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WHAT IS RETARGETING HOW RETARGETING WORKS WHY RETARGETING WORKS
Retargeting is !
! Gives you more
the process of … time to convert
showing ads to visitors
people who have ! Keeps your website
!
already visited top-of-mind
your website ! Very targeted
!
… so as to
get them to ! No opt-in
!
return & required
do business !
! Few competitors
with you ! ! Turn On/Off
!
#3 RULES… TO RETARGETING SUCCESS
!!
# 1 AUDIENCE !!
Create segmented audience lists based on behavior & interests
i.e. use your website’s different pages/sections to build different audiences.
!!
# 2 CREATIVE
Connect with each audience with specific messages that speaks to them
i.e. create ads that reflects who your audience is, as well as their needs.
!!
# 3 CONTEXT
Talk to each audience when & where they're most receptive
i.e. schedule and display your ads at specific times and in specific places.
AUDIENCE + CREATIVE + CONTEXT = SUCCESS !
#5 TIPS & TRICKS … TO HELP YOU GET YOU STARTED #7 ADVANCED TACTICS + MORE!
!
!
! Document Retargeting
! !Use More than One Retargeting Code on your website’s pages to allow
!
you build more targeted lists for ads (i.e. men’s shoes, women shoes etc.) !
! Facebook Retargeting
!
! Time-based Retargeting
!
! Create ‘Negative’ Audiences. Use existing success pages to restrict !
! Launch Retargeting
showing ads to people already customers. Or show them different ads! !
! Mobile Retargeting
! Start by using AdWords Remarketing. Use a ‘fresh’ campaign, keep
! ! Email Retargeting
!
image & text ads in separate Adgroups. DON’T add any keywords! ! Partner Retargeting
!
!
! Don’t Over-Saturate your Audiences. Use: Frequency capping, different PLUS other Retargeting Tactics @
versions and sizes of ads, + time scheduling to keep things fresh. HiddenAudience.com
!
!
! Track and Measure. Ensure you have conversion tracking in place to RETARGETING !
! AdRoll
measure both direct conversions (from clicks) but also indirect ‘view- PROVIDERS = !
! Retargeter
=
through’ conversions (from visitors returning to your site by own means) !
! AdWords + more
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