TABLE OF CONTENTSEXECUTIVE SUMMARY                         4OVERVIEW                                  7Business Profile   ...
Collaboration & Trade Partners           19ANNEXES1.   Tourism in South Africa (Market research)                          ...
EXECUTIVE SUMMARYElevator PitchThe EXPEDITION Project is an innovative organisation that supports and initiates social,env...
The EXPEDITION Project has reinvented volunteer tourism by taking it on a road trip. This offersvolunteers access to a far...
ConclusionThis Investment Prospectus provides detailed information about The EXPEDITION Project as anenterprise, the conte...
OVERVIEWBusiness ProfileClosed Corporation DetailsGlobal Expedition Association T/A The EXPEDITION ProjectRegistration Num...
off at our identified projects for longer periods of intensive and hands-on assistance and support.* Social, conservation ...
EXPEDITION Project’s activities and benefit from reduced accommodation rates through its networkof hospitality partners.CS...
Situation AnalysisSWOT AnalysisThe EXPEDITION Project’s greatest strengths are its unique offerings and its strong network...
projects may need more practical support (e.g. business mentorship and training) or may faceunforeseen obstacles that jeop...
   Media       Retail       Hospitality       Food & beverageRefer to Annex 7 for a complete list of partners, sponsor...
Marketing Mix AnalysisProductCurrently, The EXPEDITION Project’s offering is focused on offering relevant services to corp...
PlaceVolunteer TourismThe EXPEDITION Project’s routes have been designed to offer flexibility to volunteers, with pick-upa...
FINANCIAL DATAFinancial Overview 2011 – 2013                                                      Financial Overview 2011-...
Canon CG-800 Charger Adapter             Unit          1          R750.00       R750.00            Manfrotto 501HDV + 546G...
Gear                         R 5 000.00                                 The BEACH Festival              R 50 000.00 The EV...
INVESTMENT OPPORTUNITIESSponsorshipNaming SponsorWith or without other presenting cash co-sponsors.                       ...
Equity SharesAn opportunity is available to invest in The EXPEDITION Project in return for equity shares.During the early ...
Annex 1: Tourism in South AfricaARRIVALSThe latest available data from Statistics South Africa is for January to July 2012...
Annex 2: Tourism Niche Markets in South AfricaWhat are tourism niche markets?Niche markets are core groups of people withi...
Annex 3: Volunteer TourismMonthly Average Search of Volunteer Programs in Countries Around the World                      ...
Annex 4: Research Findings on Backpacking in South AfricaWhy Backpacking?According to recent research conducted by the WYS...
Below 20                                                                 21-30                                            ...
Cleaning                 Heritage & Cultural       (such as SASTS)          Domestic and foreignSecurity                 P...
Annex 5: Government’s Ten Year Innovation PlanThis part of the report presents the main ideas of the Ten-Year Innovation P...
Annex 6: The EXPEDITION Project’s Media ChannelsSocial Media PlatformsFacebook Page:         www.facebook.com/theexpeditio...
Live Streams / WebcastsUStream:              www.ustream.tv/user/expedition365Google+ Hangouts:     http://bit.ly/vhXdRxIm...
www.firestarter.co.zawww.jamfactory.co.zaWebsite AddressesThe EXPEDITION Project:        www.theEXPEDITIONproject.com     ...
Annex 7: The EXPEDITION Project’s Partners, Sponsors & AffiliatesCorporateTomTom                                       www...
Firestarter Media                                        www.firestarter.co.zaJam Factory Advertising                     ...
Town                   Establishment                  Town                Establishment    Empangeni               Canefie...
Town                  Establishment                  Town                Establishment      Marken              Bateleur S...
Town                Establishment                  Town                Establishment        Swellendam             African...
Gordons Bay       Miguels Alforno     Port Alfred          Sawatdee  Graskop        Graskop Pancakes     Pringle Bay    Ho...
Annex 8: Curriculum Vitae – Roger Wynne-Dyke  Date of Birth:                   11 December 1979  Nationality:             ...
2004     Sailing Instructor             UKSA                        RYA                         Isle of Wight, England2004...
The EXPEDITION Project Prospectus 2013
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The EXPEDITION Project Prospectus 2013

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The EXPEDITION Project is an innovative organisation that supports and initiates social, environmental and tourism projects, while also facilitating and overseeing Corporate Social Investment (CSI) initiatives on behalf of corporate organisations. This mission is executed via annual overland expeditions, which are made sustainable through sponsorships, volunteer tourism and independent media productions. Target demographics include corporate organisations, international special interest travellers, community projects and local small businesses. The first 60-day expedition of the year will depart from Cape Town on 1 March 2013.

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The EXPEDITION Project Prospectus 2013

  1. 1. TABLE OF CONTENTSEXECUTIVE SUMMARY 4OVERVIEW 7Business Profile 7 Closed Corporation Details 7 Mission Statement 7 Unique Selling Proposition 8 Business History 8 Product Description 8Situation Analysis 10 SWOT Analysis 10 Industry & Competitor Overview 10 Target Markets 11 Collborators 11Marketing Mix Analysis 13 Products 13 Price 13 Promotion 13 Place 14FINANCIAL DATA 15Financial Overview 2011 – 2013 15Filming Salaries, Fees & Equipment 15Projected Income & Expenses 2013 16Projected Income & Expenses 2011 – 2014 17INVESTMENT OPPORTUNITIES 18Sponsorship 18 Naming Sponsor 18 Shared Sponsorship 18Equity Shares 19
  2. 2. Collaboration & Trade Partners 19ANNEXES1. Tourism in South Africa (Market research) 202. Tourism Niche Markets in South Africa (Market research) 213. Volunteer Tourism (Market research) 224. Research Findings on Backpacking in South Africa (Market research) 235. Government’s Ten Year Innovation Plan (Market research) 266. The EXPEDITION Project’s Media Channels 277. The EXPEDITION Project’s Partners, Sponsors & Affiliates 308. Curriculum Vitae – Roger Wynne-Dyke 36 3
