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Small marina service design
Noblessner 2013

WE MAKE THEM TALK ABOUT YOU
1. Customer profiling

thebrandmanual.com
Racer
thebrandmanual.com

Tourist

Local
2. Customer approach

thebrandmanual.com
Your point of view
thebrandmanual.com
slipway

marina

Your point of view
thebrandmanual.com

restaurant

concert
Sailor point of view
thebrandmanual.com
port

port

Sailor point of view
thebrandmanual.com

port

port

port
Sailor point of view
thebrandmanual.com
FL R 3s 2M
59º27.309 N
24º44.216 E

Mark your entry
thebrandmanual.com

FL G 3s 2M
59º27.343 N
24º44.115 E
Mark your entry
thebrandmanual.com
Mark your entry
thebrandmanual.com
Where should I dock?
thebrandmanual.com
Where should I dock?
thebrandmanual.com
Where should I dock?
thebrandmanual.com
Where should I dock?
thebrandmanual.com
thebrandmanual.com
First impression of a port
thebrandmanual.com
First impression of a port
thebrandmanual.com
thebrandmanual.com
thebrandmanual.com
thebrandmanual.com
Where’s the office?
thebrandmanual.com
Where’s the office?
thebrandmanual.com
Where’s the office?
thebrandmanual.com
Where’s the office?
thebrandmanual.com
3. Customer/sailor needs

thebrandmanual.com
RACE
FAME
PORT
CHAIN

PRE
INFO

thebrandmanual.com
PEOPLE

HYGIENE

RACE
FAME
PORT
CHAIN

PRE
INFO

thebrandmanual.com

WATER
FUEL
AC/DC
WC / SHOWER
SAFE
TY
THE
COST

PEOPLE

WIFI

HYGIENE

RACE
FAME
PORT
CHAIN

WATER
FUEL
AC/DC
WC / SHOWER

PRE
INFO

RESTO
SHOP

ATM

EA...
RACERS

LOCAL
LIFE
365

PORT
HISTORY NIGHT
LIGHT &
QUIET

NICE
ENVIRONMENT

SAFE
TY

THE
COST

PEOPLE

WIFI

HYGIENE

RACE...
RACERS

LOCAL
LIFE
365

PORT
HISTORY NIGHT
LIGHT &
QUIET

NICE
ENVIRONMENT

CITY /
VILLAGE
SIGHTS

SAFE
TY

NOT A
DESTINAT...
RACERS

PORT
HISTORY NIGHT
LIGHT &
QUIET

NICE
ENVIRONMENT
PEER
REFERENCE

LOCAL
LIFE
365

CITY /
VILLAGE
SIGHTS

SAFE
TY
...
4. Port service cloud

thebrandmanual.com
FRIENDLY

CLEAR

thebrandmanual.com

CLEAN
STAFF
PRESENT

PORT
CAPT
GATE
MARK

WAY
SHOWING

FRIENDLY

PORT
SIGN

CRANE &
STORAGE

CLEAR

CLEAN
RULES

FENCE

SECURITY...
SURPRISE

SAILING
KEEP
SCHOOL INFORMED

STAFF
PRESENT

CITY /
VILLAGE
GUIDE

PORT
CAPT
GATE
MARK

CITY /
VILLAGE
SIGHTS
TR...
SURPRISE

SAILING
KEEP
SCHOOL INFORMED

STAFF
PRESENT

CITY /
VILLAGE
GUIDE

PORT
CAPT

PEER
REFERENCE
GATE
MARK

CITY /
V...
SURPRISE

SAILING
KEEP
SCHOOL INFORMED

STAFF
PRESENT

CITY /
VILLAGE
GUIDE

PORT
CAPT

PEER
REFERENCE
GATE
MARK

CITY /
V...
Make them talk about you!

