7.5 Steps to Better Email Marketing(And Get Better Results!)<br />tom wieczorek<br />sales automation specialists<br />sou...
1. Build your list with permission<br /><ul><li>Wherever you connect
Service & sales calls</li></ul>2/11/2011<br />2<br />Copyright 2011 - sales automation specialists - All rights reserved<b...
Build your list with permission<br /><ul><li>Wherever you connect – have people sign up
Service & sales calls
Written correspondence (invoices, statements, etc.)</li></ul>2/11/2011<br />3<br />Copyright 2011 - sales automation speci...
Build your list with permission<br /><ul><li>Wherever you connect
Service & sales calls
Written correspondence (invoices, statements, etc.)
Events and meetings</li></ul>2/11/2011<br />4<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
Build your list with permission<br /><ul><li>Wherever you connect
Service & sales calls
Written correspondence (invoices, statements, etc.)
Events and meetings
Email signature</li></ul>2/11/2011<br />5<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
Build your list with permission<br /><ul><li>Wherever you connect
Service & sales calls
Written correspondence (invoices, statements, etc.)
Events and meetings
Email signature
In-store guest book</li></ul>2/11/2011<br />6<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
Build your list with permission<br /><ul><li>Wherever you connect
Service & sales calls
Written correspondence (invoices, statements, etc.)
Events and meetings
Email signature
In-store guest book
Website sign-up</li></ul>2/11/2011<br />7<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
Build your list with permission<br /><ul><li>Ideally – all this gets sent to a database
CRM
Contact Management
Excel
Whatever
Store it for reuse and later access</li></ul>2/11/2011<br />8<br />Copyright 2011 - sales automation specialists - All rig...
Build your list with permission<br /><ul><li>Explicit
Web site opt-in – single or double</li></ul>2/11/2011<br />9<br />Copyright 2011 - sales automation specialists - All righ...
Build your list with permission<br /><ul><li>Explicit
Web site opt-in – single or double
Implicit
Personal or professional relationship</li></ul>2/11/2011<br />10<br />Copyright 2011 - sales automation specialists - All ...
Build your list with permission<br /><ul><li>Be a “trusted sender” – remind recipients why they are receiving your communi...
Build your list with permission<br /><ul><li>Be a “trusted sender” – remind recipients why they are receiving your communi...
Include an easy “un-subscribe” or some type of 1-click opt-out</li></ul>2/11/2011<br />12<br />Copyright 2011 - sales auto...
Build your list with permission<br /><ul><li>Spam – unsolicited business email</li></ul>2/11/2011<br />13<br />Copyright 2...
Build your list with permission<br /><ul><li>Spam – unsolicited business email
No-no’s
Purchased lists</li></ul>2/11/2011<br />14<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
Build your list with permission<br /><ul><li>Spam – unsolicited business email
No-no’s
Purchased lists
CD-ROMs</li></ul>2/11/2011<br />15<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
Build your list with permission<br /><ul><li>Spam – unsolicited business email
No-no’s
Purchased lists
CD-ROMs
Webcrawling</li></ul>2/11/2011<br />16<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
Build your list with permission<br /><ul><li>Don’t do it!!!</li></ul>It may seem appealing – but it will damage your busin...
Build your list with permission<br /><ul><li>Consider archiving your emails (especially newsletters)
For later retrieval</li></ul>2/11/2011<br />18<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
Build your list with permission<br /><ul><li>Consider archiving your emails (especially newsletters)
For later retrieval
Provide a means of viewing a sample</li></ul>2/11/2011<br />19<br />Copyright 2011 - sales automation specialists - All ri...
Build your list with permission<br /><ul><li>Answer your recipient’s questions:
What’s in it for me?
Will you share or sell my info to others?
Will it be hard to unsubscribe or stop delivery?</li></ul>2/11/2011<br />20<br />Copyright 2011 - sales automation special...
2. Set your objectives – I want to:<br />2/11/2011<br />21<br />Copyright 2011 - sales automation specialists - All rights...
Set your objectives – I want to:<br /><ul><li>Promote </li></ul>2/11/2011<br />22<br />Copyright 2011 - sales automation s...
Set your objectives – I want to:<br /><ul><li>Promote
Motivate a purchase</li></ul>2/11/2011<br />23<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
Set your objectives – I want to:<br /><ul><li>Promote
Motivate a purchase
Increase event attendance</li></ul>2/11/2011<br />24<br />Copyright 2011 - sales automation specialists - All rights reser...
Set your objectives – I want to:<br /><ul><li>Promote
Motivate a purchase
Increase event attendance
Inform</li></ul>2/11/2011<br />25<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
Set your objectives – I want to:<br /><ul><li>Promote
Motivate a purchase
Increase event attendance
Inform
Inform prospects of your product/service</li></ul>2/11/2011<br />26<br />Copyright 2011 - sales automation specialists - A...
Set your objectives – I want to:<br /><ul><li>Promote
Motivate a purchase
Increase event attendance
Inform
Inform prospects of your product/service
Show people that you’re an expert
Relate </li></ul>2/11/2011<br />27<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
Set your objectives – I want to:<br /><ul><li>Promote
Motivate a purchase
Increase event attendance
Inform
Inform prospects of your product/service
Show people that you’re an expert
Relate
Increase loyalty</li></ul>2/11/2011<br />28<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
Set your objectives – I want to:<br /><ul><li>Promote
Motivate a purchase
Increase event attendance
Inform
Inform prospects of your product/service
Show people that you’re an expert
Relate
Increase loyalty
Encourage referrals </li></ul>2/11/2011<br />29<br />Copyright 2011 - sales automation specialists - All rights reserved<b...