  3. 3. EXECUTIVE SUMMARYElevator PitchThe EXPEDITION Project is an innovative organisation that supports and initiates social,environmental and tourism projects, while also facilitating and overseeing Corporate SocialInvestment (CSI) initiatives on behalf of corporate organisations. This mission is executed via annualoverland expeditions, which are made sustainable through sponsorships, volunteer tourism andindependent media productions. Target demographics include corporate organisations, internationalspecial interest travellers, community projects and local small businesses. The first 60-day expeditionof the year will depart from Cape Town on 1 March 2013.The ProblemsCSI facilitators generally rely on theoretical assessments of community projects and remotemanagement of initiatives. This is problematic for the following reasons:  Without hands-on assessment, a project’s true needs may not be identified and critical factors may go unnoticed.  The selection criteria – which are intended to safeguard all parties – may inadvertently exclude worthy projects.  The lack of direct follow-up leaves much room for misunderstanding and mismanagement.  Community projects are seldom helped practically and often lack the skill to track progress or overcome unforeseen obstacles.  Projects in remote areas are often excluded due to their isolation and lack of access to technology.Volunteer tourism is a rapidly growing but flawed niche market. It is characterised by efforts tointegrate volunteers into community projects. Unfortunately, they are often set up unsustainablyand with little long term benefit to the community in question. Despite best intentions, such projectsmay even hinder growth through false promises and erratic manpower and resource assistance. Inthe worst cases, volunteer tourism operations are simply whitewashed with political correctness inorder to benefit only a small minority instead of deserving beneficiaries.The SolutionsThe EXPEDITION Project aims to bridge the gaps in CSI facilitation – not remotely or theoretically,but practically and directly. Careful, first-hand evaluation and monitoring mean that both corporateinvestors and community projects have someone looking out for them. It also means that idealbenefactor/beneficiary matches are made. In the process, a vast supportive network is created and alarge body of up-to-date data is gathered from which trends can be extrapolated. Its directinvolvement and hands-on approach ensure that it achieves the maximum benefits for all parties. 4
  4. 4. The EXPEDITION Project has reinvented volunteer tourism by taking it on a road trip. This offersvolunteers access to a far greater scope of projects and a large variety of cultures and landscapes. Itcontributes to the sustainability of the organisation through the funds it generates, but it alsocontributes valuable skills to the team. Volunteers are directly involved in project assessments andpractical project support. Additionally, they assist with expedition research, which is a significantaspect of the organisation’s work. They also assist with the creation and publication of mediamaterial that gives all stakeholders excellent exposure and networking opportunities.The Objectives 1. Combat Unemployment & Urbanisation Through our research in 2012 it is clear that migration to the larger centres is a focus for the youth and unemployed. TEP encourages sustainable development in the smaller towns and areas to avoid overpopulation of the cities. Business ideas in small towns to benefit the communities themselves. 2. Replicate Successes Develop templates that can replicate successes elsewhere. Through the network we create we can communicate and open up the channels for towns and entrepreneurs and projects to communicate and collaborate. 3. Encourage Sustainable Charity New age charities need revenue streams to remain sustainable rather than reliance on sponsorships and donations. The ideas are theirs – The EXPEDITION Project helps them to make the right connections. 4. Boost Destination Marketing for South Africa Showcase what SA has to offer and spread the success stories. 5. Successful Volunteer Tourism Give the traveller a rounded experience that they will want to repeat and spread the word. 6. Expand the Reach of CSI Initiatives The EXPEDITION Project connects people, projects and organisations from coast to coast and expands horizons. 7. Give CSI more value for money 8. Create & Share Information Resources www.theexpeditionproject.com will become an online resource of information about South Africa in a format similar to Wikipedia. 9. Media Exposure Spread the stories via all media including television (documentaries and reality shows) and print media (photographic journals and story books). 5
  5. 5. ConclusionThis Investment Prospectus provides detailed information about The EXPEDITION Project as anenterprise, the context it operates in, its markets and partners. It also contains comprehensivefinancial data (historical and projected) and presents a variety of investment opportunities.Other supporting documentation (2012 Annual Report, detailed CVs and itineraries, etc.) is availableon request. A customised sponsor proposal suited to your organisation’s unique needs andobjectives can also be drafted. Should you require any other information, please do not hesitate tocontact us. We look forward to having you on our team.Roger Wynne-DykeFounder & CEO 6
  6. 6. OVERVIEWBusiness ProfileClosed Corporation DetailsGlobal Expedition Association T/A The EXPEDITION ProjectRegistration Number: 2007/030758/23Founding Year: 2011Founder & CEO: Roger Wynne-Dyke (For a detailed CV, please see Annex 8)Mission StatementThe EXPEDITION Project facilitates sustainable social and environmental change. This is achievedthrough annual overland expeditions that take the form of volunteer tourism, during whichassessment and research is done. Challenges, opportunities and needs are identified in order topromote successes and connect community projects with organisations that can provide theresources and skills that they need. In the process, a network that links community projects to oneanother is also created. This, together with annual follow-up assessments, creates a system ofaccountability and a platform for sustained growth.Unique Selling PropositionSponsors & CollaboratorsThe EXPEDITION Project is an innovative social investment mediator that allows businesses toidentify and contribute to social and environmental projects in a highly targeted way. Its annualexpeditions and continuous assessment enable accurate reporting, thus providing security for boththe corporate investors and their beneficiaries. Its geographical scope creates an extensive databaseof projects*, communities and businesses that can be matched to a corporate investor’s CSIobjectives. Its research and surveys yield valuable data that can be analysed for a wide range ofstudies. The organisation’s emphasis on partnership and collaboration creates varied, flexible andaccessible sponsorship opportunities. The EXPEDITION Project achieves all this in a self-sustainingway and generates quality media exposure for all stakeholders in the process.Volunteers, Career Break Travellers & ResearchersThe EXPEDITION Project offers people a panoramic experience of South Africa while giving themopportunities to meaningfully contribute to worthy social and environmental projects. Its overlandexpeditions cover large areas of the country, giving volunteers a chance to encounter diversecultures and landscapes. Its network of tourism partners also provides a wide range of qualityaccommodation – ranging from guest lodges to community home-stays. The geographical scope andextended duration of the expeditions also make for flexible touring options, allowing volunteers tojoin for anything from a few days to two months. By 2014/2015 volunteers and staff will be dropped 7
