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Ask an Industry Leader - IHRSA30

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Extending Your Marketing Arm & Engaging Members through Social Media. A panel discussion moderated by Justin Tamsett with presenters Steve Groves, Karen Jashinsky & Christine Thalwitz. This presentation includes Christine Thalwitz's slides only.

Published in: Business, Technology
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Ask an Industry Leader - IHRSA30

  1. 1. Ask an Industry Leader<br />IHRSA30 Convention<br />Friday, March 18, 2011<br />Extending Your Marketing Arm & <br />Engaging Your Members through Social Media<br />Panel moderated by Justin Tamsett<br />With presenters Steve Groves, Karen Jashinsky & Christine Thalwitz<br />
  2. 2. About Christine Thalwitz<br />
  3. 3. ACAC’s primary social media platforms<br />
  4. 4. A few other tools and accessories!<br />Do you know ‘em all? Check Knowem.com<br />
  5. 5. ACAC’s SM Strategy & Guiding Principles:<br />Build a community • Low/no barrier to participation • Engage • Capture<br />
  6. 6. Key Performance Indicators<br />
  7. 7. External marketing<br />Click to play<br />
  8. 8. Online only commercial<br />Click to play<br />
  9. 9. Member Testimonials<br />
  10. 10. Teasers<br />
  11. 11. Retention<br />Retired<br />Old<br />Men<br />Exercising<br />Often<br />Meet<br />the “Romeos”<br />
  12. 12. Internal Promotions<br />
  13. 13. Promote SM within the business<br />Facebook: send a text to 32665 (FBOOK) with the words “like [username]”<br />Twitter: send a text to 40404 with the words “follow [@username]”<br />Try it! theGrapevine411<br />
  14. 14. Budget?<br />
  15. 15. Handling complaints<br />• Respond promptly<br />• Show you care<br />• Be appropriately transparent<br />• Propose a solution<br />• Offer thanks<br />• Share with your team<br />
  16. 16. Good news for Facebook pages!<br />
  17. 17. The Facebook Facelift Up Close<br />
  18. 18. QR codes in action<br />
  19. 19. QR code generators can be technical…<br />
  20. 20. …or very simple!<br />
  21. 21. Include simple how-to instructions<br />What’s your objective?<br />
  22. 22. Thank you.<br />Christine Thalwitz<br />christineot@acac.com<br />

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