The Community Manager (v1.1)

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This is the slide deck used to support the 2 1/2 days of training given about Community Management at ICHEC Entreprises for the "Certificate in Community Management" - Spring 2012 session

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The Community Manager (v1.1)

  1. 1. Community Manager v1.1 beta
  2. 2. intro
  3. 3. hello@theafter
  4. 4. golden rule
  5. 5. platinum rule
  6. 6. context
  7. 7. evolution of mankind
  8. 8. evolution of societiessource: In Search of How Societies Work, David Ronfeldt, 2006
  9. 9. comparing modelssource: In Search of How Societies Work, David Ronfeldt, 2006
  10. 10. the shifthttp://www.xmind.net/share/theafter/-new-world-of-(me)dia/
  11. 11. time & space
  12. 12. networksSingapore blogosphere 2008
  13. 13. encoding
  14. 14. search
  15. 15. contribute
  16. 16. “Think about how you use the Web right now compared to six years ago. (...) Social Media is the innovation of our time. (...) Our behavior and the behavior of future generations has been irreversibly altered.” - David Armano, Logic+Emotion
  17. 17. people + web 2.0 = social media
  18. 18. web 1.0
  19. 19. web 2.0
  20. 20. from
  21. 21. to
  22. 22. word of mouthsource: Twitip.com
  23. 23. http://www.a-g.com/Media-Planning
  24. 24. http://conversations.marketing-partners.com
  25. 25. Conversations Dialogue Monologue
  26. 26. interactive mediasource: GoViral
  27. 27. http://www.forrester.com/
  28. 28. http://www.forrester.com/
  29. 29. theconversationprism.com
  30. 30. stats & insights www.facebook.com/insights/ trends.google.com/trends www.google.com/adplanner www.google.com/insights/search/cim.be/fr/internet/trafic/résultats/public
  31. 31. people + web 2.0 + business context = enterprise 2.0
  32. 32. source: Forrester
  33. 33. build a social websiteelliance.com
  34. 34. elliance.com
  35. 35. benefits?
  36. 36. McKinsey, 2009
  37. 37. McKinsey, 2009
  38. 38. McKinsey, 2009
  39. 39. McKinsey, 2009
  40. 40. McKinsey, 2009
  41. 41. http://www.pangaro.com
  42. 42. http://iampersona.wordpress.com/
  43. 43. What about you?http://blog.calgarypubliclibrary.com
  44. 44. Personal Branding
  45. 45. people 2.0http://darmano.typepad.com/
  46. 46. the new youhttp://darmano.typepad.com/
  47. 47. about you‣ do you use the net? eMail, Surf?‣ do you (or your company) have a website / blog?‣ do you have a mobile phone?‣ can you name 5 Social Networks?‣ why do you want to use them?
  48. 48. theconversationprism.com
  49. 49. Chris Brogan
  50. 50. David Armano - Thinking Visually
  51. 51. Scott Monty
  52. 52. an introductionto the community manager’s role
  53. 53. ListenLearn EngageAct Adapt v1.0 v2.0 #AdaptorDie via Briansolis.com
  54. 54. markom hr customerssupport the theboard community manager world it r&d ambassadors sales suppliers
  55. 55. Tasks list• Listening• Planning• Publishing• Connecting in/out• Crisis management• Collaborating
  56. 56. Set of skills• Passionate • Communicative• Eager to learn, inquisitive • Responsive• Willing to share • Positive, Constructive• Daring • Social• Good writing skills • People Manager• Open minded • Multi-media skills
  57. 57. basic notions
  58. 58. SEM = SEO + SEA
  59. 59. SEO = organic search
  60. 60. how does it work?
  61. 61. SEA
  62. 62. SEO vs. SEA elliance.com
  63. 63. Why is it relevant tome as a community manager ?
  64. 64. RSS
  65. 65. ?
  66. 66. Analytics http://www.euromonitor.com
  67. 67. on site
  68. 68. off site
  69. 69. http://www.petercanthony.com
  70. 70. http://blog.init-marketing.fr
  71. 71. The 1 mio € question
  72. 72. Blogging
  73. 73. which blogging software?