  7. 7. off at our identified projects for longer periods of intensive and hands-on assistance and support.* Social, conservation and tourism projectsBeneficiariesThe EXPEDITION Project connects social, conservation and tourism projects with organisations thatare willing and able to supply the resources they need – from business support to everydaynecessities. Careful evaluation determines the high priority needs and these are matched with themost suitable sponsors in The EXPEDITION Project’s network. Each project also becomes part of thatnetwork, creating a supportive and dynamic community. This is achieved via digital media (websiteforum, social media platforms) and communication channels (mobile and radio). Unlike otherintermediaries, The EXPEDITION Project keeps in close and regular contact with projects. This helpsthe sponsors and beneficiaries to track progress and continue building on their achievements.Business HistoryThe EXPEDITION Project was conceptualised and launched by Roger Wynne-Dyke in 2011. Followingalmost a year of preparation, the first annual overland expedition began in Stellenbosch, WesternCape on 1 January 2012. This Foundation Year was marked with unexpected successes andunforeseen challenges, but the team achieved its goal: to gain an accurate, first-hand understandingof the potential and the obstacles through fieldwork and experience. Amongst other things, TheEXPEDITION Project grew its network of hospitality partners from 177 to 270, identified 69 projectsin need of support, noted potential for the 8 new high-impact projects and the expansion of 27others, visited 192 towns, interviewed 1940 people and captured 9381 photographs and 162 hoursof video footage. From September 2012, the team evaluated the insights gained and the lessonslearnt in order to plan the operations and logistics of the 2013 expedition. Please refer to the 2012Annual Report for more in-depth information.Stats source: http://www.theexpeditionproject.com/Info-Pages/expedition-stats.htmlProduct DescriptionVolunteer TourismThe EXPEDITION Project 2013 consists of two 60-day overland journeys in South Africa. Volunteersmay join the expedition at a cost of ZAR 350 a day, which covers accommodation, at least onerestaurant meal daily and entrance fees for selected reserves and attractions. Pick-up and drop-offpoints in main centres make it possible for volunteers to participate for shorter periods of time.Volunteers are required to assist with research, surveys and media creation (filming, photography orwriting). This material will serve to record The EXPEDITION Project’s activities and will be publicisedvia its media channels in order to provide brand exposure to its sponsors. A self-drive option is alsoavailable, which allows volunteers to use their own vehicles but still be involved with The 8
  8. 8. EXPEDITION Project’s activities and benefit from reduced accommodation rates through its networkof hospitality partners.CSI FacilitationThe EXPEDITION Project identifies and evaluates social and environmental projects across SouthAfrica to determine their needs. Its aim is to provide reliable assessments and an accountabilityframework so that these projects may be connected to the best possible corporate social investmentprogrammes and sponsors. In this way, it serves the communities as well as the businesses that areproviding resources and assistance.ResearchThe EXPEDITION Project conducts surveys and research activities on behalf of sponsors, based ontheir unique requirements. This enables sponsors to gain reliable information from a vastgeographical area without having to sacrifice their own time, staff and other costly resources. In theprocess, these sponsors also indirectly benefit the nearby community projects that can be visited enroute. General research reports are also compiled and made available to the public. 9
  9. 9. Situation AnalysisSWOT AnalysisThe EXPEDITION Project’s greatest strengths are its unique offerings and its strong network ofcollaborators (Annex 7). Its direct objectives (e.g. sustainable responses to climate change andpoverty) are in alignment with government goals – refer to the Department of Science andTechnology’s “Ten Year Innovation Plan” (Annex 5). The founder’s industry and general businessexperience, combined with the information gathered during the 2012 expedition have also given it astrong competitive advantage.High expenses are one of The EXPEDITION Project’s greatest weaknesses. However, this is largelyovercome through the extensive support network, which keeps food and accommodation costsminimal, if incurred at all. It can be further overcome through several operation sponsors: petrolcompanies or ideally new age fuel suppliers, communications service providers, insurancecompanies, vehicle manufacturers etc. Another major challenge is acquiring such funding andsponsorships. Potential threats to The EXPEDITION Project include petrol price increases,unfavourable exchange rates and sponsor withdrawal.The EXPEDITION Project is distinctively positioned to exploit opportunities for growth andexpansion. Not only can multiple annual expeditions be run within South Africa as the organisationgrows, but its systems and approach can be replicated internationally. Furthermore, revenuegenerating products and services will be extended to include branded merchandise and broadcastmedia content.Industry & Competitor OverviewThe EXPEDITION Project straddles the volunteer tourism and CSI mediation industries.Volunteer tourism is characterised by efforts to integrate volunteers into community projects.Unfortunately, they are often set up unsustainably and with little long term benefit to thecommunity in question. Despite best intentions, such projects may even hinder growth through falsepromises and erratic manpower and resource assistance. In the worst cases, volunteer tourismoperations are simply whitewashed with political correctness in order to benefit only a smallminority instead of deserving beneficiaries.Tourism contributes 8% to South Africa’s GDP, making it a valuable commodity. The EXPEDITIONProject believes it can become even more valuable through responsible tourism combined with ecoand volunteer tourism options. Sustainability and innovation are critical factors to ensuring that thisform of collaboration and networking benefits all concerned.The CSI mediation and/or management industry acts as an intermediary between businesses andcommunity projects. Although they provide a valuable and much needed service, there is littlehands-on work and direct contact. This means that critical factors may go unnoticed. For example, 10
