What You Might Get from Mobile Brand Messages

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What You Might Get from Mobile Brand Messages

  1. 1. There is increasing number of smartphone users, which is expected to increase to around 2.5 billion by 2017 from the 1.3 billion users this year. No wonder advertisers are pushing to get into Whisper, Line, Tango, WhatsApp, and Snapchat, among others to send their mobile brand messages to the market.
  2. 2. It wasn’t long since advertisers were able to adapt to Twitter, Facebook, or Tumblr. Now, they have to convince their clients to invest in the emerging mobile messaging trend too. But it is challenging enough to use Facebook as advertisers are accused of violating the users’ privacy. It’s even more challenging to use Whisper, where users are in it for broadcasting secrets, or Kik, where users try to meet friends and strangers, or Jelly, where users are trying to get feedback.
  3. 3. Even DDB Worldwide, which is used to using the latest creative marketing areas, has only tried safe ads, such as six-second videos on Vine or disappearing messages on Snapchat.
  4. 4. They said that their clients are still in doubt about how these emerging mobile and social media platforms would pay off. They think that every dollar invested on these mobile brand messages is money taken away from proven effective platforms.
  5. 5. A uniform strategy can’t be used on the mobile messaging apps either. Their users are also looking for entertaining content, not ads.
  6. 6. However, marketers can’t totally take their hands off these new apps, considering how helpfulFacebook has become to advertisers. Marketers are looking forward to how these smartphone messaging apps would become effective marketing platforms in the near future.
  7. 7. If you don’t want to be left behind, discuss with a marketer how to join in this trend towards using mobile brand messages too! This might work in reaching out to the young users of mobile and social media services.

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