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Your company & the “social stuff” - advanced

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This is the second part of a Seminar given at Solvay Entrepreneurs

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Your company & the “social stuff” - advanced

  1. 1. Your company &the “social stuff” Advanced level
  2. 2. agenda‣ intro‣ refresh‣ personal branding‣ sharing experiences‣ a step-by-step guide to social media‣ conclusion
  3. 3. intro
  4. 4. me, myself & i @theafterhttp://davidhachez.com/
  5. 5. golden rule
  6. 6. platinum rule
  7. 7. refresh
  8. 8. evolution of mankind
  9. 9. evolution of societiessource: In Search of How Societies Work, David Ronfeldt, 2006
  10. 10. time & space networks encoding search contribute
  11. 11. interactive mediasource: GoViral
  12. 12. mash-up culture
  13. 13. Common genes of SM‣ Clear focus & simplicty: “Just 1 thing”‣ User-centric‣ Open source attitude (API) : connectedness‣ Permanent Beta‣ Young & hype vs. Corporations
  14. 14. word of mouthsource: Twitip.com
  15. 15. “Think about how you use the Web right now compared to six years ago. Now think about how our children are using it. Social Media is the innovation of our time. Whether or not the internet becomes a mass mediais irrelevant. Our behavior and the behavior of future generations has been irreversibly altered.” - David Armano, Logic+Emotion
  16. 16. people 2.0http://darmano.typepad.com/
  17. 17. http://www.forrester.com/
  18. 18. http://www.forrester.com/
  19. 19. TNS digital life
  20. 20. source: Forrester
  21. 21. benefits?
  22. 22. McKinsey, 2009
  23. 23. McKinsey, 2009
  24. 24. McKinsey, 2009
  25. 25. McKinsey, 2009
  26. 26. McKinsey, 2009
  27. 27. people + web 2.0 +business environment = enterprise 2.0
  28. 28. http://jasonchenoweth1.blogspot.com
  29. 29. Personal Branding
  30. 30. the new youhttp://darmano.typepad.com/
  31. 31. theconversationprism.com
  32. 32. Chris Brogan
  33. 33. http://blog.calgarypubliclibrary.com
  34. 34. A step by step guide to Social Media
  35. 35. http://www.pangaro.com
  36. 36. http://iampersona.wordpress.com/
  37. 37. step 1 - build your ID Set the roots
  38. 38. step 2 - try & fail Learn to walk before running
  39. 39. step 3 - get a strategy Think
  40. 40. one framework - 3DR Define Deliver This is the "idea" phase.  This is the "action" phase.  You will gather all the info around your business idea : You will focus on the execution •Whats the name? •Find the right team • "Reason why" you do what you do? •Find partnerships •Whats the business model behind the idea? •Stay FOCUSED •Who are you talking to? Drive Reward This is your "amplification" phase.  This is the "thank you" phase. Your soul has to cross the line in the real world. Now Your most tangible asset is your customers/employees your idea is alive. Make it known to everyone: base •Spread the word •Cherish them • Whats your story? Whats your content? •Reward them •Are you relevant to your audience? •Turn them into ambassadors. •Bring customers on boardThe After
  41. 41. step 4 - select tools Be rational
  42. 42. theconversationprism.com
  43. 43. Manage Content Gather Insight Exchange YOU publishers bookmarks analytics communication community image storage data streams projects blog sounds knowledge communities crowdsourcing location videos information networks infrastructure personal data live stream reputation v-office Capital Creation Curation Control Collaboration social media dashboard - beta versionThe After
  44. 44. Manage Content Gather Insight Exchange Google account Twitter Google Analytics Skype Delicious FB account Flavors, CheckThis FB insights Socialcast,Yammer StumbleUpon OpenID, Linkedin Prezly Twittercounter, bit.ly Flowtown Evernote RescueTime,Beebole BaseCamp FB pages/groups Flickr, Picasa Dropbox Wakoopa Zoho projects Linkedin Prezy Issuu AddThis, ShareThis Beebole Slideshare Crowdspring Blogger, WP Soundcloud DialogFeed Knowledge Plaza ODesk, Mindmeister Posterous MySpace Getsatisfaction Docstoc GhostBloggers Youtube Storify Hootsuite Google Apps 4square Vimeo Wiki CoTweet Zoho Gowalla Dailymotion Netvibes Seesmic Docs.com Livestream Klout Memolane, Dipity ContactOffice uStream Ubervu Whoopaa Acrobat Qik (mobile) Attentio Capital Creation Curation Control Collaboration social media dashboard - beta versionThe After
  45. 45. step 5 - focus & act Be consistent
  46. 46. step 6 - measure Keep it simple
  47. 47. How likely are you to recommend ... to your friends & colleagues ?
  48. 48. The 1 mio € question
  49. 49. step 7 - start over Challenge yourself
  50. 50. http://jasonchenoweth1.blogspot.com
  51. 51. conclusion
  52. 52. The secret formula‣ If you can understand basic human psychology‣ If you have enough empathy to relate to the inevitably correlated behaviors‣ If you feel like responding‣ Then social media will be a piece of cake to embrace
  53. 53. http://implementingenterprise2.com
  54. 54. Future of the Media Lifecycle HOME LIFE MOBILE STORAGE PERSONAL CLOUD STREAMING RECOMMENDATIONS VIDEO WORDS PHOTOS TIMESHIFTING PLACESHIFTING VIDE MAG A O A ZIN ER RS E M DE S CA TEM APER LLP UN REA C SYS PC WA RE IVE SI O M PHON e BO O K U E RS TE VID M O AL HANDHELD PORTABLE WSER E PRECIPITATION ICTURE MEDIA BRO L AP AL VIDEO INTERFACES OF PARTICIPATIONDI CORDER GAME C RECOG URE GIT AMES CENTER TO GEST P AL P S P DA ER R D I FR PE GIT NIT LAY ES RE PA ON MUSIC P SS REC VO NEWS LA OG IC IO SO N LE G E ITION O N E FLAT SCREENS VID TV INTERFACES US IMM PROOBI EO G A E RS LE RDS AN TION M WIRELESS ME I SS JE A C N AT ULT VE BO E LE TO S ETHERNET KEYWIR TE R SIM TRAFFI INTE UPnP C O DE ERE BILL RAC S VI WH BO T HOME AP A HOME MEDIA Y INTELLIG IV S LIGHTI ENT NETWORKS M ER RD E WE EV NG DIFFUSION ATH PPI NG OF MEMES LOCATION OUTDOOR ALERTS DIFFUSION ER COAX PERSONA O LINK ILE POWERLINE TO OF MEMES BASED MEDIA MEDIA SH MESSA LIZE B MO LON G - F OR M GE D OF S S F N ER TIO S DIREC D TIME-BASE TV / VIDEO CONVERSATION GAMES SEA OF CONTENT COMMENTARY MUSIC NEWS Creative Commons Attribution-Share Alike 3.0 License Created for: Strategy For diagram explanation, Summit registration Thought Leadership : : Future of Media : Summit 2008 : : and other Future of Media Resources: Sponsored Content Silicon Valley July 14 | linked by video | Sydney July 15 www.futureexploration.net/fom08
  55. 55. thank you

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