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Insight by The Office Space - Design Business

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Our Insight series returns this month for Design Business, as a part of our month on design.

At The Office Space we appreciate the true power of great design. No longer the preserve of the aesthetically sensitive clique, good design - from cafes and coffee cups, to websites and applications, homes and offices - has the ability to shape and drive business.

Our Design Business talk is presented by:

Design by Toko – Graphic and concept design

Design by Toko is a graphic design studio creating thoughtful and contemporary design solutions in the varied domain of commerce and culture. From concept and design to realisation, the studio offers a full creative service within branding, digital, spatial and print design. Since it’s inception in 2001, Design by Toko has worked on a wide range of projects in equally as many industries. Collaborating with clients who seek distinctive and innovative design solutions through creative lateral thinking, quality design and execution. The Office Space worked with Toko in 2014/2015 on a rebrand to commemorate our 10 years in business and to signify new office locations.

Courtesy of the Artist (COTA) – Jewellery design

Courtesy of the Artist continues to be at the forefront of the collectable contemporary jewellery movement since launching in 2005. Established as Metalab, a hub to foster and showcase artists and makers of Sydney and surrounds, Courtesy of the Artist has grown to proudly represent over 60 Artists and is committed to fostering the design community through monthly events and solo exhibitions where emerging and established craftspeople have the opportunity to demonstrate their techniques and discuss their works. Excited by the opportunities found in new practices such as 3D scanning and rapid prototyping, the store succeeds in celebrating those who are pushing the boundaries of design.

Wheretofromhere? - Human and Collaboration Design

Wheretofromhere? design personal and collective journeys to help leaders deal with complexity from vision to execution. Collaboration Design is at the heart of everything they do. In a complex world, dependencies are critical. It’s why Wheretofromhere take a holistic approach to every issue and opportunity. What problem are we solving? In what broader context does it fit? Who should be involved and in what way? Where should we get inspiration from to create different perspectives? Wheretofromhere? brings people together in a way that enables them to explore every dimension of the question, have the conversations they need to have, before developing and owning the solution.