Set your objectives – I want to:<br /><ul><li>Promotional</li></ul>2/11/2011<br />30<br />Copyright 2011 - sales automatio...
Set your objectives – I want to:<br /><ul><li>Promotional
Discounts
Coupons
Offers
Incentives </li></ul>2/11/2011<br />31<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
Set your objectives – I want to:<br /><ul><li>Relational
Special privileges
Acknowledgements – you & your customers
Case studies</li></ul>2/11/2011<br />32<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
Set your objectives – I want to:<br /><ul><li>Informative
Advice
Research
Facts
Opinion
Tips & tricks</li></ul>2/11/2011<br />33<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
3. Choose the appropriate format & frequency<br />2/11/2011<br />34<br />Copyright 2011 - sales automation specialists - A...
Choose the appropriate format & frequency<br /><ul><li>Determine the appropriate format</li></ul>2/11/2011<br />35<br />Co...
Choose the appropriate format & frequency<br /><ul><li>Determine the appropriate format
Newsletters</li></ul>2/11/2011<br />36<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
Choose the appropriate format & frequency<br /><ul><li>Determine the appropriate format
Newsletters
Frequency – regular, i.e., monthly, weekly, quarterly</li></ul>2/11/2011<br />37<br />Copyright 2011 - sales automation sp...
Choose the appropriate format & frequency<br /><ul><li>Determine the appropriate format
Newsletters
Frequency – regular, i.e., monthly, weekly, quarterly
Lots of educational content (typically non-promotional)</li></ul>2/11/2011<br />38<br />Copyright 2011 - sales automation ...
Choose the appropriate format & frequency<br /><ul><li>Determine the appropriate format
Newsletters
Frequency – regular, i.e., monthly, weekly, quarterly
Lots of educational content (typically non-promotional)
Use bullets, summarize information, be concise
Make articles short; or continue the article on a web page</li></ul>2/11/2011<br />39<br />Copyright 2011 - sales automati...
Choose the appropriate format & frequency<br /><ul><li>Determine the appropriate format
Promotions/Invitations/Surveys</li></ul>2/11/2011<br />40<br />Copyright 2011 - sales automation specialists - All rights ...
Choose the appropriate format & frequency<br /><ul><li>Determine the appropriate format
Promotions/Invitations/Surveys
Frequency – depends on your sales cycle and product/service</li></ul>2/11/2011<br />41<br />Copyright 2011 - sales automat...
Choose the appropriate format & frequency<br /><ul><li>Determine the appropriate format
Promotions/Invitations/Surveys
Frequency – depends on your sales cycle and product/service
Focus on the promotion – limited, but targeted content</li></ul>2/11/2011<br />42<br />Copyright 2011 - sales automation s...
Choose the appropriate format & frequency<br /><ul><li>Determine the appropriate format
Promotions/Invitations/Surveys
Frequency – depends on your sales cycle and product/service
Focus on the promotion – limited, but targeted content
Use the content to invite a click-through or call to action</li></ul>2/11/2011<br />43<br />Copyright 2011 - sales automat...
Choose the appropriate format & frequency<br /><ul><li>Determine the appropriate format
Announcements</li></ul>2/11/2011<br />44<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
Choose the appropriate format & frequency<br /><ul><li>Determine the appropriate format
Announcements
Frequency – event driven</li></ul>2/11/2011<br />45<br />Copyright 2011 - sales automation specialists - All rights reserv...
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Elgin chamber 2 11 11 7 steps to better email marketing

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7.5 Steps to Excellent Email Marketing

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Elgin chamber 2 11 11 7 steps to better email marketing

  1. 1. 7.5 Steps to Better Email Marketing(And Get Better Results!)<br />tom wieczorek<br />sales automation specialists<br />south elgin IL<br />CRM and Contact Management software for small business marketing & sales<br />2/11/2011<br />1<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  2. 2. 1. Build your list with permission<br /><ul><li>Wherever you connect
  3. 3. Service & sales calls</li></ul>2/11/2011<br />2<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  4. 4. Build your list with permission<br /><ul><li>Wherever you connect – have people sign up
  5. 5. Service & sales calls
  6. 6. Written correspondence (invoices, statements, etc.)</li></ul>2/11/2011<br />3<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  7. 7. Build your list with permission<br /><ul><li>Wherever you connect
  8. 8. Service & sales calls
  9. 9. Written correspondence (invoices, statements, etc.)
  10. 10. Events and meetings</li></ul>2/11/2011<br />4<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  11. 11. Build your list with permission<br /><ul><li>Wherever you connect
  12. 12. Service & sales calls
  13. 13. Written correspondence (invoices, statements, etc.)
  14. 14. Events and meetings
  15. 15. Email signature</li></ul>2/11/2011<br />5<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  16. 16. Build your list with permission<br /><ul><li>Wherever you connect
  17. 17. Service & sales calls
  18. 18. Written correspondence (invoices, statements, etc.)
  19. 19. Events and meetings
  20. 20. Email signature
  21. 21. In-store guest book</li></ul>2/11/2011<br />6<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  22. 22. Build your list with permission<br /><ul><li>Wherever you connect
  23. 23. Service & sales calls
  24. 24. Written correspondence (invoices, statements, etc.)
