A lecture prepared for the first session of the "Certificate in Community Management" proposed by Ichec. More info available here: http://www.ichec-entreprises.be/certificat_en_community_management-6993.html
Set of skills• Passionate • Communicative• Eager to learn, inquisitive • Responsive• Willing to share • Positive, Constructive• Daring • Social• Good writing skills • People Manager• Open minded • Multi-media skills
Manage Content Gather Insight Exchange YOU publishers bookmarks analytics communication community image storage data streams projects blog sounds knowledge communities crowdsourcing location videos information networks infrastructure personal data live stream reputation v-ofﬁce Capital Creation Curation Control Collaboration social media toolbox - beta versionThe After
Manage Content Gather Insight Exchange Google account Twitter Google Analytics Skype Delicious FB account Flavors, CheckThis FB insights Socialcast,Yammer StumbleUpon OpenID, Linkedin Prezly Twittercounter, bit.ly Flowtown Evernote RescueTime,Beebole BaseCamp FB pages/groups Flickr, Picasa Dropbox Wakoopa Zoho projects Linkedin Prezy Issuu AddThis, ShareThis Beebole Slideshare Crowdspring Blogger, WP Soundcloud DialogFeed Knowledge Plaza ODesk, Mindmeister Posterous MySpace Getsatisfaction Docstoc GhostBloggers Youtube Storify Hootsuite Google Apps 4square Vimeo Wiki CoTweet Zoho Gowalla Dailymotion Netvibes Seesmic Docs.com Livestream Klout Memolane, Dipity ContactOfﬁce uStream Ubervu Whoopaa Acrobat Qik (mobile) Attentio Capital Creation Curation Control Collaboration social media dashboard - beta versionThe After
3D R Deﬁne Deliver This is the "idea" phase. This is the "action" phase. You will gather all the info around your business idea : You will focus on the execution •Whats the name? •Find the right team •"Reason why" you do what you do? •Find partnerships •Whats the business model behind the idea? •Stay FOCUSED •Who are you talking to? Drive Reward This is your "ampliﬁcation" phase. This is the "thank you" phase. Your soul has to cross the line in the real world. Now your Your most tangible asset is your customers/employees base idea is alive. Make it known to everyone: •Cherish them •Spread the word •Reward them •Whats your story? Whats your content? •Turn them into ambassadors. •Are you relevant to your audience? •Bring customers on boardThe After
Check list✓ Get all basic brand elements (texts+images)✓ Book all vanity URLs✓ Draw the content ﬂow✓ Create a central password keychain✓ Get dedicated email aliases✓ Set up a naming convention✓ Build your own toolkit
Basic brand elements‣ texts : ‣ internal social media policy ‣ disclaimer guidelines ‣ social media charter ‣ short brand presentation (2 versions: 140 char + in 300 char)‣ images : ‣ logos ‣ icons
about you 2.0‣ do you use the net? eMail, Surf?‣ do you (or your company) have a website / blog?‣ do you have a mobile phone?
We will create a ...• Master email • Twitter account• Blog • Netvibes Dashboard• A feedburner account • Linkedin Company Page• Set up Google Analytics • Youtube account• Use the webmaster tool • Podcast / vodcast• Build a Facebook page • and more...