  10. 10. projects may need more practical support (e.g. business mentorship and training) or may faceunforeseen obstacles that jeopardise the success of the CSI initiative. Unfortunately the threat ofcorruption and exploitation is also a factor that necessitates careful, first-hand evaluation andmonitoring. Both corporate investors and community projects need someone to look out for them.The EXPEDITION Project aims to bridge that gap – not remotely or theoretically, but practically anddirectly.Relevant industry data can be found in Annexes 1 to 4.Target MarketsThe EXPEDITION Project’s target customers are people who are looking to combine travel withmeaningful volunteering in South Africa. This includes those taking a gap year or a career break(sabbatical), graduates, conservation and environmental professionals seeking researchopportunities and media professionals wanting to participate in a project with an open canvas ofphotography, filming and journalism opportunities. Please refer to Annexes 2, 3 and 4 for moredetailed market research data.The compelling reasons for target customers to accept The EXPEDITION Project’s include:  Wide scope  Variety  Low cost  Safety  Comfort  Off the beaten track  Sustainable, responsible tourism  Direct participationCollaboratorsPartnership and collaboration are fundamental values for The EXPEDITION Project. It is thissupportive network that makes its mission attainable. Key partners include individuals andorganisations in the following sectors:  Corporate  Non-profit  Non-governmental  Government  Education  Travel & tourism 11
  11. 11.  Media  Retail  Hospitality  Food & beverageRefer to Annex 7 for a complete list of partners, sponsors & affiliates. 12
  12. 12. Marketing Mix AnalysisProductCurrently, The EXPEDITION Project’s offering is focused on offering relevant services to corporateorganisations, travellers and community projects. As it grows, additional product lines (e.g. brandedmerchandise) will be developed and launched. In 2013, strong emphasis will be placed on thedevelopment of high quality media materials (photography, video and writing) for promotional useand the development of retail products.PriceVolunteer TourismThe EXPEDITION Project’s aim is to make volunteer tourism accessible. Thanks to the support of itshospitality partners, it is able to offer very competitive rates without compromising on comfort orsafety. Travelling in off-peak seasons also helps to offset costs while further benefitingaccommodation partners by supporting year round tourism. Since volunteers can choose theduration of their journey, the daily rate also accommodates various travel budgets.CSI FacilitationCareful evaluation of the resource needs of community projects enables The EXPEDITION Project tocreate a wide variety of social investment opportunities for businesses. This means that not even thesmallest business is excluded from making a meaningful contribution, whether with finances,physical goods or practical support.PromotionThe EXPEDITION Project employs the following promotional channels:  Digital media  Broadcast media  Print advertising  Public relations  Industry associations  Branded giftsThese are used to promote the organisation to potential sponsors, prospective volunteers, corporateorganisations seeking beneficiaries for CSI initiatives, as well as beneficiaries themselves.Collectively, they also make up a powerful platform for giving sponsors and partners high qualitybrand exposure. Please refer to Annex 6 for a full list of all media channels. 13
  13. 13. PlaceVolunteer TourismThe EXPEDITION Project’s routes have been designed to offer flexibility to volunteers, with pick-upand drop-off points in main centres.CSI FacilitationThe EXPEDITION Project’s nationwide scope means that organisations can hand pick beneficiariesbased on their exact target demographics. Since it emphasises the inclusion of remote towns andvillages, it gives businesses access to communities they may never have reached otherwise. This alsoensures that not even far flung communities are left out. 14
  14. 14. FINANCIAL DATAFinancial Overview 2011 – 2013 Financial Overview 2011-2013 2012 (Year one 2014 (Year in operation: 2013 (Year two in three in Jan-Sept 2012 operation: Jan- operation: Category Category Expense 2011 (Start up) actual + Sept- Dec 2013 Jan-Dec Dec 2012 forecast) 2014 forecast) forecast) Legal Accountant & Consultancy R 1 393.45 R 2 786.89 Insurance R 7 242.80 R 14 485.60 Bank Account R 4 165.12 R 4 165.12 R 8 330.25 Marketing Website & Online Marketing R 71 942.95 R 71 942.95 Transport Vehicle Purchase/Upgrade R 65 000.00 R 130 000.00 Travel Expenses R 10 270.05 R 20 540.10 Vehicle Maintenance R 7 591.16 R 12 645.74 R 25 291.48 Tolls, License etc R 1 670.50 R 1 022.30 R 2 044.60 Operations Petrol R 11 911.04 R 32 459.01 R 64 918.02 Clothing/Uniform R 1 308.25 R 60 006.00 Food R 3 565.81 R 31 566.57 R 63 133.15 Accomm. Site R 255.00 R 955.42 R 3 821.69 Project Excursions, Activities R 3 690.87 R 7 381.73 *Filming Salaries/Fees R 4 569.12 R571 859.01 Volunteer/Intern Stipends R 96 000.00 Rental & Storage R 3 733.00 R 10 560.00 Training R 661.45 R 1 322.89 Equipment Project Equipment R 5 619.11 R 788.22 R 12 814.67 Lap Top & Accessories R 4 104.96 R 2 968.42 R 14 146.76 *Film Equip, Camera & Access. R 6 000.00 R101 135.00 Medical & First Aid R 1 008.25 R 2 677.71 R 7 371.92 Communication Phone/Mobile R 557.00 R 7 116.35 R 14 232.70 Internet R 3 889.00 R 6 025.04 R 12 050.07 Admin Print & Stationary R 4 663.62 R 2 956.52 R 5 913.03 Other/Sundries/Interest R 419.98 R 2 000.00 R 4 000.00 Personal Living Expenses/Allowance R 3 671.00 R 4 609.51 R 18 438.05 Total R 201 075.75 R 139 783.67 R 1 188 520.57 Total Excl Filming R 515 526.56Filming Salaries, Fees & Equipment *Filming Salaries/Fees & Film Equip, Camera & Access. Description Unit Quant Unit Price Cost Type Camera Operator / Director / Editor Months 12 R30 000.00 R360 000.00 Production Management Months 12 R6 500.00 R78 000.00 Canon XA 10 HD Pro Camcorder Unit 1 R17 995.00 R17 995.00 Canon BP-819 Lithium-Ion Battery Unit 2 R1 095.00 R2 190.00 15
  15. 15. Canon CG-800 Charger Adapter Unit 1 R750.00 R750.00 Manfrotto 501HDV + 546GBK Tripod Kit Unit 1 R7 780.00 R7 780.00 The Lexar 128GB SDXC Memory Card Unit 2 R3 000.00 R6 000.00 Manfrotto ML360H Hybrid Midi 36 LED Light Unit 2 R1 395.00 R2 790.00 Rode NTG-2 Condenser Long Shotgun Microphone Unit 1 R2 895.00 R2 895.00 Rode PG2 Pistol Grip Shock Mount Unit 1 R895.00 R895.00 Rode WS6 Deluxe Windshield Unit 1 R565.00 R565.00 Sennheiser EW112-p G3 Wireless Portable Microphone Unit 2 R7 995.00 R15 990.00 Sony MDR-7506 Professional Headphones Unit 1 R755.00 R755.00 Pelican 1510 Carry On Case Unit 1 R3 295.00 R3 295.00 Macbook Pro 15-inch Quad-Core i7 2.6Ghz (MC976) Unit 1 R29 999.00 R29 999.00 Apple Magic Mouse Unit 1 R899.00 R899.00 Thule 15-inch MacBook Pro Rubberised Bag Unit 1 R999.00 R999.00 LaCie 2.5-inch Rugged USB3/FW800: 1TB Unit 2 R2 499.00 R4 998.00 DVD’s (x2 stacks) Unit 2 R180.00 R360.00 Courier Weeks 12 R165.00 R1 980.00 Audio Final Mix and Transfer to DVCPRO50 Weeks 12 R8 200.00 R98 400.00 Sundries Amount 3 R1 000.00 R3 000.00 Contribution to operating costs Petrol 1 R32 459.01 R32 459.01Equipment Total R101 135.00Production Total R 571 859.01Sub Total R672 994.01VAT 14% R94 219.16Total R767 213.17Projected Income & Expenses – 2013 Category Sponsor Product/Service Annual Income Annual Expenses Difference Film R 10 000.00 The MEDIA Project Photography R 5 000.00 Articles R 2 000.00 The RETAIL Project Photo Journal R 5 000.00 Story Book 16