  25. 25. Events and meetings
  26. 26. Email signature
  27. 27. In-store guest book
  28. 28. Website sign-up</li></ul>2/11/2011<br />7<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  29. 29. Build your list with permission<br /><ul><li>Ideally – all this gets sent to a database
  30. 30. CRM
  31. 31. Contact Management
  32. 32. Excel
  33. 33. Whatever
  34. 34. Store it for reuse and later access</li></ul>2/11/2011<br />8<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  35. 35. Build your list with permission<br /><ul><li>Explicit
  36. 36. Web site opt-in – single or double</li></ul>2/11/2011<br />9<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  37. 37. Build your list with permission<br /><ul><li>Explicit
  38. 38. Web site opt-in – single or double
  39. 39. Implicit
  40. 40. Personal or professional relationship</li></ul>2/11/2011<br />10<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  41. 41. Build your list with permission<br /><ul><li>Be a “trusted sender” – remind recipients why they are receiving your communication</li></ul>2/11/2011<br />11<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  42. 42. Build your list with permission<br /><ul><li>Be a “trusted sender” – remind recipients why they are receiving your communication
  43. 43. Include an easy “un-subscribe” or some type of 1-click opt-out</li></ul>2/11/2011<br />12<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  44. 44. Build your list with permission<br /><ul><li>Spam – unsolicited business email</li></ul>2/11/2011<br />13<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  45. 45. Build your list with permission<br /><ul><li>Spam – unsolicited business email
  46. 46. No-no’s
  47. 47. Purchased lists</li></ul>2/11/2011<br />14<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  48. 48. Build your list with permission<br /><ul><li>Spam – unsolicited business email
  49. 49. No-no’s
  50. 50. Purchased lists
  51. 51. CD-ROMs</li></ul>2/11/2011<br />15<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  52. 52. Build your list with permission<br /><ul><li>Spam – unsolicited business email
  53. 53. No-no’s
  54. 54. Purchased lists
  55. 55. CD-ROMs
  56. 56. Webcrawling</li></ul>2/11/2011<br />16<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  57. 57. Build your list with permission<br /><ul><li>Don’t do it!!!</li></ul>It may seem appealing – but it will damage your business and your relationships – beyond repair!<br />2/11/2011<br />17<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  58. 58. Build your list with permission<br /><ul><li>Consider archiving your emails (especially newsletters)
  59. 59. For later retrieval</li></ul>2/11/2011<br />18<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  60. 60. Build your list with permission<br /><ul><li>Consider archiving your emails (especially newsletters)
  61. 61. For later retrieval
  62. 62. Provide a means of viewing a sample</li></ul>2/11/2011<br />19<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  63. 63. Build your list with permission<br /><ul><li>Answer your recipient’s questions:
  64. 64. What’s in it for me?
  65. 65. Will you share or sell my info to others?
  66. 66. Will it be hard to unsubscribe or stop delivery?</li></ul>2/11/2011<br />20<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  67. 67. 2. Set your objectives – I want to:<br />2/11/2011<br />21<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  68. 68. Set your objectives – I want to:<br /><ul><li>Promote </li></ul>2/11/2011<br />22<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  69. 69. Set your objectives – I want to:<br /><ul><li>Promote
  70. 70. Motivate a purchase</li></ul>2/11/2011<br />23<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  71. 71. Set your objectives – I want to:<br /><ul><li>Promote
  72. 72. Motivate a purchase
  73. 73. Increase event attendance</li></ul>2/11/2011<br />24<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  74. 74. Set your objectives – I want to:<br /><ul><li>Promote
  75. 75. Motivate a purchase
  76. 76. Increase event attendance
  77. 77. Inform</li></ul>2/11/2011<br />25<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  78. 78. Set your objectives – I want to:<br /><ul><li>Promote
  79. 79. Motivate a purchase
  80. 80. Increase event attendance
  81. 81. Inform
  82. 82. Inform prospects of your product/service</li></ul>2/11/2011<br />26<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  83. 83. Set your objectives – I want to:<br /><ul><li>Promote
  84. 84. Motivate a purchase
  85. 85. Increase event attendance
  86. 86. Inform
  87. 87. Inform prospects of your product/service
  88. 88. Show people that you’re an expert
  89. 89. Relate </li></ul>2/11/2011<br />27<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  90. 90. Set your objectives – I want to:<br /><ul><li>Promote
  91. 91. Motivate a purchase
  92. 92. Increase event attendance
  93. 93. Inform
  94. 94. Inform prospects of your product/service
  95. 95. Show people that you’re an expert
  96. 96. Relate
  97. 97. Increase loyalty</li></ul>2/11/2011<br />28<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  98. 98. Set your objectives – I want to:<br /><ul><li>Promote
  99. 99. Motivate a purchase
  100. 100. Increase event attendance
  101. 101. Inform
  102. 102. Inform prospects of your product/service
  103. 103. Show people that you’re an expert
  104. 104. Relate
  105. 105. Increase loyalty
  106. 106. Encourage referrals </li></ul>2/11/2011<br />29<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  107. 107. Set your objectives – I want to:<br /><ul><li>Promotional</li></ul>2/11/2011<br />30<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  108. 108. Set your objectives – I want to:<br /><ul><li>Promotional
  109. 109. Discounts
  110. 110. Coupons
  111. 111. Offers
  112. 112. Incentives </li></ul>2/11/2011<br />31<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  113. 113. Set your objectives – I want to:<br /><ul><li>Relational
  114. 114. Special privileges
  115. 115. Acknowledgements – you & your customers
  116. 116. Case studies</li></ul>2/11/2011<br />32<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  117. 117. Set your objectives – I want to:<br /><ul><li>Informative
  118. 118. Advice
  119. 119. Research
  120. 120. Facts
  121. 121. Opinion
  122. 122. Tips & tricks</li></ul>2/11/2011<br />33<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  123. 123. 3. Choose the appropriate format & frequency<br />2/11/2011<br />34<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  124. 124. Choose the appropriate format & frequency<br /><ul><li>Determine the appropriate format</li></ul>2/11/2011<br />35<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  125. 125. Choose the appropriate format & frequency<br /><ul><li>Determine the appropriate format
  126. 126. Newsletters</li></ul>2/11/2011<br />36<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  127. 127. Choose the appropriate format & frequency<br /><ul><li>Determine the appropriate format
  128. 128. Newsletters
  129. 129. Frequency – regular, i.e., monthly, weekly, quarterly</li></ul>2/11/2011<br />37<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  130. 130. Choose the appropriate format & frequency<br /><ul><li>Determine the appropriate format
  131. 131. Newsletters
  132. 132. Frequency – regular, i.e., monthly, weekly, quarterly
  133. 133. Lots of educational content (typically non-promotional)</li></ul>2/11/2011<br />38<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  134. 134. Choose the appropriate format & frequency<br /><ul><li>Determine the appropriate format
  135. 135. Newsletters
  136. 136. Frequency – regular, i.e., monthly, weekly, quarterly
  137. 137. Lots of educational content (typically non-promotional)
  138. 138. Use bullets, summarize information, be concise
  139. 139. Make articles short; or continue the article on a web page</li></ul>2/11/2011<br />39<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  140. 140. Choose the appropriate format & frequency<br /><ul><li>Determine the appropriate format
  141. 141. Promotions/Invitations/Surveys</li></ul>2/11/2011<br />40<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  142. 142. Choose the appropriate format & frequency<br /><ul><li>Determine the appropriate format
  143. 143. Promotions/Invitations/Surveys
  144. 144. Frequency – depends on your sales cycle and product/service</li></ul>2/11/2011<br />41<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  145. 145. Choose the appropriate format & frequency<br /><ul><li>Determine the appropriate format
  146. 146. Promotions/Invitations/Surveys
  147. 147. Frequency – depends on your sales cycle and product/service
  148. 148. Focus on the promotion – limited, but targeted content</li></ul>2/11/2011<br />42<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  149. 149. Choose the appropriate format & frequency<br /><ul><li>Determine the appropriate format
  150. 150. Promotions/Invitations/Surveys
  151. 151. Frequency – depends on your sales cycle and product/service
  152. 152. Focus on the promotion – limited, but targeted content
  153. 153. Use the content to invite a click-through or call to action</li></ul>2/11/2011<br />43<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  154. 154. Choose the appropriate format & frequency<br /><ul><li>Determine the appropriate format
  155. 155. Announcements</li></ul>2/11/2011<br />44<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  156. 156. Choose the appropriate format & frequency<br /><ul><li>Determine the appropriate format
  157. 157. Announcements
  158. 158. Frequency – event driven</li></ul>2/11/2011<br />45<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  159. 159. Choose the appropriate format & frequency<br /><ul><li>Determine the appropriate format
  160. 160. Announcements
  161. 161. Frequency – event driven
  162. 162. Press release, holiday greetings</li></ul>2/11/2011<br />46<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  163. 163. Choose the appropriate format & frequency<br /><ul><li>Determine the appropriate format
  164. 164. Announcements
  165. 165. Frequency – event driven
  166. 166. Press release, holiday greetings
  167. 167. Use content to build deeper relationships</li></ul>2/11/2011<br />47<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  168. 168. Choose the appropriate format & frequency<br /><ul><li>Frequency and delivery time</li></ul>2/11/2011<br />48<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  169. 169. Choose the appropriate format & frequency<br /><ul><li>Frequency and delivery time
  170. 170. Create a “Master Schedule” – in Excel for some other format easily monitored and changed</li></ul>2/11/2011<br />49<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  171. 171. Choose the appropriate format & frequency<br /><ul><li>Frequency and delivery time
  172. 172. Create a “Master Schedule” – in Excel for some other format easily monitored and changed
  173. 173. Inform people signing up know what the frequency will be</li></ul>2/11/2011<br />50<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  174. 174. Choose the appropriate format & frequency<br /><ul><li>Frequency and delivery time
  175. 175. Create a “Master Schedule” – in Excel for some other format easily monitored and changed
  176. 176. Inform people signing up know what the frequency will be
  177. 177. Keep your word!</li></ul>2/11/2011<br />51<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  178. 178. Choose the appropriate format & frequency<br /><ul><li>When to send</li></ul>2/11/2011<br />52<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  179. 179. Choose the appropriate format & frequency<br /><ul><li>When to send
  180. 180. When is your audience most likely to read it?</li></ul>2/11/2011<br />53<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  181. 181. Choose the appropriate format & frequency<br /><ul><li>When to send
  182. 182. When is your audience most likely to read it?
  183. 183. Day of week – Tuesday’s and Wednesday’s</li></ul>2/11/2011<br />54<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  184. 184. Choose the appropriate format & frequency<br /><ul><li>When to send
  185. 185. When is your audience most likely to read it?
  186. 186. Day of week – Tuesday’s and Wednesday’s
  187. 187. Time of day – 10am to 3pm</li></ul>2/11/2011<br />55<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  188. 188. Choose the appropriate format & frequency<br /><ul><li>When to send
  189. 189. When is your audience most likely to read it?
  190. 190. Day of week – Tuesday’s and Wednesday’s
  191. 191. Time of day – 10am to 3pm
  192. 192. Test for timing – segment your list & try different variations</li></ul>2/11/2011<br />56<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  193. 193. Choose the appropriate format & frequency<br /><ul><li>When to send
  194. 194. When is your audience most likely to read it?