Insight by The Office Space - Design Business

  1. 1. Design Business 28.05.2015 Golden Age Cinema
  2. 2. Toko
  3. 3. Design by Toko. Level 3, Suite 304 19A Boundary Street Rushcutters Bay 2011 NSW Sydney, Australia p. +61 (0)2 9357 4338 m.+61 (0)4 1361 3381 www.designbytoko.nu
  4. 4. About. Toko is a graphic design studio creating thoughtful and contemporary design solutions in the varied domain of commerce and culture. From concept and design to realisation, the studio offers a full creative service within branding, digital, spatial and print design. Since it’s inception in 2001, Toko has worked on a wide range of projects in equally as many industries. Collaborating with clients who seek distinctive and innovative design solutions through creative lateral thinking, quality design and execution. Small-scale to monumental, local to global, start-up or established, it is the studio’s pursuit to discover the ultimate potential of a project or brief. Resolving each design task with clarity, creativity and authenticity. Design by Toko.
  5. 5. Areas of Expertise. Branding Logo design Visual identity development Brand strategy Brand and product naming Print & Publishing Book and publication design Magazine design Art-direction Corporate literature Brochures Posters / Invitations Signage & Exhibition Wayfinding & signage design Exhibition design Environmental graphics Events & Campaigns Festival and event branding Campaign concepts and design Digital Website design Website development Concept & Design Services Design consultancy Concept development Design by Toko.
  6. 6. Projects realised for Australian Institute of Architects, City of Sydney, UNSW, SBS Television, Powerhouse Museum, Oscar Wylee, Virgin Mobile, Billard Leece Partnership, ABN Amro Bank, MYOB, Ten Days on the Island, Architecture Institute Rotterdam, NSW Architects Registration Board, UTS, Capital Museum of China, Courtesy of the Artist, Cult (Corporate Culture), Goodmanors, Australia Council for the Arts, Parramatta Council, The Office Space, The Danish Agency for Culture, PTW Architects, NIDA, Oxfam, The Communications Council, Virgin Australia, New York Times, Urban Walkabout, Terroir Architects, Object Gallery, Jaguar, Revolver, HTNK, Trenery, and many more… Design by Toko.
  7. 7. Context The Netherlands, a country in northwestern Europe, is known for its flat landscape, canals, tulip fields, windmills and cycling routes. Amsterdam, the capital, is home to the Rijksmuseum, Van Gogh Museum, the house where Jewish diarist Anne Frank hid during WWII and a red light district. Canalside mansions and a trove of works from artists including Rembrandt and Vermeer remain from the 17th-century “Golden Age.” Capital: Amsterdam Population: 16.8 million (2013) Official language: Dutch Design by Toko.
  8. 8. AUNL Size
  9. 9. AUNL Personal space
  10. 10. AUNL General sky condition
  11. 11. AUNL 5 hrs by airplane
  12. 12. AU Aesthetics NL Concept Design mentality
  13. 13. AUNL Art
  14. 14. The top 5 challenges back then. 1. Hello we are here 2. (Different) Aesthetics 3. Network 4. Productivity 5. Clients and ambitions Design by Toko.
  15. 15. The top 5 challenges then. 1. Hello we are here 2. (Different) Aesthetics 3. Network 4. Productivity 5. Clients and ambitions The top 5 challenges now. 1. Them against us 2. Demise of canvas 3. Talent 4. Everybody is a designer 5. Clients and ambitions Design by Toko.
  16. 16. Projects Design by Toko.
  17. 17. The future... Design by Toko.
  18. 18. The future. 1. Challenging bigger is better 2. Find new canvas and opportunities 3. Collaborate 4. Creating a critical culture 5. Stay true! Design by Toko.
  19. 19. Thank you! www.designbytoko.com Design by Toko.
  20. 20. Courtesy of the Artist
  21. 21. Where to from here?
  22. 22. www.wheretofromhere.asia
  23. 23. 2 In a complex world, dependencies are critical. It’s why we take a holistic approach to every issue and opportunity. What problem are we solving? In what broader context does it fit? Who should be involved and in what way? Where should we get inspiration from to create different perspectives? We bring together people in a way that enables them to explore every dimension of the question, have the conversations they need to have, before developing and owning the solution. THE SOLUTION IS IN THE EYE OF THE BEHOLDER.
  24. 24. WE DESIGN PERSONAL AND COLLECTIVE JOURNEYS TO HELP LEADERS DEAL WITH COMPLEXITY FROM VISION TO EXECUTION. 3
  25. 25. WE BELIEVE ORGANISATIONS OF THE FUTURE NEED TO OPERATE AS LIVING SYSTEMS THAT ARE INTERCONNECTED, INDEPENDENT AND CAPABLE OF RESPONDING TO CONSTANTLY CHANGING ENVIRONMENTS. THE ROLE OF THE LEADER IS TO TAKE THEIR ORGANISATION ON THE JOURNEY AND TO INSPIRE GREATNESS. OUR ROLE IS TO HELP THEM DO SO.
  26. 26. 6 True transformation is a journey. It involves a handful of disruptive tipping points and numerous weak signals that times are changing. Designing such a journey requires careful sequencing of a small number of game-changing collective experiences to leave deep memories across the system. It also requires a multitude of lighter touch points, over time, to reinforce new patterns and behaviours. A transformative journey is both collective and individual. Ideally the ‘system’ – the internal dynamic and patterns – evolves in tandem with its key stakeholders, and particularly with the leaders driving the transformation. By being slightly ahead of the curve and in sync with the system as it evolves, leaders can drive the transformation with confidence and respect. Our role is to design personal and collective journeys to help leaders deal with complexity from vision to execution. Our contribution can be unpacked in three distinct layers. A JOURNEY