  16. 16. Gear R 5 000.00 The BEACH Festival R 50 000.00 The EVENTS Project Other/New The CAREER Project Volunteers/Interns R 126 000.00 The TOURISM Project Partner Advertising R 50 000.00 The BUSINESS Project Sponsorships R 100 000.00 (CSI) SMS Campaign R 2 000.00 Other Donations R 5 000.00 Total R 360 000.00 R 515 526.56 R -155 526.56Projected Income & Expenses – 2011 to 2014 Expenses Income Difference 2011 2012 2013 2014 2011 R 201 075.75 R 200 000.00 R -1 075.75 2012 R 139 783.67 R 65 000.00 R -74 783.67 2013 R 515 526.56 R 360 000.00 R -155 526.56 2014 R 1 344 526.57 R 2 195 978.20 R 851 451.63 Total R 2 200 912.55 R 200 000.00 R 65 000.00 R 360 000.00 R 2 195 978.20 R 620 065.65 17
  17. 17. INVESTMENT OPPORTUNITIESSponsorshipNaming SponsorWith or without other presenting cash co-sponsors. The [NAMING SPONSOR] EXPEDITION ProjectTotal Sponsorship amount for sole presenting rights sponsor (2013): R 1 188 520.57Primary sponsor to be given 70% of all branding.Remaining 30% shared amongst product and media sponsors.No sponsors considered as competing brands will be approached for sponsorship.Shared SponsorshipWith a number of presenting cash co-sponsors. The EXPEDITION Project presented by [PARTNER A] and [PARTNER B]Presenting Sponsor Partner A: Individual project elementsPresenting Sponsor Partner B: Individual project elementsNaming Rights sponsor to be given 50% of all branding.Presenting sponsor to be given % of all branding depending on their individual contribution.Remaining % shared amongst Product and Media Sponsors.No sponsors considered as competing brands will be approached for any other sponsorship. 18
  18. 18. Equity SharesAn opportunity is available to invest in The EXPEDITION Project in return for equity shares.During the early development of the business, further investment will only benefit the bottom lineand annual turnover therefore benefiting all shareholders involved.An investment of R 10 000 would yield a return of 125% within 3 years, plus The EXPEDITION Projectmerchandise and trip participation options. An investment of R 100 000 would secure 5% of thecompany’s shares to a maximum of 45% (R 900 000).The terms of the shareholding/investment agreement will be open for discussion.Investment will have to be bought in full for reciprocal shares to be issued.Collaboration & Trade PartnershipThe EXPEDITION Project provides the following promotional benefits to all collaborators and tradepartners:  Advertising on a dedicated page on our website, integrating relevant media such as video tours, photographs and listed community projects.  Exposure in annual documentaries, photographic journals, story books, articles and online advertising.  Inclusion in The EXPEDITION Project’s network, which provides support and opportunities to connect and interact with other members.Additional brand assets that can be employed for sponsor promotion:  Vehicles  Clothing  Publications (e.g. photographic journals & notebooks)  Printed material (e.g. posters)  Print and digital media (i.e. photographs & video)Additionally, please refer to Annex 4 for a complete list of all The EXPEDITION Project’s mediachannels.Detailed information about the various packages available to collaborators and partners is availableon request. 19
  19. 19. Annex 1: Tourism in South AfricaARRIVALSThe latest available data from Statistics South Africa is for January to July 2012: Change over same period last Current period yearUK 247 046 4.7%Germany 133 757 12.4%USA 190 355 15.2%India 62 011 17.9%China 72 348 65.6%Overseas Arrivals (excl sameday visitors) 1 370 133 16.4%African Arrivals 3 824 534 8.5%Total Foreign Arrivals 5 209 618 10.5%HOTEL STATSThe latest available data from STR Global is for January to October 2012: Revenue Per Average Room Average Room RateCurrent period Available Room Occupancy (ARO) (ARR) (RevPAR)All Hotels in SA 59.1% R 875.13 R 517.18All 5-star hotels in SA 57.1% R 1 549.57 R 884.53All 4-star hotels in SA 58.9% R 844.55 R 497.85All 3-star hotels in SA 59.3% R 708.70 R 420.08Source: http://www.tourismtattler.co.za/satsa-market-intelligence-report-2/ 20
  20. 20. Annex 2: Tourism Niche Markets in South AfricaWhat are tourism niche markets?Niche markets are core groups of people within a larger target audience who have similaroccupational and/ or lifestyle characteristics towards which a tourist product may be targeted. Nichemarkets may also be explained as the existence of consumer groups with identifiable tastes andlife-styles, for instance, bird watchers, backpackers, culture enthusiasts, or stargazers. Niche tourismis also sometimes referred to as special interest tourism.The value of niches to the tourism sectorNiche markets are important to tourism as they encourage the diversification of offerings, andassist in growing tourist numbers. These niche markets are also easy to communicate with due totheir particular interests and consumer behaviour.South African niche tourism can contribute towards the tourism sector’s objectives of increasingtourists’ length of stay, spend, geographical distribution, volumes, reducing seasonality anddriving transformation in the sector. It also has the ability to make a significant contribution toASGISA through employment creation and poverty alleviation.High growth tourism niche markets in South AfricaAlthough many products targeting niche markets in South Africa already exist, little substantiveresearch has been conducted to estimate the size of the various niches from a supply or demandperspective. Backpacking appears to be one of the larger and more organised niches in South Africa.One indicator of its level of organisation is the existence of a membership-based sector organisationcalled Backpacking South Africa (www.backpackingsouthafrica.co.za). Another significant niche withsimilar organisational character is Birding, which is represented by BirdLife South Africa(www.birdlife.org.za), BirdLife Travel (birding travel agency) and over four formal and operationalbirding routes in the country. These are driven by services of over 300 BirdLife South Africa- trainedlocal bird guides.Source: Department of Trade & Industry(http://www.backpackingsouthafrica.com/downloads/PDF_Backpacking_publication.pdf) 21
  21. 21. Annex 3: Volunteer TourismMonthly Average Search of Volunteer Programs in Countries Around the World Rank Country Searches 1. India 16,800 2. South Africa 12,310Based on our insider industry knowledge, we assumed that most people want to volunteer inunderdeveloped nations for a few reasons. First, Third World countries seem like the place wherevolunteers can have the most impact. Second, volunteers from industrialized, Western countries canget away from the hectic, technology-driven lifestyle back home. Search Population Below Country Rank Poverty Level 1. India 32.7% 2. South Africa 13.8%South Africa, Kenya, Ghana, and Tanzania are the most popularly searched countries for volunteeropportunities in Africa. South Africa, the second most popularly searched country globally, boasts anespecially diverse culture (11 official languages) and the largest economy in Africa. Almost anywhereyou go in Africa, you are sure to find an important volunteer project to contribute to, from HIV/AIDSeducation to wildlife and environmental conservation.Nearly 1.1 million volunteers served with an organization located overseas in 2007. (PDX Survey).A large number of people who volunteer abroad have also volunteered in their home country (60%),with another 33% interested in volunteering who haven’t yet found the right opportunity.(Volunteer Travel Insights).Source: http://www.gooverseas.com/volunteer-abroad-report 22
