they spent with you was not only useful for their job here at Carris Reels but it is also helping them in their personal lives. They found it to be extremely enjoyable and they were all sad to see it come to an end. </li></ul><ul><li>I would strongly recommend The Birch Group to anyone looking to strengthen their organization. I hope we have the opportunity to work together again in the future.” </li></ul><ul><li>Steve Sabourin, General Manager, Carris Reels </li></ul><ul><li>~ ~ ~ ~ ~ ~ ~ </li></ul><ul><li>“ The Birch Group, LLC was retained to to direct the CPEP Board in developing a Strategic Plan for our organization. CPEP is a non-profit organization whose mission is to help under-represented students reach their full potential through Science Technology, Engineering and Mathematics. </li></ul><ul><li>The Board had begun the strategic planning process two years earlier, but the process stalled when the individual leading the effort was unable to continue. In the interim there had been major changes in the board composition. John was sensitive to these changes and instrumental in restoring momentum to the project. </li></ul><ul><li>While John worked with a small committee of board members and staff, he also participated in a board retreat and met with the entire board on other occasions. Stakeholder views were solicited through comprehensive surveys of teachers and parents. He kept us focused and on task throughout the project. </li></ul><ul><li>John challenged us by forcing us to think “outside the box” and broaden our vision. He is skilled at collecting and analyzing data, then interpreting it in a manner that is readily understood. </li></ul><ul><li>John is deeply conscientious, professional and hard working. I recommend him without reservation to anyone interested in hiring The Birch Group.” </li></ul><ul><li>Elaine B. Battles, President, Connecticut Pre-Engineering Program (CPEP) </li></ul><ul><li>~ ~ ~ ~ ~ ~ ~ </li></ul><ul><li>“ We hired the Birch Group to implement internal and external focus groups as part of our strategic planning process. Not only did John develop and implement a planning process that yielded valuable information, he was also able to present the results in a way that focused all of our planning efforts. I consider The Birch Group a ‘Value Added’ organization. They delivered what they promised and more.” Cliff Williams, Administrative Dean, Tunxis Community-Technical College    </li></ul>
  2. 2. The Birch Group, LLC Testimonials <ul><li>“ I want to thank you very much for your assistance in developing our Strategic Plan. Our team of 14 senior level managers and supervisors learned Team Building and Strategic Planning during your hands-on training seminars conducted in October 1999. </li></ul><ul><li>As a result of your structured training, we put together our Strategic Plan and you will be pleased to know that our presentation to Corporate was received very well. Your enthusiasm generating approach was quite evident in that presentation. </li></ul><ul><li>We are using this Plan as a living document and have achieved Revenue Growth of 12% this Fiscal Year ending March 31, 2001, in part due to our concentrated efforts to grow the Top Line with identified markets and products. </li></ul><ul><li>Again, let me thank you for your professionalism and motivational skills. We will continue to seek your help to further our team building and strategic plans in the future.” Surin Malhotra, Division President, Norco, Inc.  </li></ul><ul><li>~ ~ ~ ~ ~ ~ ~ </li></ul><ul><li>“ Rarely does an organization have the privilege of recommending a company so highly. Your expertise and experience guided ITW Highland in developing a clear vision, mission, and strategic direction. </li></ul><ul><li>The strategic planning approach that we developed together helped define internal and external issues, develop specific strategies and operational plans that improved our management team effectiveness. Thank you again for a job well done.” Sal Mancini, General Manager, ITW HIGHLAND   </li></ul><ul><li>~ ~ ~ ~ ~ ~ ~ </li></ul><ul><li>  “ In 2004, The Birch Group LLC worked with Connecticut Sexual Assault Crisis Services to develop a strategic plan that was not a “shelf document”, but a very specific 2-year strategic operational plan. From revising our mission statement to creating the plan itself, John was patient, knowledgeable and a skillful facilitator, while being flexible and maintaining the anonymity of individual participants. John was extremely thorough in gathering detailed information for the environmental scan, which afforded us complete data from which our decision-making process could occur. </li></ul><ul><li>Thanks to The Birch Group, the strategic plan was exactly what we wanted.” </li></ul><ul><li>Nancy Kushins, Executive Director, CONNSACS </li></ul><ul><li>~ ~ ~ ~ ~ ~ ~ </li></ul><ul><li>“ The Birch Group, LLC has successfully guided our consortium through a $100,000 National Science Foundation Grant. John took a group from various area colleges and developed us into a highly effective and cohesive team. John facilitated all of our Strategic Planning meetings and developed a comprehensive Strategic Plan that played a critical role in our consortium receiving a subsequent $300,000 NSF Grant. </li></ul><ul><li>I have also tapped into John’s strategic planning experience in my developing engineering design courses. His work is referred in a chapter entitled “Applied Universal Design” that I authored for inclusion in the Biomedical Engineering Handbook from McGraw-Hill. </li></ul><ul><li>I strongly recommend The Birch Group, LLC for all of the services they offer.” </li></ul><ul><li>Ronald Adrezin, PhD, P.E., Assistant Professor of Biomedical and Mechanical Engineering, University of Hartford </li></ul>
