This is the presentation I gave for the youth news tv makers who met in Brussels for the EBU meeting, May 10th, 2012

1. Hi,

2. I’m
Pedro
De
Bruyckere!

3. Follow
me
on
twi9er:
@thebandb

4. I
could
talk
about:

5.
Cross
media

6. Usability

7. Or
even
the
weather
!

8. But
I
rather
want
to
talk
about:

10. Ehm,
really?

11. When
talking
about
(social)
and
other
media,
one
has
to
bear
in
mind:

12. There
is
a
disKncKon
between
Risks
OpportuniKes
EU
KIDS,
2011

13. Also
a
disKncKon
between
‘Risks’
and
‘harm’

14. 2
images
of
children
and
youngsters:

15. The
innocent
child,
versus…

16. …the
idea
of
empowerment.

17. Both
are
probably
partly
wrong,
partly
right…

18. Some
clear
myths:

19. There
is
no
such
thing
as
digital
naKves.

23. Technology
versus
content

24. They
sure
use
technology!

25. Not
sure
if
it’s
really
their
technology
…

29. Good
they
have
parents?

30. Meet
the
kidults!

31. Also know as the parents of the
BlackBerry-Orphans*

32. *Also
available
for
iPhone!

33. Another
myth:

34. -­‐13
are
not
on
Facebook?

35. Yeah,
right!

36. 38
per
cent
of
9-­‐12-­‐year-­‐olds
have
a
social
networking
profile!
EU
KIDS,
2011

37. Is
this
bad?

38. Some
posiKve
results:
• Kids
who
spend
more
Kme
on
Facebook
learn
to
show
“virtual
empathy”
to
their
friends
online.
• For
less
social
kids,
Facebooking
can
help
these
teens
learn
to
socialize.
• When
making
friends
on
the
social
network,
kids
are
more
likely
to
overlook
race
and
make
friends
based
on
interest,
a
UCLA
study
found.
• Silly
status
updates
can
help
breed
desirable
traits
like
entrepreneurship,
a
report
from
the
NaKonal
IT
Center
claimed.
• Facebook
raises
kids’
self-­‐esteem.
Rosen,
2011

39. I
know
there
are
also
bad
consequences

40. But
not:

41. Games
versus
playing
outdoor

42. “Playground
culture
and
children’s
games
are
not
overwhelmed,
marginalized
or
threatened
by
media.”
London
Knowledge
Lab,
2011

43. Other
possible
reasons?

45. Another
myth:

46. Everybody
is
a
creator.

47. EU
Kids
Online:
only
one
in
five
children
recently
used
a
file-­‐sharing
site
or
created
an
avatar,
half
that
number
wrote
a
blog.

48. Most
children
use
the
internet
for
ready-­‐made
content.

49. They
like
to,
no
they
need
to
share!

50. What
do
they
share?

51. Children
are
one
of
the
biggests
groups
of
users
of
online
video!

52. And TV?!
Children
aged
5-­‐15
spend
most
Kme
watching
TV.
For
12-­‐15s
the
next
most-­‐used
medium
is
the
internet,
while
for
5-­‐7s
and
8-­‐11s
it
is
gaming.
(Ofcom)

53. CreaKng
stuff?
Again,
look
at
the
parents.

54. Different
medium,
different
reasons!

55. Television
is
entertainment,
but
also…

57. But
while
kids
are
moving
from
iPod
to
‘wePod’.

58. Media
went
from…

59. We
Me
Uhis&
Greenfield,
2011

60. One
more
thing!

61. From
an
experience
economy…

64. AuthenKcity
as
selecKon
tool.

65. I
think
we’re
heading…

66. Towards
an
economy
of
meaning!

67. Concluding,
so:

69. By:

70. Giving
something
to
share!

71. And
don’t
forget
the
parents!

72. As
a
parent
and
researcher,

73. Thanks!
Do
check
www.theeconomyofmeaning.com