Hi,	  
I’m	  Pedro	  De	  Bruyckere!	  
Follow	  me	  on	  Twi9er:	  @thebandb	  
People	  seem	  more	  and	  more	             unreachable.	  
So	  with	  every	  single	  new	  technology,	                     new	  hope!	  
SomeFmes	  	  there	  are	  some	  simple	  rules!	  
I	  have	  2:	  There	  is	  no	  such	  thing	  	    as	  digital	  naFves!	  
I	  have	  2:	  people	  are	  lazy!	  
There	  is	  no	  such	  	  thing	  as	  	       digital	  naFves.	  
If	  you	  think	  they’ll	  get	  it?	  
Think	  again!	  
They do text!
QR-­‐codes	  and	  youngsters?	    45%	  don’t	  know	  them,	  	      only	  9%	  checks	  in	                           ...
10%	  of	  youngsters	  check-­‐in	  
But	  most	  of	  the	  Fmes:	  
Did	  you	  spot	  the	  QR-­‐code?	  
Here	  it	  is!	  
Really?	  
And	  would	  you	  date	  this	  guy?	  
Do	  compare	  with:	  
Ok,	  doesn’t	  mean	  people	  will	  buy:	  
But	  this	  neither!	  
Why	  would	  they	  ever	  scan	  it?	  
Why	  would	  they	  download	  your	  app?	  
Why	  would	  they	  ever	  check	  in?	  
Face	  it:	  people	  are	  lazy!	  
So,	  give	  them	  at	  least	  a	  good	  reason!	  
TESCO’s	  QR-­‐shop	  in	  metro	  (Korea)	  
 Thanks!	            Do	  check	  	  www.theeconomyofmeaning.com	  
People are lazy, my presentation voor Digital Day By BDMA (marketing)
People are lazy, my presentation voor Digital Day By BDMA (marketing)
People are lazy, my presentation voor Digital Day By BDMA (marketing)
People are lazy, my presentation voor Digital Day By BDMA (marketing)
People are lazy, my presentation voor Digital Day By BDMA (marketing)
People are lazy, my presentation voor Digital Day By BDMA (marketing)
People are lazy, my presentation voor Digital Day By BDMA (marketing)
People are lazy, my presentation voor Digital Day By BDMA (marketing)
People are lazy, my presentation voor Digital Day By BDMA (marketing)
People are lazy, my presentation voor Digital Day By BDMA (marketing)
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People are lazy, my presentation voor Digital Day By BDMA (marketing)

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This is the presentation I gave on technology and marketing, with a strong emphasis on youth. 2 rules: there is no such thing as digital natives and people are lazy.

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People are lazy, my presentation voor Digital Day By BDMA (marketing)

  1. 1. Hi,  
  2. 2. I’m  Pedro  De  Bruyckere!  
  3. 3. Follow  me  on  Twi9er:  @thebandb  
  4. 4. People  seem  more  and  more   unreachable.  
  5. 5. So  with  every  single  new  technology,   new  hope!  
  6. 6. SomeFmes    there  are  some  simple  rules!  
  7. 7. I  have  2:  There  is  no  such  thing     as  digital  naFves!  
  8. 8. I  have  2:  people  are  lazy!  
  9. 9. There  is  no  such    thing  as     digital  naFves.  
  10. 10. If  you  think  they’ll  get  it?  
  11. 11. Think  again!  
  12. 12. They do text!
  13. 13. QR-­‐codes  and  youngsters?   45%  don’t  know  them,     only  9%  checks  in   Apestaartjaren  4,  2012  
  14. 14. 10%  of  youngsters  check-­‐in  
  15. 15. But  most  of  the  Fmes:  
  16. 16. Did  you  spot  the  QR-­‐code?  
  17. 17. Here  it  is!  
  18. 18. Really?  
  19. 19. And  would  you  date  this  guy?  
  20. 20. Do  compare  with:  
  21. 21. Ok,  doesn’t  mean  people  will  buy:  
  22. 22. But  this  neither!  
  23. 23. Why  would  they  ever  scan  it?  
  24. 24. Why  would  they  download  your  app?  
  25. 25. Why  would  they  ever  check  in?  
  26. 26. Face  it:  people  are  lazy!  
  27. 27. So,  give  them  at  least  a  good  reason!  
  28. 28. TESCO’s  QR-­‐shop  in  metro  (Korea)  
  29. 29.  Thanks!   Do  check    www.theeconomyofmeaning.com  

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