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Locallyswiss, spreading Swiss coolness with local eyes


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Locallyswiss, spreading Swiss coolness with local eyes

  1. 1. When people think about Switzerland, what do they have in mind?
  2. 2. for many: Switzerland is this stereotyped country
  3. 3. Is this one the real Switzerland?
  4. 4. No, it’s not. Switzerland has more to show.
  5. 5. People will never know about Swiss beauties (if nobody won’t tell them)
  6. 6. I know, it’s bad. Don’t cry Roger. We’ve got a solution...
  7. 8. Who knows Swiss things best?
  8. 9. people living in Swiss cities
  9. 10. What do people look for in a (Swiss) city?
  10. 11. <ul><li>People look for: </li></ul><ul><li>places where to eat/hang out </li></ul><ul><li>useful information </li></ul><ul><li>tips & suggestions </li></ul><ul><li>cultural events in town </li></ul>
  11. 12. Locallyswiss brings all this stuff together
  12. 13. <ul><li>reviews about restaurants & pubs </li></ul><ul><li>tips about life in the city </li></ul><ul><li>local events & interesting stories </li></ul><ul><li>service information </li></ul>
  13. 14. Targets New in town Local Residents Visiting people
  14. 15. How? Readers Regular editors Occasional contributors
  15. 16. Business model Local & online ads Sponsor & partnership Deal sites & affiliation links iPhone & iPad apps
  16. 17. <ul><li>Locallyswiss, spreading Swiss coolness with local eyes </li></ul>visit: