Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Kids and media for EBU Youth News


Published on

This is the presentation I gave for the youth news tv makers who met in Brussels for the EBU meeting, May 10th, 2012

  • Be the first to comment

Kids and media for EBU Youth News

  1. Hi,  
  2. I’m  Pedro  De  Bruyckere!  
  3. Follow  me  on  twi9er:  @thebandb  
  4. I  could  talk  about:  
  5.              Cross  media  
  6. Usability  
  7. Or  even  the  weather  !    
  8. But  I  rather  want  to  talk  about:  
  9. Ehm,  really?  
  10. When  talking  about    (social)  and  other  media,    one  has  to  bear  in  mind:  
  11. There  is  a  disKncKon  between   Risks   OpportuniKes   EU  KIDS,  2011  
  12. Also  a  disKncKon  between   ‘Risks’  and  ‘harm’  
  13. 2  images  of  children  and  youngsters:  
  14. The  innocent  child,  versus…  
  15. …the  idea  of  empowerment.  
  16. Both  are  probably  partly  wrong,  partly  right…  
  17. Some  clear  myths:  
  18. There  is  no  such    thing  as     digital  naKves.  
  19. Technology  versus  content  
  20.  They  sure  use  technology!  
  21.  Not  sure  if  it’s  really     their  technology   …  
  22. Good  they  have  parents?  
  23. Meet  the  kidults!  
  24. Also know as the parents of the BlackBerry-Orphans*
  25. *Also  available   for  iPhone!  
  26. Another  myth:  
  27. -­‐13  are  not  on  Facebook?  
  28. Yeah,  right!  
  29. 38  per  cent  of  9-­‐12-­‐year-­‐olds  have  a   social  networking  profile!   EU  KIDS,  2011  
  30. Is  this  bad?  
  31. Some  posiKve  results:  •  Kids  who  spend  more  Kme  on  Facebook  learn  to   show  “virtual  empathy”  to  their  friends  online.  •  For  less  social  kids,  Facebooking  can  help  these   teens  learn  to  socialize.  •  When  making  friends  on  the  social  network,  kids   are  more  likely  to  overlook  race  and  make  friends   based  on  interest,  a  UCLA  study  found.  •  Silly  status  updates  can  help  breed  desirable   traits  like  entrepreneurship,  a  report  from  the   NaKonal  IT  Center  claimed.  •  Facebook  raises  kids’  self-­‐esteem.   Rosen,  2011  
  32. I  know    there  are  also   bad  consequences  
  33. But  not:  
  34. Games  versus  playing  outdoor  
  35. “Playground  culture  and  children’s   games  are  not  overwhelmed,  marginalized  or  threatened  by  media.”   London  Knowledge  Lab,  2011  
  36. Other  possible  reasons?  
  37. Another  myth:  
  38. Everybody  is  a  creator.  
  39. EU  Kids  Online:  only  one  in  five  children  recently  used  a  file-­‐sharing  site  or  created  an  avatar,   half  that  number  wrote  a  blog.  
  40.  Most  children  use  the  internet  for   ready-­‐made  content.  
  41. They  like  to,  no  they  need  to  share!  
  42. What  do  they  share?  
  43. Children  are  one  of  the  biggests  groups  of  users  of  online  video!  
  44. And TV?!  Children  aged  5-­‐15  spend  most  Kme  watching  TV.  For   12-­‐15s  the  next  most-­‐used  medium  is  the  internet,   while  for  5-­‐7s  and  8-­‐11s  it  is  gaming.  (Ofcom)  
  45. CreaKng  stuff?    Again,  look  at  the  parents.  
  46. Different  medium,  different  reasons!  
  47. Television  is  entertainment,  but  also…  
  48. But  while  kids  are  moving  from   iPod  to  ‘wePod’.  
  49. Media  went  from…  
  50. We   Me   Uhis&  Greenfield,  2011  
  51. One  more  thing!  
  52. From  an  experience  economy…  
  53. AuthenKcity  as  selecKon  tool.  
  54. I  think  we’re  heading…  
  55. Towards  an  economy  of  meaning!  
  56. Concluding,  so:  
  57. By:  
  58. Giving  something  to  share!  
  59. And  don’t  forget  the  parents!  
  60. As  a  parent  and  researcher,  
  61.  Thanks!   Do  check