  3. 3. <ul><li>Strategic & Operational Planning </li></ul><ul><li>Job Benchmarking and Key Employee Selection </li></ul><ul><li>Business Success Coaching </li></ul><ul><li>Key Employee Base-Lining and Selection </li></ul><ul><li>Project Planning/Management </li></ul><ul><li>Developing Highly Effective Teams </li></ul><ul><li>Supervisory/Management Training </li></ul><ul><li>Conflict Resolution </li></ul><ul><li>Focus Groups/Meeting Facilitation </li></ul><ul><li>Organizational Effectiveness & Measurement Tools </li></ul><ul><ul><li>DISC Behavioral Profiles </li></ul></ul><ul><ul><li>Personal Interests, Attitudes & Values © Profiles </li></ul></ul><ul><ul><li>TriMetrix © (Employee Selection and Development) </li></ul></ul><ul><ul><li>Personal Attribute Index </li></ul></ul><ul><ul><li>360° Feedback Profiles </li></ul></ul><ul><ul><li>Organizational Effectiveness Profiles </li></ul></ul>The Birch Group, LLC Services & Products Authorized Distributor of TTI International© Products Contact us at 860-229-1225 or [email_address]
  4. 4. TBG, LLC Partial Client List ARTIS, Inc. Academy of Engineering & Green Tech. AmeriCorps Asnuntuck Community College BEACON BMA Marketing Bombardier Aerospace Capital Community College Carris Reels CEG Network, LLC Central Connecticut State University (CCSU) Central Maine Community College Connecticut Academy of Science & Engineering Connecticut Business and Industry Association (CBIA) Connecticut Center for Health Connecticut College of Technology CT Department of Children & Families CT Department of Environmental Protection (DEP) CT Department of Mental Health CT Department of Public Health CT Department of Public Safety City of New Britain, Mayors Office City of New Britain, Public Works Connecticut Housing Finance Authority (CHFA) Connecticut Pre-Engineering Program (CPEP) Connecticut Sexual Assault Crisis Services (CONNSACS) Cuno Manufacturing Connecticut Women’s Education & Legal Fund (CWEALF) Diversified Administration, Inc. Fiscal Dynamics Forensic Accounting Gateway Community College Heritage Hall Healthcare for the Elderly Holyoke Community College These fine organizations and others have experienced our success in helping them grow and prosper. H.P. Hood & Company ITW Highland Kaman Aerospace Kell-Strom Manufacturing LEGO MDC Millennium Institute MK Network, LLC National Science Foundation Naugatuck Valley College NORCO, Inc. Orion Specialty Insurance Co. PTR Manufacturing RMS Electrical Contractors St. Joseph College SellMore Marketing Stanley Tools State of Connecticut Agencies STR Manufacturing Sullivan Paper The Small Business Network (TSBN) Three Rivers Community College Torrington Company Town of Suffield Connecticut Trumpf, Inc. Tunxis Community College Tyco Industries United States Coast Guard Academy University of Bridgeport University of Hartford University of Missouri University of New Haven Wood Group Pratt & Whitney
  5. 5. The Birch Group, LLC Current Course Listing <ul><li>Developing High Performance Teams using DISC </li></ul><ul><li>Strategic Planning Workshop </li></ul><ul><li>Project Planning & Management Workshop </li></ul><ul><li>High Power Negotiations </li></ul><ul><li>Managing Stress and Conflict in the Workplace </li></ul><ul><li>Fundamentals of Leadership and Communications </li></ul><ul><li>Vital Learning Management/Supervisor Program© </li></ul><ul><li>Dealing With Difficult People </li></ul><ul><li>Managing for Success© (DISC) </li></ul><ul><li>ABC’s of Management (AMA Program) </li></ul><ul><li>Administrative Assistant Certification </li></ul>
  6. 6. John Birch, CPBA, CPVA, CAIA TriMetrix Certified   In 1997, John founded The Birch Group LLC, a consulting organization specializing in strategic/project planning, organizational effectiveness and training, business success coaching, as well as teambuilding and conflict resolution. The Birch Group’s clients include The State of Connecticut, The City of New Britain, various insurance companies, Aerospace and other manufacturing companies as well as many New England colleges, non-profit organizations and municipalities. The measure of his effectiveness is evident by the number of repeat customers who use John’s expertise for training and addressing a variety of organizational issues. John’s philosophy towards organizations is that they become living entities. They grow, thrive or whither on the vine. The way that an organization develops is a direct reflection of management’s ability to plan and constantly nurture. John understands the urgency of developing a highly skilled and motivated