thebrandmanual.com
5. Service description

thebrandmanual.com
What firstcomers crave

thebrandmanual.com
No port is a single destination
thebrandmanual.com
thebrandmanual.com
thebrandmanual.com
thebrandmanual.com

slmarinas.ee
venenetti.fi
utilities
thebrandmanual.com
port captain
thebrandmanual.com
life
thebrandmanual.com
safety
thebrandmanual.com
safety
thebrandmanual.com
keep them informed, nicely
thebrandmanual.com
how not to
keep them informed
thebrandmanual.com
coolness
thebrandmanual.com
niceties
thebrandmanual.com
OLD TOWN
ART CENTRE

20 MIN

MUSEUM
MUSEUM

PORT

port is not the destination
thebrandmanual.com
winter storage
thebrandmanual.com
6. Model application

thebrandmanual.com
It’s universal, really

thebrandmanual.com
ENTERTA

INMENT

BUSINESS
SERVICES
ENTERTA

INMENT SANITARY

BUSIN
SERVI ESS
CES

OFFICE

WELC
OM
CATER E &
ING

DOCK
ING
...
thebrandmanual.com
La Coruña, Spain
thebrandmanual.com
Lorient, France
thebrandmanual.com
Sounds complicated?

thebrandmanual.com
SURPRISE

SAILING
KEEP
SCHOOL INFORMED

STAFF
PRESENT

CITY /
VILLAGE
GUIDE

PORT
CAPT

PEER
REFERENCE
GATE
MARK

CITY /
V...
KEEP
INFORMED

STAFF
PRESENT

CITY /
VILLAGE
GUIDE

PORT
CAPT

PEER
REFERENCE
GATE
MARK

WAY
SHOWING

CITY /
VILLAGE
SIGHT...
KEEP
INFORMED

GATE
MARK

WEB
PAGE

CITY /
VILLAGE
GUIDE

PORT
CAPT

PEER
REFERENCE

NAVI
BOOK

WAY
SHOWING

FRIENDLY

CLE...
PORT
CAPT

PEER
REFERENCE

FRIENDLY
GATE
MARK

NAVI
BOOK
WEB
PAGE

CLEAR

CLEAN

FORUM

MARINE
WEBS

RULES
SECURITY

Storm...
Thank you!

WE MAKE THEM TALK ABOUT YOU
Small Marina Service Design
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Small Marina Service Design

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A case study of marina service design – a better, more efficient business model through customer approach. Based on the Port Noblessner but universally applicable.
© Brand Manual, 2013

Published in: Business, Education
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Small Marina Service Design