  195. 195. Day of week – Tuesday’s and Wednesday’s
  196. 196. Time of day – 10am to 3pm
  197. 197. Test for timing – segment your list & try different variations
  198. 198. Test for results</li></ul>2/11/2011<br />57<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  199. 199. Choose the appropriate format & frequency<br /><ul><li>When to send
  200. 200. Maximum impact with minimum intrusion!</li></ul>2/11/2011<br />58<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  201. 201. 4. Get your email opened!<br />2/11/2011<br />59<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  202. 202. Get your email opened!<br /><ul><li>Your “From” line</li></ul>2/11/2011<br />60<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  203. 203. Get your email opened!<br /><ul><li>Your “From” line
  204. 204. Use a name your audience recognizes</li></ul>2/11/2011<br />61<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  205. 205. Get your email opened!<br /><ul><li>Your “From” line
  206. 206. Use a name your audience recognizes
  207. 207. Include your organization or brand</li></ul>2/11/2011<br />62<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  208. 208. Get your email opened!<br /><ul><li>Your “From” line
  209. 209. Use a name your audience recognizes
  210. 210. Include your organization or brand
  211. 211. Refer to your business in the same way that your audience does</li></ul>2/11/2011<br />63<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  212. 212. Get your email opened!<br /><ul><li>Your “From” line
  213. 213. Be consistent</li></ul>2/11/2011<br />64<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  214. 214. Get your email opened!<br /><ul><li>Your “From” line
  215. 215. Be consistent
  216. 216. 60% of consumers say that the “From” line most often determines whether they open an email or delete it</li></ul>2/11/2011<br />65<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  217. 217. Get your email opened!<br /><ul><li>Avoid “Spam Speak”</li></ul>2/11/2011<br />66<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  218. 218. Get your email opened!<br /><ul><li>Avoid “Spam Speak”
  219. 219. These words:</li></ul>2/11/2011<br />67<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  220. 220. Get your email opened!<br /><ul><li>Avoid “Spam Speak”
  221. 221. These words:
  222. 222. Free </li></ul>2/11/2011<br />68<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  223. 223. Get your email opened!<br /><ul><li>Avoid “Spam Speak”
  224. 224. These words:
  225. 225. Free
  226. 226. Spam </li></ul>2/11/2011<br />69<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  227. 227. Get your email opened!<br /><ul><li>Avoid “Spam Speak”
  228. 228. These words:
  229. 229. Free
  230. 230. Spam
  231. 231. Guarantee </li></ul>2/11/2011<br />70<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  232. 232. Get your email opened!<br /><ul><li>Avoid “Spam Speak”
  233. 233. These words:
  234. 234. Free
  235. 235. Spam
  236. 236. Guarantee
  237. 237. Credit card </li></ul>2/11/2011<br />71<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  238. 238. Get your email opened!<br /><ul><li>Avoid “Spam Speak”
  239. 239. These words:
  240. 240. Free
  241. 241. Spam
  242. 242. Guarantee
  243. 243. Credit card
  244. 244. Sex </li></ul>2/11/2011<br />72<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  245. 245. Get your email opened!<br /><ul><li>Avoid “Spam Speak”
  246. 246. These words:
  247. 247. Free
  248. 248. Spam
  249. 249. Guarantee
  250. 250. Credit card
  251. 251. Sex
  252. 252. Any medication name</li></ul>2/11/2011<br />73<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  253. 253. Get your email opened!<br /><ul><li>Avoid “Spam Speak”
  254. 254. ALL CAPITAL LETTERS</li></ul>2/11/2011<br />74<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  255. 255. Get your email opened!<br /><ul><li>Avoid “Spam Speak”
  256. 256. ALL CAPITAL LETTERS
  257. 257. Funky characters - ΨЖ©₵</li></ul>2/11/2011<br />75<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  258. 258. Get your email opened!<br /><ul><li>Avoid “Spam Speak”
  259. 259. ALL CAPITAL LETTERS
  260. 260. Funky characters - ΨЖ©₵
  261. 261. Excessive punctuation !!!!!???????</li></ul>2/11/2011<br />76<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  262. 262. Get your email opened!<br /><ul><li>Avoid “Spam Speak”
  263. 263. ALL CAPITAL LETTERS
  264. 264. Funky characters - ΨЖ©₵
  265. 265. Excessive punctuation !!!!!???????
  266. 266. Excessive use of “Click Here!”</li></ul>2/11/2011<br />77<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  267. 267. Get your email opened!<br /><ul><li>Avoid “Spam Speak”
  268. 268. ALL CAPITAL LETTERS
  269. 269. Funky characters - ΨЖ©₵
  270. 270. Excessive punctuation !!!!!???????
  271. 271. Excessive use of “Click Here!”
  272. 272. Symbols such as $$$$$$$</li></ul>2/11/2011<br />78<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  273. 273. Get your email opened!<br /><ul><li>Avoid “Spam Speak”
  274. 274. ALL CAPITAL LETTERS
  275. 275. Funky characters - ΨЖ©₵
  276. 276. Excessive punctuation !!!!!???????
  277. 277. Excessive use of “Click Here!”
  278. 278. Symbols such as $$$$$$$
  279. 279. No “From” address</li></ul>2/11/2011<br />79<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  280. 280. Get your email opened!<br /><ul><li>Avoid “Spam Speak”
  281. 281. ALL CAPITAL LETTERS
  282. 282. Funky characters - ΨЖ©₵
  283. 283. Excessive punctuation !!!!!???????
  284. 284. Excessive use of “Click Here!”
