Persuasive Media Relations: The Key to Reaching All Your Publics

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Persuasive Media Relations: The Key to Reaching All Your Publics

  1. 1. Persuasive Media Relations: The Key to Reaching All Your Publics PRSA International Conference #PRSA09 @gojohnab Johna Burke, Senior Vice President BurrellesLuce
  2. 2. PR TIP
  3. 3. MEDIA LANDSCAPE
  4. 4. WHERE ARE YOUR AUDIENCES AND HOW ARE YOU ENGAGING THEM?
  5. 5. SOCIAL MEDIA IMPACT • Printed publications • Web content vs. premium web content • By-liners to bloggers • Convergence • Email communication • “Google” by subject research
  6. 6. NICHE MEDIA
  7. 7. BLOGS DELIVER VALUE
  8. 8. WHO SHOULD YOU FOLLOW FOR JOURNALIST INQUIRIES? • @helpareporter • @journalistics • @themediaisdying • #journchat • #mediarelations • #PR • #Pradvice • Your competitors • Reporters and bloggers
  9. 9. SEARCH AND MEDIA RELATIONS • Integration • Socialized Media • 1-3 • Spokesperson Training
  10. 10. USING TWITTER FOR MEDIA RELATIONS
  11. 11. MORE RESOURCES Learn more at burrellesluce.com/resources Effective Social Social Media Network and Micro- Provides Blog Management Opportunity
  12. 12. CONTACT INFORMATION: Johna Burke Senior Vice President BurrellesLuce jburke@burrellesluce.com 800-631-1160 x:2889 Twitter: gojohnab BLOG: www.burrellesluce.com/freshideas
  13. 13. Q&A TIME

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