  27. 27. 7 THREE LAYERS METHODOLOGY The complex reality of transformation demands a range of tools and processes. We have deep mastery of the MG Taylor methodology, one of the world’s leading approaches in the design and delivery of collaborative transformation. We also leverage a number of system and design thinking approaches, supported by a body of knowledge enriched over decades through research and applied global experience. Our practice is underpinned by extensive experience in management consulting, leadership development, experience design and community building across all industries and geographies. Over the years, we have augmented our skillset with collaborative tools and processes such as Open Space Technology (OST), World Cafe techniques, citizen jury models or crowdsourcing. ECOSYSTEM Like our clients, we are part of a dynamic and interconnected ecosystem. It informs how we work and with whom. We deliberately nurture new connections in all fields of life – government, business, art, academia, NGOs – to ensure our community is vibrant and encompasses the widest possible range of skills, knowhow and experience. We believe diversity is valuable in all its forms, whether it be gender, culture, age or social background. This enables us to source the right expertise at just the right time, usually in very different ways from the traditional corporate world. For each engagement, we assemble a diverse team of professionals to bring a unique perspective to the problem we are trying to solve and create the conditions for new models and solutions to emerge. INFRASTRUCTURE Physical working conditions have a direct impact on the ability to create value. We support transformation by creating physical settings conducive to innovation and emergence. Whether for a few days or a few years, these physical environments are critical. They enable collaboration, catalyse action and help shift mindsets and behaviours. In the digital age, the ability to leverage technology in the workplace, as well as to foster multipoint collaboration is essential. We have made significant progress in that field through a specific research project around the capability (hardware and software) and supporting behaviours that drive value creation in large-scale collaborative enterprises. We embed these findings in how we approach complex transformations in order to develop the future-readiness of the system as it transforms.
  28. 28. 8 Our value lies in our unique ability to blend different methods and collaboration techniques in the design of customised collaborative journeys for our client organisations and their key stakeholders. This often involves tapping into a toolbox of collaborative ‘modules’ that have proven their robustness and effectiveness over many years in diverse settings and across geographies and industries. NO TWO SITUATIONS ARE THE SAME, SO NO TWO APPROACHES CAN BE IDENTICAL.
  29. 29. 9 DESIGNSHOPTM The DesignShop™ is the flagship of our suite of services. It unfolds in a three-day collaborative workshop – supported by a four to eight-week co-design process – to accelerate complex decisions that usually involve many stakeholders. Leveraging an experienced facilitation team, large-scale change model and creative workspace, we help propel clients through strategy and solution design into decision making and implementation within three days. The issues addressed in these sessions are mission-critical and affect multiple levels of an organisation. In less complex cases where the scope and objectives require less time and possibly fewer participants, we leverage DesignShop™ know-how in DesignSessions that typically last one to two days. COLLABORATION ZONE A Collaboration Zone combines a dedicated environment deployed at the project site with specialised facilitation support and practical acceleration techniques. The collaborative environment can be traditional (whiteboards, AV system) or fully digital (smart boards, video conference) when physical distance represents a potential risk to the quality of the collaboration or access to key resources. A dedicated team of collaboration engineers qualifies, designs and delivers collaborative sessions on a continuous basis and with a focus on project outcomes. When sponsored at project management office level, a Collaboration Zone drives productivity, alignment and risk mitigation. Sponsored at senior leadership level, it can drive deep and sustainable transformation of the organisation. INSIGHT SESSIONS At the early stages of strategic planning, the main challenge lies around unpacking the complexity of the problem or the opportunity; developing a shared understanding of the forces at play; forming a view around how the key stakeholders of your ecosystem relate to the question… Salons bring together a limited number of peers from various industries to explore a specific question and share insights and perspectives in an intimate setting. They are all bout depth and intimacy. Open forums bring together a greater audience, in a creative environment, for a more practical exploration of a specific challenge or trend. They both create unique opportunities to develop a 360° view of the landscape surrounding a question and the various ways of approaching it conceptually as well as practically. Discovery sessions on the other hand bring together the key decision makers of a single organisation to explore external perspectives on their burning issues and form high level views of possible pathways. Light by nature, these types of sessions help the organisation maintain a healthy breadth of perspectives and regularly question its certainties. COLLABORATIVE ‘MODULES’
  30. 30. 10 ACCELERATED GROWTH IN ASIA • How do I create a leadership culture and collaboration model that will deliver my very ambitious growth target? • How do I embrace the diversity across the region and create alchemy to get the best from people? • How do I drive the cultural and operational shift of my organisations towards Asia? SYSTEMIC TRANSFORMATION • How do I provide meaning and foster a sense of purpose? • How do I synchronously transform both the organisation (processes, systems, models and frameworks) and its people (leadership, culture, behaviours, ways of working)? • How do I drive deep change in order to have a sustainable impact? • How do I accelerate the transformation without compromising on the depth of impact? COLLABORATIVE INNOVATION • How can I fill my innovation pipeline for the short, medium and / or long term? • What Innovation capability should I develop and how? • How can I foster the emergence of a company-wide innovation culture? • How can I leverage the potential of my immediate or extended ecosystem? • What would be the right business model to tackle this new market / segment? We deal with complexity in all its forms and as a consequence, we are exposed to a great variety of issues and opportunities that sit on top of executives’ agendas. Looking back over the conversations we are having across industries, we see a pattern of questions emerging, structured around three major themes.
  31. 31. 11 Philippe Coullomb www.wheretofromhere.asia Josie Gibson +61 (0)478 010 033 philippe@wheretofromhere.asia Sydney, Australia +61 (0)400 163 311 josie@wheretofromhere.asia Melbourne, Australia +61 (0)415 080 474 charles@wheretofromhere.asia Sydney, Australia + 64 (0)272 455 859 steph@wheretofromhere.asia Wellington, New Zealand +66 (0)9 5520 8432 pierre-louis@wheretofromhere.asia Bangkok, Thailand Charles Collingwood-Boots Steph Beath Pierre-Louis Abel
  32. 32. Thank You theofficespace.com.au
  • gastonsc

