Immo Oliver Paul - Carenet Longevity - Why digital health matters in Brasil - e-health 6.6.14
Why digital Health matters in Brazil
Carenet was founded in 2013 in
Brazil by two Swiss entrepreneurs.
Pioneering the consumer market
for wellness self-tracking.
Sophisticated value proposition
building a core monitoring
technology, wrapped in a device -
a lovely little piece of design -
wrapped in a service.
Product launch: May 2014.
People want to be in total sync with their body & mind
The goal is simple. We all want to have
something that says, ‘Everything is okay’
getting the best health + wellness data from "within you" will provide
individuals with exponentially more information about their bodies.
Enable people to play a central role in their health management
Provide people with the right data about
their actions and behavior in real time,
they start making positive adjustments to their lifestyles, setting more
realistic health goals, and eventually improving overall quality of life.
Sensors are the dominant source of worldwide-generated data
> 200 external health-related sensors
currently in the market that can connect to smart-
phones, and most are priced between $20 and $200.
Source: Research2Guidance, April 2013
Consumers are leading the bottom-up health care revolution
New generation of consumers gets into the driver
seat controlling their wellness, health + longevity
using available technologies to provide real-time body data
through wireless biosensors, mobile phones + body area networks.
Overweight and sedentary lifestyle
48% of the Brazilian
population is overweight,
a proportion that has more than
doubled since 1990, and 15% of
people are obese.
Already 33% of children from
5 to 9 are overweight.
Focus on behavior modiﬁcation
This is mostly a behavioral related condition,
where digital health is proven to be one of the most cost-
effective solutions, helping people to exercise more and
have a healthier diet.
A woman walks next to a relative as she pulls her cart ﬁlled with groceries
from a feira livre market in the Mooca neighborhood of Sao Paulo, 2013.
Too few doctors, and they are poorly distributed
Brazil has over 350’000 doctors, but >50%
of them work in the Southeast Region
⅖ of Brazilians are not covered by local primary care, relying
instead on chaotic hospital emergency rooms. ¼ go private.
Realization of anytime, anyplace health
From Wireless to Wearables + IoT,
Digital technologies will deliver healthcare in fundamentally
new ways, accessible, efﬁcient and sustainable for everybody.
Big data is initially just a lot of small data
We consolidate and translate the rapidly
increasing volume of wellness data.
We make it mobile, fun and relevant to the consumer by using machine
learning to give people comprehensive lifestyle decision support.
Three things to remember today
1. mHealth + self-help wellness will soon be an integral part of life
2. Carenet Longevity wants to be your guide with HW and SW
3. Get in touch if you think you can add value à www.carenet.com.br
Take this home with you
Sao Paulo is becoming a startup hotspot
Report 2012 ranked Sao Paulo as number
13 among the most active startup scenes
based on criteria including entrepreneurial mindset,
trendsetting, support, talent, funding and more.
Opportunities for Swiss entrepreneurs in Brazil
Access to a market that is receptive to
new and innovative products + services
Brazil has a rapidly growing consumption-oriented middle
class that now represents over half of the population.