You Are Your Brand

2,363 views

Published on

Presentation at the 1 Life Fully Live 3rd Annual Event, November 9, 2013.

Published in: Marketing, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,363
On SlideShare
0
From Embeds
0
Number of Embeds
1,627
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

You Are Your Brand

  1. 1. MICHAEL CLAWSON - BIG FISH CREATIONS YOU ARE YOUR BRAND
  2. 2. “Be Yourself, 
 Everyone Else 
 is Already Taken” –OSCAR WILDE, 
 A U T H O R A N D P L AY W R I G H T
  3. 3. PERSONAL BRANDING PERSONAL BRANDING IS THE PRACTICE OF P E O P L E M A R K E T I N G T H E M S E LV E S A N D T H E I R CAREERS AS BRANDS. ! ! SOURCE: WIKIPEDIA
  4. 4. PERSONAL BRANDING ! IS NOT THE SAME AS PUTTING Y O U R FA C E O N A C E R E A L B O X . . . MIKEY LIKES IT!
  5. 5. INFORMATION AGE EVERYONE IS PLUGGED IN. THE INTERNET IS A DRIVING FORCE FOR N E W S , I N F O R M AT I O N AND COMMERCE.
  6. 6. INFORMATION AT YOUR FINGERTIPS TIP: TRY GOOGLING YOUR NAME
  7. 7. CAN YOU CONTROL THE INFORMATION?
  8. 8. NO! BUT YOU CAN INFLUENCE THE MESSAGE WITH PERSONAL BRANDING
  9. 9. BEFORE YOU BEGIN DETERMINE YOUR POWERS 
 & ABILITIES
  10. 10. POWERS & ABILITIES I AM, I CAN, I WILL 
 MY PURPOSE Superhero I can fly I will save the world To serve and protect Weakness: Cats
  11. 11. WITH GREAT POWER COMES G R E AT R E S P O N S I B I L I T Y – U N C L E B E N (YEAH, SPIDER-MAN’S UNCLE!) CAPTURE YOUR BRAND NAME USE YOUR OWN NAME WHENEVER POSSIBLE 
 CONTROL YOUR PERSONAL BRAND IN SOCIAL MEDIA CHANNELS ! DEVELOP YOUR VOICE YOUR VOICE IS YOUR PERSONALITY
 D O N ’ T T R Y T O B E A D I F F E R E N T P E R S O N O N L I N E . J U S T B E Y O U R S E L F. ! M A I N TA I N F O C U S REMEMBER YOUR POWERS AND ABILITIES
 BRAND YOURSELF BASED ON YOUR SPECIFIC SET OF TOP SKILLS THIS HELPS FOCUS YOUR PERSONAL BRAND FOR JOB INTERVIEWS, PROMOTING YOUR EXISTING CAREER POSITION, OR WHEN SELF-EMPLOYED, 
 IT CAN CAPTURE NEW BUSINESS OR PROMOTE YOUR EXISTING POSITION.
  12. 12. CONTROL YOUR PERSONAL BRAND SECURE YOUR OWN WEBSITE YOURNAME.COM THE BEST PLACE TO CONTROL YOUR MESSAGE YOU OWN IT A N D C A N C O N T R O L T H E C O N T E N T. 
 USE IT AS YOUR ANCHOR AND POINT ! INCLUDE A BLOG ALLOWS YOU TO REINFORCE EVERYTHING TO IT YOUR PERSONAL BRAND VIA REVIEWS, JOURNALING, HUMOR, PROSE, ETC. ! CAPTURE INTEREST YOUR WEBSITE CAN PROVIDE A WAY FOR OTHERS TO INTERACT WITH YOUR PERSONAL BRAND.YOU CAN INCLUDE COMMENT FIELDS AND FORMS FOR VISITORS TO USE AND FURTHER REACH YOU ! LONGEVITY OF YOUR BRAND IN SEARCH ENGINES Y O U R W E B S I T E I S I N D E X E D B Y S E A R C H E N G I N E S ( M A N U A L LY O R O R G A N I C A L LY ) A N D I S T Y P I C A L LY T H E F I R S T R E S U LT I N A S E A R C H F O R Y O U R B R A N D . M A K E S S E N S E T O C O N T R O L I T !
  13. 13. USE THE ICE-CREAM SUNDAY METHOD E Q U A L PA R T S A R E Y U M M Y !
  14. 14. 1/4 ICE CREAM PROMOTE YOURSELF, SHOW THE WORLD HOW AWESOME YOU ARE! 
 LINK TO YOUR VICTORIES! SHARE YOUR SUCCESS!
 DON’T OVER PROMOTE OR BRAG. IT CAN GET OLD. 
 O T H E R S W I L L T U N E Y O U O U T. ! 1/4 STRAWBERRY SAUCE OTHER PEOPLE. WHAT GOES AROUND COMES BRAG ABOUT THEM AND THEY MIGHT BRAG ABOUT YOU! SHARE THINGS ABOUT AROUND!
 ! 1/4 CHOCOLATE SAUCE TA L K A B O U T Y O U R S E L F I N A OPINIONS. PERSONAL WAY. TELL PEOPLE YOUR LIKES, YOUR ! BE POSITIVE AS MUCH AS POSSIBLE. 
 NEGATIVE PEOPLE ARE NO FUN TO BE AROUND. BEWARE! ! 1/4 WHIPPED CREAM AND A CHERRY PA Y A T T E N T I O N T O O T H E R S . L I S T E N . PA R T I C I PA T E . C O M M E N T. D O N ’ T M A K E YOUR BRAND A ONE-WAY CONVERSATION. INTERACT. I T TA K E S T W O T O TA N G O .
  15. 15. GIVE PEOPLE A REASON TO LIKE YOU PA S S A L O N G V A L U E S H A R E VA L U E RELATED TO YOUR BRAND INDUSTRY LINKS, PROMOTIONS, NEWS, ETC. PEOPLE WILL COME TO U N D E R S TA N D Y O U R F O C U S . 
 SHARE CONTENT THAT YOU HAVE VETTED. 
 MAKE SURE YOU READ WHAT YOUR SHARE. BE CAREFUL OF BEING A LEMMING. ! CREATE STUFF C R E A T E A R T I C L E S , R E V I E W S , A R T, P H O T O G R A P H Y, T I P S , E T C T H A T Y O U CAN SHARE WITH YOUR NETWORK. 
 THIS ALLOWS ! OTHER PEOPLE RINSE & REPEAT TO SHARE YOUR BRAND! REPETITION AND CONSISTENCY IS THE KEY TO SUCCESS. DON’T LET YOUR C H A N N E L R U N D R Y. K E E P F E E D I N G T H E F I R E S . !
  16. 16. IT’S NOT JUST ABOUT BEING PRESENT ONLINE BRAND YOURSELF IN THE REAL WORLD MEET PEOPLE. KISS BABIES. HANDSHAKE. EXCHANGE BUSINESS CARDS.
  17. 17. A SELECTION OF SUCCESSFUL PERSONAL BRANDS
  18. 18. JAMIE OLIVER
  19. 19. RICHARD BRANSON
  20. 20. JUSTINE EZARIK IJUSTINE
  21. 21. THANK YOU! MICHAEL CLAWSON www.bigfishcreations.com Facebook: michaelclawson Twitter: @michaelclawson Instagram: bigfish Flickr: michaelclawson 500px: bigfish Linkedin: michaelclawson Google+ michaelclawson

×