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SOCIAL MEDIA Holy grail or hole for your time?
Social Media <ul><li>I’m not going to convince you </li></ul><ul><li>the risks </li></ul><ul><li>why me? </li></ul><ul><li...
Risks <ul><li>dot com syndrome </li></ul><ul><li>followers and listeners are NOT the same thing </li></ul><ul><li>resourci...
advertising <ul><li>one way communication </li></ul><ul><li>large and unfocused </li></ul><ul><li>lack of belief in messag...
 
Message <ul><li>I’m not listening </li></ul><ul><li>You ARE like everyone else </li></ul><ul><li>So what? </li></ul><ul><l...
I don’t give a SHIT
 
ME
<ul><li>20 years in marketing & branding </li></ul><ul><li>working for a digital agency when SM born </li></ul><ul><li>SME...
Moving forward
 
 
<ul><li>Top 3 sites </li></ul>Niche sites
 
 
 
5 Steps: <ul><li>Research </li></ul><ul><li>Plan strategy </li></ul><ul><li>Upskill </li></ul><ul><li>Create content </li>...
<ul><li>By the time you see a Bandwagon it’s too late. </li></ul><ul><li>Sir James Goldsmith </li></ul>
<ul><li>www.grayuk.com </li></ul><ul><li>[email_address] </li></ul><ul><li>020 8144 5805 </li></ul>
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15 minute presentation

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The visuals from a 15 minute presentation I regularly give to business groups - to see where I'm going to give it next visit www.grayuk.com/events

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15 minute presentation

  1. 1. SOCIAL MEDIA Holy grail or hole for your time?
  2. 2. Social Media <ul><li>I’m not going to convince you </li></ul><ul><li>the risks </li></ul><ul><li>why me? </li></ul><ul><li>moving it forward </li></ul>
  3. 3. Risks <ul><li>dot com syndrome </li></ul><ul><li>followers and listeners are NOT the same thing </li></ul><ul><li>resourcing </li></ul><ul><li>choosing battles </li></ul><ul><li>message </li></ul><ul><li>not broadcast </li></ul>
  4. 4. advertising <ul><li>one way communication </li></ul><ul><li>large and unfocused </li></ul><ul><li>lack of belief in message </li></ul><ul><li>little or no value </li></ul>
  5. 6. Message <ul><li>I’m not listening </li></ul><ul><li>You ARE like everyone else </li></ul><ul><li>So what? </li></ul><ul><li>Noise! </li></ul>
  6. 7. I don’t give a SHIT
  7. 9. ME
  8. 10. <ul><li>20 years in marketing & branding </li></ul><ul><li>working for a digital agency when SM born </li></ul><ul><li>SME to blue chip experience </li></ul><ul><li>current clients include Herts University, Boeing & BAA </li></ul><ul><li>visit www.grayuk.com </li></ul>
  9. 11. Moving forward
  10. 14. <ul><li>Top 3 sites </li></ul>Niche sites
  11. 18. 5 Steps: <ul><li>Research </li></ul><ul><li>Plan strategy </li></ul><ul><li>Upskill </li></ul><ul><li>Create content </li></ul><ul><li>Monitor </li></ul>
  12. 19. <ul><li>By the time you see a Bandwagon it’s too late. </li></ul><ul><li>Sir James Goldsmith </li></ul>
  13. 20. <ul><li>www.grayuk.com </li></ul><ul><li>[email_address] </li></ul><ul><li>020 8144 5805 </li></ul>

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