The Scale of the US EMV TransitionThe Relative Complexity of Leading Payments Markets                                     ...
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The scale of the US EMV transition

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Here's a graphic we've put together that explains why EMV is so complex for the US market compared to other countries that have already implemented it. Not only is the US market bigger than most, but it's also more diverse and fragmented. EMV has never before been deployed in such a complex payments landscape.

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The scale of the US EMV transition

  1. 1. The Scale of the US EMV TransitionThe Relative Complexity of Leading Payments Markets United States PoS 10m ATM 0.4m United States Cards 1,200m EMV Acceptance <1% 6000+ Issuers Germany 100+ Acquirers PoS 0.68m ATM 0.06m Cards 122m EMV Acceptance 88% Germany Brazil 65+ Issuers PoS 4m 7 Acquirers ATM 0.2m Cards 400m Brazil EMV Acceptance 90% 44+ Issuers 4 Acquirers China China PoS 32m 30+ Issuers ATM 0.25m 1 Acquirer Cards 3,200m EMV Acceptance 58%

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