  22. 22. Annex 4: Research Findings on Backpacking in South AfricaWhy Backpacking?According to recent research conducted by the WYSE Travel Confederation (an organisation of morethan 550 members representing a global community of youth travel, student travel, culturalexchange and international education specialists), backpacking and youth travel is the fastestgrowing tourist segment representing over 20% of all international visitors and generating about109 Billion US Dollars annually (Richards, 2007). As a result of the growing significance of thismarket, the United Nations World Tourism Organisation (UNWTO) and WYSE Travel Confederationhave entered into a partnership (Cooper, 2007)4. The aim of the partnership is to promote theindustry by encouraging governments to actively support and develop youth tourism products andservices.Backpackers DefinedThere is much debate on the definition of backpackers. Tourism Research Australia defines abackpacker as “a visitor who stayed at least one night in backpacker/hostel accommodation duringtravel in Australia”. Backpackers tend to travel alone or with a companion. A number of qualitiesdistinguish Backpackers from other travellers. For instance, they have a desire to experience places,are cost conscious, tend to travel independently, prefer budget accommodation, place emphasis onmeeting other travellers, have independently organised and flexible travel schedules, travel for alonger period, and are keen on informal and participatory holiday activities.Indeed research into the international youth and student travel market indicates that the mainmotivation of travel tends to be to explore other cultures (83%), followed by excitement (74%) andincreasing knowledge (69%) – demonstrating the desire to encounter ‘different’ people and places.Other motivations include the desire to acquire new language skills, to study or work abroad andtravel for volunteering purposes (Richards, 2007).Who are backpackers?Backpackers are generally young professionals and students with a high education level aged below26 years (although there are also increasing numbers of backpackers between 26 and 35 years, aswell as older backpackers known as ‘grey gappers’). 23
  23. 23. Below 20 21-30 35+ 50+Source: ECI Africa, Backpacker Tourism Sector Study: Primary Research Report 2006.Major Backpacker Activities Visiting Natural Sites Historical Sites Hiking Game Viewing & Safari Cultural Villages Township Tours Museums Wine Tours Mountain Biking NightclubbingSource: ECI Africa, Backpacker Tourism Sector Study: Primary Research Report, 2006.Where do they come from?More than half of the international backpackers to South Africa hail from source countries inWestern Europe. Australasia and North America are also important source regions.Backpacking Services Value ChainSuppliers Producers Intermediaries ConsumersMarketing services Food & Beverages, Tour operators (e.g. Backpacking touristse.g. Coast to Coast, Restaurants, Fast volunteers) such as volunteer andBSA, etc Food, shopping and education travellers, Travel agents (e.g. STA gray gappers and retail.Insurance Travel) students Crafts, Museums, Incoming operators 24
  24. 24. Cleaning Heritage & Cultural (such as SASTS) Domestic and foreignSecurity Products, such as Ground handling agents Storytelling,Design traditional healing and Tour BrokersConstruction bone throwing. WholesalersFinancial services Accommodation such Consolidators as hostels, lodges, bedFurniture and fittings and breakfastsAccreditation and Transport provider,Grading services e.g. such as Baz Bus,FTTSA and TGCSA Greyhound, car rental companies Entertainment and nightclubbing Specialised activities such as whale watching, mountain biking, township tours etc.Source: Department of Trade & Industry(http://www.backpackingsouthafrica.com/downloads/PDF_Backpacking_publication.pdf) 25
  25. 25. Annex 5: Government’s Ten Year Innovation PlanThis part of the report presents the main ideas of the Ten-Year Innovation Plan as presented by theDepartment of Science & Technology.The Ten Year Innovation Plan proposes a vision for South Africa between 2008 and 2018 in relationwith the “grand challenges” that are described below.  Be one of the top three emerging economies in the global pharmaceutical industry, based on a expansive innovation system using the nation’s indigenous knowledge and rich biodiversity;  Deploying satellites that provide a range of scientific, security and specialised services for the government, the public and the private sector;  A diversified, supply secured sustainable energy sector;  Achieving a 25 percent share of the global hydrogen and fuel cell catalysts market with novel platinum group metal (PGM) catalysts;  Being a world leader in climate science and the response to climate change;  Having met the 2014 Millennium Development Goals to halve poverty.Source: http://www.esastap.org.za/download/sa_ri_capacity.pdf 26
  26. 26. Annex 6: The EXPEDITION Project’s Media ChannelsSocial Media PlatformsFacebook Page: www.facebook.com/theexpeditionprojectFacebook Group: http://www.facebook.com/groups/theexpeditionproject/Int. Network: www.facebook.com/groups/281644188525423/Twitter: www.twitter.com/expedition365Linked In: za.linkedin.com/in/rogerwynnedykeTumblr: theexpeditionproject.tumblr.comMy Space: www.myspace.com/theEXPEDITIONprojectDelicious: www.delicious.com/theEXPEDITIONprojectDiigo: www.diigo.com/profile/expedition365Friend Feed: friendfeed.com/theexpeditionprojectGoogle+: https://plus.google.com/110297789966875087191/Foursquare: https://foursquare.com/expedition365 https://foursquare.com/rogerwynnedykeXING: https://www.xing.com/companies/theexpeditionprojectReddit: http://www.reddit.com/theEXPEDITIONproject/StumbleUpon: http://www.stumbleupon.com/RogerWynneDyke/Delicious: http://www.delicious.com/theEXPEDITIONproject/Newsvine: http://www.newsvine.com/theexpeditionprojectMashable: http://mashable.com/follow/people/theexpeditionproject/BizCommunity: http://www.bizcommunity.com/Profile/RogerWynne-DykeExternal BlogsPosterous: theexpeditionproject.posterous.comBlogspot: expeditionproject.blogspot.comTypepad: theexpeditionproject.typepad.comWord Press: theexpeditionproject.wordpress.comNewsvine: www.newsvine.com/theexpeditionprojectDigg: digg.com/theEXPEDITIONprojectMashable: mashable.com/follow/people/theexpeditionprojectLive Journal: http://expeditionteam.livejournal.com http://expedition365.livejournal.comWorld Nomads: http://journals.worldnomads.com/theexpeditionprojectGoogle: groups.google.com/group/theEXPEDITIONprojectNing: http://motivatecapetown.ning.com/group/the-expedition-projectPaper.li: http://paper.li/expedition365/1321360151Video PlatformsYouTube: www.youtube.com/theEXPEDITIONprojectVodpod: vodpod.com/theexpeditionprojectVimeo: www.vimeo.com/theexpeditionprojectSoundtracksMinus : minus.com/theexpeditionprojectSoundcloud: https://soundcloud.com/theexpeditionproject 27