  74. 74. Blogging Software Examples Posterous Blogger Wordpress Tumblr
  75. 75. Social Networks
  76. 76. TNS digital life
  77. 77. Facebook
  78. 78. Twitter
  79. 79. Youtube
  80. 80. Linkedin
  81. 81. Flickr
  82. 82. Google Plus
  83. 83. Issuu SlideshareSoundcloud
  84. 84. Delicious Storify
  85. 85. MeetUpEventbrite
  86. 86. Ning SquarespaceDrupalgardens
  87. 87. enterprise solutions
  88. 88. Geolocation
  89. 89. still in development
  90. 90. but...indexing world’s places started Facebook Places Foursquare Gowalla Google Latitude
  91. 91. We will create a ...• Master email • Twitter account• Blog • Netvibes Dashboard• A feedburner account • Linkedin Company Page• Set up Google Analytics • Youtube account• Use the webmaster tool • Podcast / vodcast• Build a Facebook page • and more...
  92. 92. a step by step guide to social media
  93. 93. step 0 - try & fail Learn to walk before running
  94. 94. step 1 - build your ID Set the roots
  95. 95. step 2 - get a strategy Think
  96. 96. 3D R Define Deliver This is the "idea" phase.  This is the "action" phase.  You will gather all the info around your business idea : You will focus on the execution •Whats the name? •Find the right team •"Reason why" you do what you do? •Find partnerships •Whats the business model behind the idea? •Stay FOCUSED •Who are you talking to? Drive Reward This is your "amplification" phase.  This is the "thank you" phase. Your soul has to cross the line in the real world. Now your Your most tangible asset is your customers/employees base idea is alive. Make it known to everyone: •Cherish them •Spread the word •Reward them •Whats your story? Whats your content? •Turn them into ambassadors. •Are you relevant to your audience? •Bring customers on boardThe After
  97. 97. step 3 - select tools Be rational
  98. 98. toolbox http://classroomclipart.com
  99. 99. theconversationprism.com
  100. 100. The After
  101. 101. Manage Content Gather Insight Exchange YOU publishers bookmarks analytics communication community image storage data streams projects blog sounds knowledge communities crowdsourcing location videos information networks infrastructure personal data live stream reputation v-office Capital Creation Curation Control Collaboration social media dashboard - beta versionThe After
  102. 102. Manage Content Gather Insight Exchange Google account Twitter Delicious Google Analytics Skype FB account Flavors, CheckThis StumbleUpon FB insights Socialcast,Yammer OpenID, Linkedin Prezly Pinterest Twittercounter, bit.ly Flowtown Flickr, Picasa Evernote RescueTime,Beebole BaseCamp FB pages/groups Instagr.am Dropbox Wakoopa Zoho projects Linkedin Prezy Issuu AddThis, ShareThis Beebole Slideshare Crowdspring Blogger, WP Soundcloud DialogFeed Knowledge Plaza ODesk, Mindmeister Posterous,Tumblr MySpace Getsatisfaction Docstoc GhostBloggers Youtube Storify Hootsuite Google Apps 4square Vimeo Wiki CoTweet, Seesmic Zoho Gowalla Dailymotion Netvibes Twitspark Docs.com Livestream Klout, Ubervu, Memolane, Dipity ContactOffice uStream Bringshare Whoopaa Acrobat Qik (mobile) Attentio Capital Creation Curation Control Collaboration social media dashboard - beta versionThe After
  103. 103. other sources
  104. 104. Check list✓ Get all basic brand elements (texts+images)✓ Book all vanity URLs✓ Draw the content flow✓ Create a central password keychain✓ Get dedicated email aliases✓ Set up a naming convention✓ Build your own toolkit
  105. 105. Basic brand elements‣ texts : ‣ internal social media policy ‣ disclaimer guidelines ‣ social media charter ‣ short brand presentation (2 versions: 140 char + in 300 char)‣ images : ‣ logos ‣ icons
  106. 106. step 4 - focus & act Be consistent
  107. 107. step 5 - measure Keep it simple
  108. 108. http://blog.init-marketing.fr
  109. 109. The 1 mio € question
  110. 110. http://crackthesocialmediacode.com
  111. 111. http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi
  112. 112. PeopleTechnology Time
  113. 113. step 6 - start over Challenge yourself
  114. 114. http://implementingenterprise2.com
  115. 115. conclusions
  116. 116. in the end ‣ nothing changes ‣ everything changeshttp://darmano.typepad.com/
  117. 117. The secret formula‣ If you can understand basic human psychology‣ If you have enough empathy to relate to the inevitably correlated behaviors‣ If you feel like responding‣ Then social media will be a piece of cake to embrace
  118. 118. ‣ you can‣ try, try, try‣ share : in + out‣ know why you do what you do‣ ask for more...