    Jul. 5, 2015

Our Insight series returns this month for Design Business, as a part of our month on design. At The Office Space we appreciate the true power of great design. No longer the preserve of the aesthetically sensitive clique, good design - from cafes and coffee cups, to websites and applications, homes and offices - has the ability to shape and drive business. Our Design Business talk is presented by: Design by Toko – Graphic and concept design Design by Toko is a graphic design studio creating thoughtful and contemporary design solutions in the varied domain of commerce and culture. From concept and design to realisation, the studio offers a full creative service within branding, digital, spatial and print design. Since it’s inception in 2001, Design by Toko has worked on a wide range of projects in equally as many industries. Collaborating with clients who seek distinctive and innovative design solutions through creative lateral thinking, quality design and execution. The Office Space worked with Toko in 2014/2015 on a rebrand to commemorate our 10 years in business and to signify new office locations. Courtesy of the Artist (COTA) – Jewellery design Courtesy of the Artist continues to be at the forefront of the collectable contemporary jewellery movement since launching in 2005. Established as Metalab, a hub to foster and showcase artists and makers of Sydney and surrounds, Courtesy of the Artist has grown to proudly represent over 60 Artists and is committed to fostering the design community through monthly events and solo exhibitions where emerging and established craftspeople have the opportunity to demonstrate their techniques and discuss their works. Excited by the opportunities found in new practices such as 3D scanning and rapid prototyping, the store succeeds in celebrating those who are pushing the boundaries of design. Wheretofromhere? - Human and Collaboration Design Wheretofromhere? design personal and collective journeys to help leaders deal with complexity from vision to execution. Collaboration Design is at the heart of everything they do. In a complex world, dependencies are critical. It’s why Wheretofromhere take a holistic approach to every issue and opportunity. What problem are we solving? In what broader context does it fit? Who should be involved and in what way? Where should we get inspiration from to create different perspectives? Wheretofromhere? brings people together in a way that enables them to explore every dimension of the question, have the conversations they need to have, before developing and owning the solution.

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