  27. 27. Live Streams / WebcastsUStream: www.ustream.tv/user/expedition365Google+ Hangouts: http://bit.ly/vhXdRxImage GalleriesFlickr: www.flickr.com/theEXPEDITIONprojectSquidoo: www.squidoo.com/lensmasters/theEXPEDITIONprojectTwitPic: http://twitpic.com/photos/expedition365Pinterest: http://pinterest.com/expedition365/Information ResourcesSlideShare: http://www.slideshare.net/theEXPEDITIONprojectHulkshare: http://hulkshare.com/expeditionSource: http://www.theexpeditionproject.com/Contact-Pages/contact-us.htmlAdvertising LinksSA Venues: http://www.sa-venues.com/events/gardenroute/knysna-beach-festival/ http://www.sa-venues.com/events/gardenroute/sedgefield-beach-festival/ShowMe: http://showme.co.za/cape-town/tourism/tourist-attractions/offroad-trails/the-expedition-project-3/ http://showme.co.za/cape-town/news/national-news/the-expedition-project-cape-town http://showme.co.za/stellenbosch/tourism/the-expedition-project-2/Simply Links: http://www.simplylinks.co.za/listing11999_beachfestival.htmWhat’sUpJozi: http://www.whatsupjozi.com/2011/jozi-blog/the-expedition-project/CapeTown: http://www.whatsupcapetown.com/2011/cape-town-blog/new-year-in-cape-town-2/ http://www.whatsupcapetown.com/2011/cape-town-blog/the-expedition-project/GOOverseas: http://www.go-volunteerabroad.com/expedition-project-reviewsSA Tourism: http://www.southafrica.net/sat/content/en/za/product- detail?oid=434684&sn=Detail&pid=1&The-Expedition--ProjectMuch Better Adventures: http://www.muchbetteradventures.com/news/view/381/the-expedition-projectVolunteer Global: http://volunteerglobal.com/profile/expedition-project http://volunteerglobal.com/blog/volunteering-abroad-south-africaFairtrade Label SA: http://fairtradelabel.org.za/event/the-expedition-project.30.htmlEndangered Wildlife Trust: http://endangeredwildlifetrust.wordpress.com/2012/05/08/the-expedition-projects-meets-roadkill/Greater Good SA : http://greatergoodsa.co.za/posts/view/3587/Motivate Cape Town : http://www.motivatecapetown.com/group/the-expedition-projectOpen Africa : http://www.openafrica.org/page/The-Expedition-ProjectViva Eco Africa : http://www.vivaecoafrica.com/Business/2092/The-EXPEDITION-Project.aspxWinelands : http://www.winelands.co.za/news/wine-farms-news/item/1372-backed-by- place-in-the-sun-expedition-project-halfwayJam Factory : http://www.jamfactory.co.za/home/257-the-expedition-project-jams-blog-entryGreen Maven : http://www.greenmaven.com/directory/the-expedition-project/Cape Wine Academy : http://www.capewineacademy.co.za/place-in-the-sun-wine-brand-sponsors-road-trip.htmSource: http://www.theexpeditionproject.com/Info-Pages/associations-a-links.htmlVisual Media Agencies 28
  28. 28. www.firestarter.co.zawww.jamfactory.co.zaWebsite AddressesThe EXPEDITION Project: www.theEXPEDITIONproject.com www.theEXPEDITION.co.za www.theEXPEDITIONproject.co.zaEVENTS / The BEACH Festival: www.beachfestival.co.zaPrint PublicationsBolanderThe TatlerMogol PosPick n Pay Fresh Living 29
  29. 29. Annex 7: The EXPEDITION Project’s Partners, Sponsors & AffiliatesCorporateTomTom www.tomtom.comQuiksilver www.quiksilver.co.zaPam Golding Properties www.pamgolding.comNon-Profit OrganisationsMarine Stewardship Council (MSC) www.msc.orgSA National Biodiversity Institute (SANBI) www.sanbi.orgSave our Seas www.saveourseas.comFairtrade South Africa www.fairtrade.org.zaGreater Good www.ggsa.co.zaShark Conservancy www.sharkconservancy.orgSustainable Seas Trust www.sst.org.zaNon-Government OrganisationsMotivate Cape Town www.motivatecapetown.ning.comETC-Africa www.etc-africa.comCape Nature www.capenature.co.zaOpen Africa www.openafrica.orgGovernment - National, Provincial, District, Municipal and LocalSmall Enterprise Development Agency (SEDA) www.seda.org.zaCity of Cape Town www.capetown.gov.zaClimate Smart Cape Town www.climatesmartcapetown.co.zaWest Coast District Municipality www.westcoastdm.co.zaEden District Municipality www.edendm.co.zaKlein Karoo and Garden Route www.edendm.co.zaEducational Institutions & AffiliatesAqua D’UCT (University of Cape Town) www.aquaduct.org.zaGreen Campus Initiative (UCT) www.uct.ac.zaTravel & TourismLimpopo Tourism & Parks www.golimpopo.comNorthern Cape Tourism www.northerncape.org.zaWest Coast Tourism www.capewestcoast.orgWhat’s Up Cape Town www.whatsupcapetown.comWhat’s Up Jozi www.whatsupjozi.comMedia 30
  30. 30. Firestarter Media www.firestarter.co.zaJam Factory Advertising www.jamfactory.co.zaRetail & MerchandiseIntelligent Marketing/I Am Green www.imgreen.co.zaTomTom www.tomtom.comQuiksilver www.quiksilver.co.zaSource: http://www.theexpeditionproject.com/Info-Pages/sponsors.htmlAccommodation Town Establishment Town Establishment Addo Hopefield Country House Bonnievale Bonnievale River Lodge Addo Woodall Country House Bot River Barton Vineyards and Villas Agatha Forest Reserve Kings Walden Garden Manor Britannia Bay Dolphin B&B Albertinia Albertinia Hotel Bray Bray Guest House Alldays Makoppas Nest Bredasdorp Wheatlands Alldays Mogalakwena River Lodge Calitsdorp Welgevonden Amakhala Reserve Woodbury Lodge Calvinia Calvinia Guest House Amanzimtoti Beethoven Lodge Cape Agulhas Agulhas Country Lodge Amanzimtoti The View Boutique Hotel Cape St Francis Lygnefjord House Askham Landa Koppieskraal Inkbospan Cape St Francis Cape St Francis Resort Askham Loch Maree Cape Town Cape Grace Askham Askam Post Office Ceres The Village Guest House Askham Molopo Lodge Chintsa Crawford Beach Lodge Augrabies Dundi Lodge Citrusdal Perfect Hideaways Aurora Hillarys Guest House Colchestor Addo Gateway Lodge Badplaas Forever Resorts Badplaas Cradock Tuis Huise Ballito Coco-De-Mer De Kelders Whalesong B&B Baltimore Shelanti Game Ranch De Rust Die Gat Barberton Royal Sheba Guesthouse De Rust Olivers Rest Barrydale Watercourt Lodge Doringbaai Thornbay Accommodation Bathurst Pig & Whistle Inn Doringbaai Capricorn B&B Beauty Opikopi Game Ranch Doringbaai Die Anker Guest House Bethlehem Martelles B&B Durban Sicas Guest House Bela Bela Quilt @ Home Durban The Docklands Bergville Montusi Mountain Lodge Durban North Annies B&B Dwarkersbos Holiday Resort Bergville Drakensberg Retreat Dwarskersbos and Camp Site Bettys Bay La Cachette East London Quarry Lake Inn Bettys Bay Aandkoor Elands Bay Draaihoek Lodge Bettys Bay Bucaco Sud Elands Bay Elands Bay Hotel Bizana Makwande Guest House Elands Bay Elands Bay Guest House Blyde River Blue Cottages Elgin Tri Active 31