  119. 119. Innovation timeline 1900-2050 Hybrid car Wearable computers Virtual reality windows Sleep surrogates Self-cleaning windows Digital mirrors Artificial brain Space factories Virtual keyboard Soft baths Space mining Fuel cell bike Sensory Internet Synthetic bacteria Compulsory biometric ID Web 4.0 Mandroids Birth control patch Plastic bones Space ladder Single global currency Quiet paint Artificial liver GPS clothing Viagra Self-driving cars Video wallpaperWarp drive thank you Robotic surgery Baby exchanges Nano drinks Robotic insects Web-TV Gene based diets Road reservation system VR enhancing drugs Global flat tax system Pentium processor Artificial eyes Silent villages World Wide Web Offshore prisons 3D fax Fuel cell phones Stress control clothing HTML Prison countries Virtual protest marches HD-TV Robotic soldiers Sleep hotels Hydrogen fuel stations Robocops DVD Reputation trading Global voting Kevlar Prozac Dream machines Just in time shopping 3D printers Test tube baby Self-cleaning houses Microprocessor Disposable contact lens Face recognition doorsNanobotic toothpaste IVF e-suit Memory enhancement in humans Human memory downloads DNA computer Man on Mars Cat scanner Laser printer 3-D gaming Individual pollution credits Rounjin Z-0001 card Global ID Space station E-newspapers (e-ink) Smart baths Space shuttle Disposable camera Virtual holidays Sleep surrogates Word processor 150GB memory stick Nano pills DNA Scrambler Pong Hepatitis B vaccine Intelligent cosmetics Reputation trading VCR Cellular phone Synthetic skin Accelerated schoolingHelio-Beryllium Brain switchers Heart transplant Space tugs The Pill Internet Magnetic resonance imaging MySpace Randominoes Disposable phones Skyshield Brain transplants Plate tectonics Artificial heart CD-ROM Skype Needlecasting Granton motor DNA VisiCalc Apple Macintosh Barcodes Youtube Invisibility cloak Aqualung Apple Lisa Replicators ATM Liposuction GPS Child-care robots Gravity tube Nylon Credit card Astroturf IBM PC Flickr Robotic pest control Electronic computer Acrylic paint Walkman Netscape Alien detectors Neuronic whip E=MC2 Liquid paper MS-DOS Homorium Cubism Video game console Goggle Disintegrator Joymakers Transatlantic flight Nuclear fission Tupperware Silicon chip Compact disc Jet Engine Email Sintered Armorgel Hydrofoil Photocopier Computer mouse Fast Company magazine Dustmotes Self-repairing roads Scramble suit Invisi-spray Quartz crystal clock Carbon dating Moon landing Wired magazine Traffic lights Post-It note ebay Napcaps Tabloid newspaper Assembly lines Chocolate chip biscuits Microwave oven Colour TV Camcorder Moon village Helio-Beryllium Cassette tapeTape recorder Helicopter Television Hearing aid Velcro Frisbee Dot matrix printer Truth sensors Short-wave scapelSmart bullet Aeroplane Polaroid camera Yahoo MindwipesSafety razor Lego Instant coffee Plastics Band-Aid Fluorescent lighting Atom bomb SuperglueSatellites Starbucks Amazon Spray on surgical gloves Automobile Sonar Nuclear power Artificial printer Parking meters Mr Potato head Laser Gore-tex Granton motor Labots Cornflakes Bra Spindryer Penicillin Ballpoint pen Floppy disc AOL Localizers Silly putty Hovercraft Home computing Oceanic thermal converter 1Vacuum cleaner Vegemite Cats eyes Jacuzzi Sliced bread Radar Jet airliner Radial tyres Barbie Pocket calculator Fax machine 1900 1950 2007 2050 www.nowandnext.com

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