  1. 1. Small marina service design Noblessner 2013 WE MAKE THEM TALK ABOUT YOU
  2. 2. 1. Customer profiling thebrandmanual.com
  3. 3. Racer thebrandmanual.com Tourist Local
  4. 4. 2. Customer approach thebrandmanual.com
  5. 5. Your point of view thebrandmanual.com
  6. 6. slipway marina Your point of view thebrandmanual.com restaurant concert
  7. 7. Sailor point of view thebrandmanual.com
  8. 8. port port Sailor point of view thebrandmanual.com port port port
  9. 9. Sailor point of view thebrandmanual.com
  10. 10. FL R 3s 2M 59º27.309 N 24º44.216 E Mark your entry thebrandmanual.com FL G 3s 2M 59º27.343 N 24º44.115 E
  11. 11. Mark your entry thebrandmanual.com
  12. 12. Mark your entry thebrandmanual.com
  13. 13. Where should I dock? thebrandmanual.com
  14. 14. Where should I dock? thebrandmanual.com
  15. 15. Where should I dock? thebrandmanual.com
  16. 16. Where should I dock? thebrandmanual.com
  17. 17. thebrandmanual.com
  18. 18. First impression of a port thebrandmanual.com
  19. 19. First impression of a port thebrandmanual.com
  20. 20. thebrandmanual.com
  21. 21. thebrandmanual.com
  22. 22. thebrandmanual.com
  23. 23. Where’s the office? thebrandmanual.com
  24. 24. Where’s the office? thebrandmanual.com
  25. 25. Where’s the office? thebrandmanual.com
  26. 26. Where’s the office? thebrandmanual.com
  27. 27. 3. Customer/sailor needs thebrandmanual.com
  28. 28. RACE FAME PORT CHAIN PRE INFO thebrandmanual.com
  29. 29. PEOPLE HYGIENE RACE FAME PORT CHAIN PRE INFO thebrandmanual.com WATER FUEL AC/DC WC / SHOWER
  30. 30. SAFE TY THE COST PEOPLE WIFI HYGIENE RACE FAME PORT CHAIN WATER FUEL AC/DC WC / SHOWER PRE INFO RESTO SHOP ATM EASY ENTRY WAVE BREAKERS thebrandmanual.com EXTRA SERVICES SAFETY TECH SUPPORT KIDS WINTER STORAGE
  31. 31. RACERS LOCAL LIFE 365 PORT HISTORY NIGHT LIGHT & QUIET NICE ENVIRONMENT SAFE TY THE COST PEOPLE WIFI HYGIENE RACE FAME PORT CHAIN WATER FUEL AC/DC WC / SHOWER PRE INFO RESTO SHOP ATM EASY ENTRY WAVE BREAKERS thebrandmanual.com EXTRA SERVICES SAFETY TECH SUPPORT KIDS WINTER STORAGE
  32. 32. RACERS LOCAL LIFE 365 PORT HISTORY NIGHT LIGHT & QUIET NICE ENVIRONMENT CITY / VILLAGE SIGHTS SAFE TY NOT A DESTINATION THE COST PEOPLE CLUB CONCERT SHOW WIFI HYGIENE RACE FAME PORT CHAIN WATER FUEL AC/DC WC / SHOWER PRE INFO RESTO SHOP ATM EASY ENTRY WAVE BREAKERS thebrandmanual.com EXTRA SERVICES SAFETY TECH SUPPORT KIDS WINTER STORAGE WHERE TO GO?
  33. 33. RACERS PORT HISTORY NIGHT LIGHT & QUIET NICE ENVIRONMENT PEER REFERENCE LOCAL LIFE 365 CITY / VILLAGE SIGHTS SAFE TY NOT A DESTINATION THE COST PEOPLE CLUB CONCERT SHOW WIFI HYGIENE RACE FAME PORT CHAIN WATER FUEL AC/DC WC / SHOWER PRE INFO RESTO SHOP ATM EASY ENTRY WAVE BREAKERS thebrandmanual.com EXTRA SERVICES SAFETY TECH SUPPORT KIDS WINTER STORAGE WHERE TO GO?
  34. 34. 4. Port service cloud thebrandmanual.com
  35. 35. FRIENDLY CLEAR thebrandmanual.com CLEAN
  36. 36. STAFF PRESENT PORT CAPT GATE MARK WAY SHOWING FRIENDLY PORT SIGN CRANE & STORAGE CLEAR CLEAN RULES FENCE SECURITY thebrandmanual.com
  37. 37. SURPRISE SAILING KEEP SCHOOL INFORMED STAFF PRESENT CITY / VILLAGE GUIDE PORT CAPT GATE MARK CITY / VILLAGE SIGHTS TRANSPORT BIKE RENTAL FRIENDLY WAY SHOWING BOAT YARD PORT SIGN CRANE & STORAGE CLEAR CLEAN LIGHTING FENCE RULES WINTER thebrandmanual.com NIGHT SECURITY STREET FURNI TURE