  285. 285. Symbols such as $$$$$$$
  286. 286. No “From” address
  287. 287. Missing or misleading subject line or “RE: “</li></ul>2/11/2011<br />80<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  288. 288. Get your email opened!<br /><ul><li>Avoid “Spam Speak”
  289. 289. Take advantage of built-in spam checking found in professional email services</li></ul>2/11/2011<br />81<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  290. 290. Get your email opened!<br /><ul><li>Consider using numbers in the subject</li></ul>2/11/2011<br />82<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  291. 291. Get your email opened!<br /><ul><li>Consider using numbers in the subject
  292. 292. “3 Exciting tips about . . .”</li></ul>2/11/2011<br />83<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  293. 293. Get your email opened!<br /><ul><li>Consider using numbers in the subject
  294. 294. “3 Exciting tips about . . .”
  295. 295. “7 things the government doesn’t want you to know about . . .”</li></ul>2/11/2011<br />84<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  296. 296. Get your email opened!<br /><ul><li>Consider using numbers in the subject
  297. 297. “3 Exciting tips about . . .”
  298. 298. “7 things the government doesn’t want you to know about . . .”
  299. 299. “5 Steps to a healthier you”</li></ul>2/11/2011<br />85<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  300. 300. 5. Create compelling content<br />2/11/2011<br />86<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  301. 301. Create compelling content<br /><ul><li>Remember the phrase “Cash is King”?</li></ul>2/11/2011<br />87<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  302. 302. Create compelling content<br /><ul><li>Remember the phrase “Cash is King”?
  303. 303. In email marketing it’s “Content is King”</li></ul>2/11/2011<br />88<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  304. 304. Create compelling content<br /><ul><li>The mail body</li></ul>2/11/2011<br />89<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  305. 305. Create compelling content<br /><ul><li>The mail body
  306. 306. Provide relevant, valuable information</li></ul>2/11/2011<br />90<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  307. 307. Create compelling content<br /><ul><li>The mail body
  308. 308. Provide relevant, valuable information
  309. 309. Be clear and concise</li></ul>2/11/2011<br />91<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  310. 310. Create compelling content<br /><ul><li>The mail body
  311. 311. Provide relevant, valuable information
  312. 312. Be clear and concise
  313. 313. Use appropriate graphics</li></ul>2/11/2011<br />92<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  314. 314. Create compelling content<br /><ul><li>The mail body
  315. 315. Provide relevant, valuable information
  316. 316. Be clear and concise
  317. 317. Use appropriate graphics
  318. 318. Use white space effectively</li></ul>2/11/2011<br />93<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  319. 319. Create compelling content<br /><ul><li>The mail body
  320. 320. Provide relevant, valuable information
  321. 321. Be clear and concise
  322. 322. Use appropriate graphics
  323. 323. Use white space effectively
  324. 324. Include “Call to Action” links</li></ul>2/11/2011<br />94<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  325. 325. Create compelling content<br /><ul><li>The mail body
  326. 326. Provide relevant, valuable information
  327. 327. Be clear and concise
  328. 328. Use appropriate graphics
  329. 329. Use white space effectively
  330. 330. Include “Call to Action” links
  331. 331. Create a sense of urgency, when sending promotional material</li></ul>2/11/2011<br />95<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  332. 332. Create compelling content<br /><ul><li>The mail body
  333. 333. Provide relevant, valuable information
  334. 334. Be clear and concise
  335. 335. Use appropriate graphics
  336. 336. Use white space effectively
  337. 337. Include “Call to Action” links
  338. 338. Create a sense of urgency, when sending promotional material
  339. 339. Capitalize and punctuate - CAREFULLY</li></ul>2/11/2011<br />96<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  340. 340. Create compelling content<br /><ul><li>The mail body
  341. 341. No chili recipes
  342. 342. Who’s the author of the content?
  343. 343. Proofread and/or send it to another set of eyeballs
  344. 344. Always include your office phone number and main contact email address</li></ul>2/11/2011<br />97<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  345. 345. Create compelling content<br /><ul><li>Focus on the content</li></ul>2/11/2011<br />98<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  346. 346. Create compelling content<br /><ul><li>Focus on the content
  347. 347. It’s not about you!</li></ul>2/11/2011<br />99<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  348. 348. Create compelling content<br /><ul><li>Focus on the content
  349. 349. It’s not about you!
  350. 350. It’s about what you know</li></ul>2/11/2011<br />100<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  351. 351. Create compelling content<br /><ul><li>Trade useful information for attention</li></ul>2/11/2011<br />101<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  352. 352. Create compelling content<br /><ul><li>Trade useful information for attention
  353. 353. Will they discuss it with others? Friends/associates/bosses?</li></ul>2/11/2011<br />102<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  354. 354. Create compelling content<br /><ul><li>Trade useful information for attention
  355. 355. Will they discuss it with others? Friends/associates/bosses?
