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‘WHAT IS RETARGETING HOW RETARGETING WORKS WHY RETARGETING WORKS Retargeting is ! ! Gives you more the process of … time to convert showing ads to visitors people who have ! Keeps your website ! already visited top-of-mind your website ! Very targeted ! … so as to get them to ! No opt-in ! return & required do business ! ! Few competitors with you ! ! Turn On/Off ! #3 RULES… TO RETARGETING SUCCESS !! # 1 AUDIENCE !! Create segmented audience lists based on behavior & interests i.e. use your website’s different pages/sections to build different audiences. !! # 2 CREATIVE Connect with each audience with specific messages that speaks to them i.e. create ads that reflects who your audience is, as well as their needs. !! # 3 CONTEXT Talk to each audience when & where theyre most receptive i.e. schedule and display your ads at specific times and in specific places. AUDIENCE + CREATIVE + CONTEXT = SUCCESS !#5 TIPS & TRICKS … TO HELP YOU GET YOU STARTED #7 ADVANCED TACTICS + MORE! ! ! ! Document Retargeting ! !Use More than One Retargeting Code on your website’s pages to allow ! you build more targeted lists for ads (i.e. men’s shoes, women shoes etc.) ! ! Facebook Retargeting ! ! Time-based Retargeting ! ! Create ‘Negative’ Audiences. Use existing success pages to restrict ! ! Launch Retargeting showing ads to people already customers. Or show them different ads! ! ! Mobile Retargeting ! Start by using AdWords Remarketing. Use a ‘fresh’ campaign, keep ! ! Email Retargeting ! image & text ads in separate Adgroups. DON’T add any keywords! ! Partner Retargeting ! ! ! Don’t Over-Saturate your Audiences. Use: Frequency capping, different PLUS other Retargeting Tactics @ versions and sizes of ads, + time scheduling to keep things fresh. HiddenAudience.com ! ! ! Track and Measure. Ensure you have conversion tracking in place to RETARGETING ! ! AdRoll measure both direct conversions (from clicks) but also indirect ‘view- PROVIDERS = ! ! Retargeter = through’ conversions (from visitors returning to your site by own means) ! ! AdWords + moreMORE? … BUY THE USE COUPON CODE “CHEAT SHEET” + SAVE $50