  38. 38. SURPRISE SAILING KEEP SCHOOL INFORMED STAFF PRESENT CITY / VILLAGE GUIDE PORT CAPT PEER REFERENCE GATE MARK CITY / VILLAGE SIGHTS TRANSPORT BIKE RENTAL FRIENDLY WAY SHOWING BOAT YARD PORT SIGN CRANE & STORAGE CLEAR CLEAN LIGHTING FENCE RULES WINTER thebrandmanual.com NIGHT SECURITY STREET FURNI TURE
  39. 39. SURPRISE SAILING KEEP SCHOOL INFORMED STAFF PRESENT CITY / VILLAGE GUIDE PORT CAPT PEER REFERENCE GATE MARK CITY / VILLAGE SIGHTS TRANSPORT BIKE RENTAL FRIENDLY WAY SHOWING BOAT YARD PORT SIGN NAVI BOOK WEB PAGE CRANE & STORAGE CLEAR FORUM LIGHTING MARINE WEBS FENCE RULES WINTER thebrandmanual.com CLEAN NIGHT SECURITY STREET FURNI TURE
  40. 40. Make them talk about you! thebrandmanual.com
  41. 41. 5. Service description thebrandmanual.com
  42. 42. What firstcomers crave thebrandmanual.com
  43. 43. No port is a single destination thebrandmanual.com
  44. 44. thebrandmanual.com
  45. 45. thebrandmanual.com
  46. 46. thebrandmanual.com slmarinas.ee venenetti.fi
  47. 47. utilities thebrandmanual.com
  48. 48. port captain thebrandmanual.com
  49. 49. life thebrandmanual.com
  50. 50. safety thebrandmanual.com
  51. 51. safety thebrandmanual.com
  52. 52. keep them informed, nicely thebrandmanual.com
  53. 53. how not to keep them informed thebrandmanual.com
  54. 54. coolness thebrandmanual.com
  55. 55. niceties thebrandmanual.com
  56. 56. OLD TOWN ART CENTRE 20 MIN MUSEUM MUSEUM PORT port is not the destination thebrandmanual.com
  57. 57. winter storage thebrandmanual.com
  58. 58. 6. Model application thebrandmanual.com
  59. 59. It’s universal, really thebrandmanual.com
  60. 60. ENTERTA INMENT BUSINESS SERVICES ENTERTA INMENT SANITARY BUSIN SERVI ESS CES OFFICE WELC OM CATER E & ING DOCK ING thebrandmanual.com WINTER STORAGE & BOAT YA RD SAILING SCHOOL
  61. 61. thebrandmanual.com
  62. 62. La Coruña, Spain thebrandmanual.com
  63. 63. Lorient, France thebrandmanual.com
  64. 64. Sounds complicated? thebrandmanual.com
  65. 65. SURPRISE SAILING KEEP SCHOOL INFORMED STAFF PRESENT CITY / VILLAGE GUIDE PORT CAPT PEER REFERENCE GATE MARK CITY / VILLAGE SIGHTS TRANSPORT BIKE RENTAL FRIENDLY WAY SHOWING BOAT YARD PORT SIGN NAVI BOOK WEB PAGE CRANE & STORAGE CLEAR FORUM LIGHTING MARINE WEBS 360˚ small port FENCE RULES WINTER thebrandmanual.com CLEAN NIGHT SECURITY STREET FURNI TURE
  66. 66. KEEP INFORMED STAFF PRESENT CITY / VILLAGE GUIDE PORT CAPT PEER REFERENCE GATE MARK WAY SHOWING CITY / VILLAGE SIGHTS BIKE RENTAL FRIENDLY PORT SIGN NAVI BOOK WEB PAGE CRANE & STORAGE CLEAR CLEAN FORUM MARINE WEBS LIGHTING FENCE RULES NIGHT Small port with limited services thebrandmanual.com SECURITY
  67. 67. KEEP INFORMED GATE MARK WEB PAGE CITY / VILLAGE GUIDE PORT CAPT PEER REFERENCE NAVI BOOK WAY SHOWING FRIENDLY CLEAR CLEAN FORUM MARINE WEBS LIGHTING RULES NIGHT Anchor next to a landmark thebrandmanual.com CITY / VILLAGE SIGHTS SECURITY
  68. 68. PORT CAPT PEER REFERENCE FRIENDLY GATE MARK NAVI BOOK WEB PAGE CLEAR CLEAN FORUM MARINE WEBS RULES SECURITY Storm shelter thebrandmanual.com
  69. 69. Thank you! WE MAKE THEM TALK ABOUT YOU

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