  356. 356. Will they look forward to the next issue or communication?</li></ul>2/11/2011<br />103<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  357. 357. Create compelling content<br /><ul><li>Narrow your focus</li></ul>2/11/2011<br />104<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  358. 358. Create compelling content<br /><ul><li>Narrow your focus
  359. 359. Be the expert that you are</li></ul>2/11/2011<br />105<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  360. 360. Create compelling content<br /><ul><li>Avoid:</li></ul>2/11/2011<br />106<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  361. 361. Create compelling content<br /><ul><li>Avoid:
  362. 362. Spray & Pray</li></ul>2/11/2011<br />107<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  363. 363. Create compelling content<br /><ul><li>Avoid:
  364. 364. Spray & Pray
  365. 365. Show Up and Throw Up</li></ul>2/11/2011<br />108<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  366. 366. 6. Track your results<br />2/11/2011<br />109<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  367. 367. Track your results<br /><ul><li>Stats to monitor</li></ul>2/11/2011<br />110<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  368. 368. Track your results<br /><ul><li>Stats to monitor
  369. 369. Sent </li></ul>2/11/2011<br />111<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  370. 370. Track your results<br /><ul><li>Stats to monitor
  371. 371. Sent
  372. 372. Opens </li></ul>2/11/2011<br />112<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  373. 373. Track your results<br /><ul><li>Stats to monitor
  374. 374. Sent
  375. 375. Opens
  376. 376. Spams</li></ul>2/11/2011<br />113<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  377. 377. Track your results<br /><ul><li>Stats to monitor
  378. 378. Sent
  379. 379. Opens
  380. 380. Spams
  381. 381. Bounces </li></ul>2/11/2011<br />114<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  382. 382. Track your results<br /><ul><li>Stats to monitor
  383. 383. Sent
  384. 384. Opens
  385. 385. Spams
  386. 386. Bounces
  387. 387. Opt-outs</li></ul>2/11/2011<br />115<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  388. 388. Track your results<br /><ul><li>Stats to monitor
  389. 389. Sent
  390. 390. Opens
  391. 391. Spams
  392. 392. Bounces
  393. 393. Opt-outs
  394. 394. Embedded clicks</li></ul>2/11/2011<br />116<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  395. 395. Track your results<br /><ul><li>Stats to monitor
  396. 396. Sent
  397. 397. Opens
  398. 398. Spams
  399. 399. Bounces
  400. 400. Opt-outs
  401. 401. Embedded clicks
  402. 402. Forwards </li></ul>2/11/2011<br />117<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  403. 403. Track your results<br /><ul><li>Spot trends</li></ul>2/11/2011<br />118<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  404. 404. Track your results<br /><ul><li>Spot trends
  405. 405. Open rate trending down – why?</li></ul>2/11/2011<br />119<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  406. 406. Track your results<br /><ul><li>Spot trends
  407. 407. Open rate trending down – why?
  408. 408. Fewer clicks on embedded links?</li></ul>2/11/2011<br />120<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  409. 409. Track your results<br /><ul><li>Spot trends
  410. 410. Open rate trending down – why?
  411. 411. Fewer clicks on embedded links?
  412. 412. Open rate steady/going up/going down?</li></ul>2/11/2011<br />121<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  413. 413. Track your results<br /><ul><li>Spot trends
  414. 414. Open rate trending down – why?
  415. 415. Fewer clicks on embedded links?
  416. 416. Open rate steady/going up/going down?
  417. 417. How many new subscribers?</li></ul>2/11/2011<br />122<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  418. 418. Track your results<br /><ul><li>Follow-through</li></ul>2/11/2011<br />123<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  419. 419. Track your results<br /><ul><li>Follow-through
  420. 420. If you continue an article on a web page, how many are reading?</li></ul>2/11/2011<br />124<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  421. 421. Track your results<br /><ul><li>Follow-through
  422. 422. If you continue an article on a web page, how many are reading?
  423. 423. How many click on graphics?</li></ul>2/11/2011<br />125<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  424. 424. Track your results<br /><ul><li>Goal achievement</li></ul>2/11/2011<br />126<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  425. 425. Track your results<br /><ul><li>Goal achievement
  426. 426. Links to drive traffic to your web site</li></ul>2/11/2011<br />127<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  427. 427. Track your results<br /><ul><li>Goal achievement
  428. 428. Links to drive traffic to your web site
  429. 429. Find out if clicks become conversations and conversations become conversions
  430. 430. Again, remember to always include a contact phone number and email address</li></ul>2/11/2011<br />128<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  431. 431. Track your results<br /><ul><li>Refine and tune your strategy</li></ul>2/11/2011<br />129<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  432. 432. Track your results<br /><ul><li>Refine and tune your strategy
  433. 433. Date and time-of-day sent</li></ul>2/11/2011<br />130<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  434. 434. Track your results<br /><ul><li>Refine and tune your strategy
  435. 435. Date and time-of-day sent
  436. 436. From and subject lines</li></ul>2/11/2011<br />131<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  437. 437. Track your results<br /><ul><li>Refine and tune your strategy
  438. 438. Date and time-of-day sent
  439. 439. From and subject lines
  440. 440. Email format - readability</li></ul>2/11/2011<br />132<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  441. 441. Track your results<br /><ul><li>Refine and tune your strategy
  442. 442. Date and time-of-day sent
  443. 443. From and subject lines
  444. 444. Email format – readability
  445. 445. Calls to action – strong enough?</li></ul>2/11/2011<br />133<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  446. 446. Track your results<br /><ul><li>Refine and tune your strategy
  447. 447. Date and time-of-day sent
  448. 448. From and subject lines
  449. 449. Email format – readability
  450. 450. Calls to action – strong enough?
  451. 451. Call recipients to get reaction, opinions, feedback</li></ul>2/11/2011<br />134<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  452. 452. Track your results<br /><ul><li>Refine and tune your strategy
  453. 453. Date and time-of-day sent
  454. 454. From and subject lines
  455. 455. Email format – readability
  456. 456. Calls to action – strong enough?
  457. 457. Call recipients to get reaction, opinions, feedback
  458. 458. Do this over time</li></ul>2/11/2011<br />135<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  459. 459. Do yourself a favor – don’t use Outlook!<br />2/11/2011<br />136<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  460. 460. 7. Segment your list<br />2/11/2011<br />137<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  461. 461. Segment your list<br /><ul><li>Use data collected to send your customers only what they want</li></ul>2/11/2011<br />138<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  462. 462. Segment your list<br /><ul><li>Use data collected to send your customers only what they want
  463. 463. Learn about your customers’ interests</li></ul>2/11/2011<br />139<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  464. 464. Segment your list<br /><ul><li>Use data collected to send your customers only what they want
  465. 465. Learn about your customers’ interests
  466. 466. Collect contact information and personalize your emails as much as possible</li></ul>2/11/2011<br />140<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  467. 467. Segment your list<br /><ul><li>Use data collected to send your customers only what they want
  468. 468. Learn about your customers’ interests
  469. 469. Collect contact information and personalize your emails as much as possible
  470. 470. Ask your audience what they’d like to see</li></ul>2/11/2011<br />141<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  471. 471. 7.5 Social Media<br /><ul><li>Post links to your email marketing on Social Media sites:</li></ul>2/11/2011<br />142<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  472. 472. 7.5 Social Media<br /><ul><li>Post links to your email marketing on Social Media sites:
  473. 473. Twitter
  474. 474. Facebook
  475. 475. LinkedIn
  476. 476. Plaxo
  477. 477. Your own website
  478. 478. Any other favorites?</li></ul>2/11/2011<br />143<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  479. 479. Resources<br />2/11/2011<br />144<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  480. 480. Resources<br /><ul><li>Constant Contact (www.constantcontact.com)
  481. 481. Use with ACT!, MS Excel, other CRM’s</li></ul>2/11/2011<br />145<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  482. 482. Resources<br /><ul><li>Constant Contact (www.constantcontact.com)
  483. 483. Use with ACT!, MS Excel, other CRM’s
  484. 484. Emma (www.emma.com)</li></ul>2/11/2011<br />146<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  485. 485. Resources<br /><ul><li>Constant Contact (www.constantcontact.com)
  486. 486. Use with ACT!, MS Excel, other CRM’s
  487. 487. Emma (www.emma.com)
  488. 488. SalesNexus (www.salesnexus.com) – CRM </li></ul>2/11/2011<br />147<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  489. 489. Resources<br /><ul><li>Constant Contact (www.constantcontact.com)
  490. 490. Use with ACT!, MS Excel, other CRM’s
  491. 491. Emma (www.emma.com)
  492. 492. SalesNexus (www.salesnexus.com) – CRM
  493. 493. Ace Of Sales (www.AceofSales.com) – CRM </li></ul>2/11/2011<br />148<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  494. 494. Resources<br /><ul><li>Constant Contact (www.constantcontact.com)
  495. 495. Use with ACT!, MS Excel, other CRM’s
  496. 496. Emma (www.emma.com)
  497. 497. SalesNexus (www.salesnexus.com) – CRM
  498. 498. Ace Of Sales (www.AceofSales.com) – CRM
  499. 499. InfusionSoft (www.infusionsoft.com) – CRM </li></ul>2/11/2011<br />149<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  500. 500. Resources<br /><ul><li>Constant Contact (www.constantcontact.com)
  501. 501. Use with ACT!, MS Excel, other CRM’s
  502. 502. Emma (www.emma.com)
  503. 503. SalesNexus (www.salesnexus.com) – CRM
  504. 504. Ace Of Sales (www.AceofSales.com) – CRM
  505. 505. InfusionSoft (www.infusionsoft.com) – CRM
  506. 506. Aweber (www.aweber.com) </li></ul>2/11/2011<br />150<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  507. 507. Resources<br /><ul><li>Constant Contact (www.constantcontact.com)
  508. 508. Use with ACT!, MS Excel, other CRM’s
  509. 509. Emma (www.emma.com)
  510. 510. SalesNexus (www.salesnexus.com)
  511. 511. Ace Of Sales (www.AceofSales.com)
  512. 512. InfusionSoft (www.infusionsoft.com)
  513. 513. Aweber (www.aweber.com)
  514. 514. Mail Chimp (www.mailchimp.com) </li></ul>2/11/2011<br />151<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  515. 515. Resources<br /><ul><li>SwiftPage (www.swiftpage.com) </li></ul>2/11/2011<br />152<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  516. 516. Resources<br /><ul><li>SwiftPage (www.swiftpage.com)
  517. 517. Tightly integrated with Sage’s ACT! & SalesLogix</li></ul>2/11/2011<br />153<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  518. 518. Resources<br /><ul><li>SwiftPage (www.swiftpage.com)
  519. 519. Tightly integrated with Sage’s ACT! & SalesLogix
  520. 520. Vertical Response (www.verticalresponse.com) </li></ul>2/11/2011<br />154<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  521. 521. Resources<br /><ul><li>SwiftPage (www.swiftpage.com)
  522. 522. Tightly integrated with Sage’s ACT! & SalesLogix
  523. 523. Vertical Response (www.verticalresponse.com)
  524. 524. StreamSend (www.streamsend.com) </li></ul>2/11/2011<br />155<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  525. 525. Questions (easy ones, only!)<br />2/11/2011<br />156<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  526. 526. Thank you!<br />2/11/2011<br />157<br />Copyright 2011 - sales automation specialists - All rights reserved<br />
  527. 527. All about us’ns<br />tom wieczorek<br />sales automation specialists <br />630.669.2104<br />www.sas-chicago.com<br />tom@sas-chicago.com<br />2/11/2011<br />158<br />Copyright 2011 - sales automation specialists - All rights reserved<br />

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