workforce to meet the competitive and financial pressures of today’s global economy and changing workforce demographics. All consulting programs, seminars, and coaching are specifically designed to improve productivity and efficiency while tapping the inherent potential of employees. Participants are able to immediately use acquired skills and knowledge in the workplace. John is also a member of the Corporate Coaching Center. His coaching skills enable him to reinforce learning and to significantly improve the high performer’s learning curve. The tools that John utilizes in his seminars and consulting engagements are both cost effective and designed to meet the needs of large, medium-sized and small companies and organizations. Some of the tools that John utilizes to improve teamwork and organizational effectiveness are:          DISC© Behavioral Profiles        Managing for Success©        Personal Insights, Attitudes and Values©        360° Feedback Profiles        Organizational Effectiveness Surveys and Profiles        Customer Satisfaction Surveys and Profiles        TriMetrix©.        Human Synergistic Survival Series© John spent over 25 years in a succession of corporate strategic/expense planning, sales and operational management positions. His management experience includes managing strategic planning, human resources, expense planning/management, operational services, financial reporting and sales.   John graduated with honors from Central Connecticut State University. He has received his prestigious Professional Behavioral Analyst, Values, Attributes and TriMetrix Certifications and has done significant post-graduate work in management and organizational behavior. John has had additional intensive training in management/organizational effectiveness, strategic/project planning, teambuilding, total quality management, group facilitation and business success coaching. The Birch Group, LLC is a member of the Connecticut Better Business Bureau, Connecticut Technology Council, the Bristol Chamber of Commerce and The Worldwide Association of Business Coaches (WABC).
  7. 7. Developing Your Leadership and Top Performing Employees     Most CEO’s and business owners recognize that their most valuable asset and leading competitive advantage is the “right people in the right jobs.” However, many of these same executives will clearly state that while they are willing to readily invest in improving and maintaining their physical plant and equipment, they are less willing to invest in improving the efficiency and effectiveness of their management staff, top performers and emerging leaders.   In order to merely survive in today’s rapidly changing and highly competitive markets, executives need extraordinary results from ordinary people. For all employees, including your top performers, productivity is a direct reflection of their relationship with their immediate managers. Companies also need to constantly look to increase revenue and decrease costs. To do this, organizations need to tap the inherent potential of each employee, in particular their leadership. It has been proven that companies that strongly support leadership development, out perform those that don’t by 35%.   Effective leaders, as well as top performers in organizations, are looking for development opportunities to improve their skills and interactions. When an organization fails in this regard, those employees will look for opportunities elsewhere.   Rather than rely on one day canned seminars from national training organizations, effective training programs are well planned and developed around the company’s strategic goals, organizational values and specific needs.   Leadership programs should include elements of: strategic planning and goal setting, behaviors and behavioral diversity, communications, change management, conflict resolution, high performing team building, time and productivity management, delegation and coaching skills. One-on-one business success coaching is the next most important and logical step to reinforce the learning experience.   Results clearly show that most people retain approximately 30% of their training over a six-month period. However, with effective one-on-one coaching, the learning curve is significantly reduced and training retention improves to 88%. Weekly coaching sessions should include elements of how training is utilized on the job. Positive effects from coaching are sustained over the long term.   There is a clear indication that the average return on an effective training and coaching program is approximately 529%. Thus, for every $20,000 spent, the return is well over $100,000. Therefore, your investment in a well planned training and coaching program will have direct effects to your revenues, profitability and employee retention.   The Birch Group can work with you in developing an effective training program that includes one-on-one coaching to ensure that your top performers and managers can maximize their potential. Contact us today at 860-229-1225 or email [email_address] for a no cost discovery session so that we can help your organization grow and prosper!   Copyright 2004 – The Birch Group, LLC