  31. 31. Town Establishment Town Establishment Empangeni Canefields Hotel Kakamas Panorama B&B Escourt Sewula Gorge Lodge Kakamas Vergelegen Guest House Eshowe Birds of Paradise Kamieskroon Kuiervreugde Guest House Franschoek Centre Ville Guest House Kamieskroon Kamieskroon Hotel Franschoek Shushan Kenton on Sea Intaka Lodge Garies Sophia Guest House Kimberely Gumtree Lodge Golela Shayamoya Game Lodge King Williams Town Twins Guesthouse Gordons Bay Berg en Zee Guesthouse Klaserie Ridgeway Bushcamp Oasis Country Lodge (same Gordons Bay Celtic Manor Klawer owners as Sea Breeze Strandfrontein) Gordons Bay 18 on Kloof Klawer Klawer Hotel Grahamstown A Stones Throw Kleinmond The Grail Centre Grahamstown Bartholomews Loft Kleinzee Die Houthoop Graskop Westlodge Bed & Breakfast Klipfontein Agama Tented Camp Graskop Graskop Log Cabins Kaapmuiden Boondocks Mountain Lodge Griqua Town Koekais Guest Farm Knysna Bamboo, the Guest House Haakdoring Legend Golf & Safari Resort Koedoeskop Thulani Eco Lodge Harrismith De Oude Huize Koekenaap Nama Karoo B&B Hazyview Tanamera Komagaas Naries Namaqua Retreat Heidelberg Skeiding Guest Farm Komatipoort Bucklers Africa Hermanus Hermanus Lodge on the Green Komatipoort Trees Too Guest Lodge Hermanus Skulphoek Guest House Komga Red Valley B&B Hermanus Hermanus Beachvilla Kosi Bay Kosi Moon B+B Hermanus Selkirk Guest House Kosi Bay Kosi Bay Cabanas Hibberdene Khaya La Manzi Lodge Kosi Bay Amangwane Camp Himeville Karmichael Farm Ladismith Albert Manor Hluhluwe Umkhumbi Lodge Lamberts Bay Lamberts Bay Hotel Hluhluwe Wildebees Eco Lodge Langebaan Makarios B&B Hluhluwe Bushwillow Leipoldville Donkieskraal Hoedspruit Muraleng Lodge Lephalale Sandpatrys Hondeklipbaai Skulpieskraal Tented Lodge Lidgetton Pleasant Places Hondeklipbaai The Palace Flophouse Loerie Loerie Ruskamp Hotazel Kalahari Cottage Louis Trichardt Madi a Thavha Houw Hoek Village Wildekrans Country House Louis Trichardt Mashovhela Lodge Houw Hoek Village Houw Hoek Inn Lusikisiki Sips B&B Humansdorp Humansdorp Boutique Hotel Lusikisiki Mbotyi River LodgeHowick (30kms from) Inversanda Accommodation Lutzville The Golden Grape B&B Howick Stocklands Farm Mabula Reserve Sable Lodge Illovu Gwahumbe Game and Spa Madikwe Thakadu River Camp Jbay Supertubes Collection Mafikeng Ditlha Guest House Joubertina Kouga Wilderness Mapungubwe/Musina Mopane Bush Lodge Jozini Jozini River Lodge Margate Beachcomber Bay B&B Jozini Jozini Tiger Lodge Margate The Albatros Guest House 32
  32. 32. Town Establishment Town Establishment Marken Bateleur Safari Camp Prince Albert Onse Rus Matjiesfontein Lord Milner Prince Albert Karoo View Cottages McCarthys Rest Spingbokpan Pringle Bay Moonstruck on Pringle Bay McCarthys Rest Kalahari Rangers Lodge Pringle Bay 3 Flavours Guest House McGregor Temenos Retreat Pringle Bay Partridge Place Mkuze Ghost Mountain Inn Qora Mouth Kobb Inn Modimolle Die Ou Kuier Stoep Ramsgate Bellevue Guest Lodge Modimolle Vilagama Richards Bay Bay View Lodge Mogwase Selous Bush Camp Richards Bay Umhambi Lodge Mokopane The Rustic House Riversdale Heritage House Les Hauts de Montagu Guest Montagu Robertson Olive Garden Lodge TIERHOEK ORGANIC FARM and Mookgopong Thula Meetse Lodge Robertson TIERHOEK COTTAGES Mtubatuba Wendys Country Lodge Rustenburg Orion Safari Lodge Naboomspruit Mount Amanzi Sabie Lone CreekNoordoewer, Namibia Norotshama River Resort Saldanha Bay Strandloper Guesthouse Northam Claypot Guest House Salt Rock Nalsons View Okiep Okiep Country Hotel Schoemanshoek Oue Werf Country House Oudtshoorn Buffelsvlei Game Lodge Scottburgh Ediston Inn Oyster Bay Oyster Bay Lodge Scottburgh Ambercrest Bed & Breakfast Oyster Bay Oyster Bay Beach Lodge Sedgefield Afrovibe Backpackers Park Rynie Ellingham Resorts, Rocky Bay Senekal Hendersons Country Lodge Paarl (Klapmuts) Mitres Edge Smithfield Pula House Patensie Ripple Hill Southbroom Coral Tree Colony Paternoster Farr Out Southbroom Ivory Beach Lodge Pella Klien Pella Springbok Elkoweru Guest House Phalabowra Loerie Lodge Springbok Kleinplasie Piet Retief Welgekozen Country Lodge Springfontein Springfontein House Piet Retief Dusk to Dawn St Francis Bay Sandals Guest House Pilanesberg Ivory Tree Game Lodge St Helena Bay Groenveld Backpackers Shelley Point Hotel, Spa and Pilgrims Rest Forever Resorts Mount Sheba St Helena Bay Country Club Plettenberg Bay Aquavit Guest House St Lucia Avalone Guest House Plettenberg Bay Fynbos Ridge St Lucia Sesands B&B Plettenberg Bay Grand Africa St Lucia African Ambience Pofadder Pofadder Hotel Stanford Blue Gum Country Estate Pongola White Elephant Lodge Stanger Princes Grant Hotel Pongola Amakhosi Safari Lodge Steinkopf Kookfontein Rondawels Port Alfred Royal Guest House Stellenbosch Devon Valley Hotel Port Alfred Riders Rest Strandfontein Van Eeden Accommodation Port Edward Aloe Inn Guest House Strandfontein Sea Breeze B&B Port Elizabeth Thnuzi Bush Lodge Struisbaai Mermaid Guest House Port Shepstone Thandulula Luxury Safari Tents Swartwater ZaZoe Lodge Port St Johns Kingfisher Cottages Swellendam A Grace Walk 33
  33. 33. Town Establishment Town Establishment Swellendam African Shades Vanrhynsdorp Talk of the Town B&B Swellendam Jan Harmsgat Country House Vanzylsrus Leeupan Guest Farm Thabazimbi Deo Valente Vanzylsrus Vanzylsrus Hotel Thabazimbi The Place Velddrif Africa Sunrise The Crags Redford Inn Victoria West Die Oude Pastorie Timbavati Tanda Tula Villiersdorp Vredelust B&B Tom Burke Kokomori Birders Lodge Vioolsdrif Aquacade Camp Tsitsikamma Tsitsikamma Lodge Visgat Mama Tau Tzaneen Tzaneen Country Lodge Vredenburg Scorpio Guest House Uitenhage Hexagon Vredenburg Southern Anchorage Umhlanga Teremok Marine Vryburg Villa Lin Zane Umngazi Umgazi River Bungalows Weenen Zingela Safaris Umkomaas At The Robertsons B&B White River Pelenechi Manor Umkomass Umkomaas Guest House Wilderness The Dune Umtentweni Umdlalo Lodge Wilderness Moontide Uniondale Williamsburg Farm Wolesley White Bridge Upington Schroderhuis Zeerust Villa Rosa Upington Bains House Zeerust Mweba Cabins Uvongo H2O B&B Zululand Rhino Reserve Rhino River Lodge Vaalwater Ama AmanziFood Town Establishment Town Establishment Albertinia Albertinia Hotel Howick The Corner Post Amanzimtoti Giorgios @ The View Humansdorp Le Chameleon Askham Diamond T Coffee Shop Kareedouw Die Plaaswerf Askham Molopo Kalahari Lodge Klawer Klawer Hotel Ballito Crawdaddys Kleinmond Pinotage Bela Bela Tecoma Spur Bela Bela Ladismith Andris Restaurant Bela Bela Peet se Padstal Lephalale Keg and Kudu Bray Riverside Restaurant Modimolle Wimpy Modimolle Bredasdorp Julians Montagu Route 62 Farm Stall Britannia Bay The Swiss Bistro and Deli Northam Grob Lodge Calitzdorp The Red Coffee Pot Oudtshoorn Becelo Cape St Francis Joe Fish Paarl Glen Carlou De Kelders Thyme at Rosemary Patensie Padlangs De Rust Herrie Se Plek Paternoster Voorstrandt Doringbaai Cabin Restaurant Plettenberg Bay Off The Hoek Durban Wodka @ The Docklands Plettenberg Bay The Table East London Grazia Fine Food Plettenberg Bay The Med Elands Bay Elands Bay Hotel Port Alfred Guidos 34
  34. 34. Gordons Bay Miguels Alforno Port Alfred Sawatdee Graskop Graskop Pancakes Pringle Bay Hook, Line and Sinker Graskop Caninmambo Ramsgate The Waffle House Hermanus Burgundy Riversdale De Doornkraal Hermanus Bietangs Cave Scottburgh Nellos Hoedspruit Cala la pasta Sedgefield PiliPili Beach BarHondeklipbaai Die Rooi Spinnekop Southbroom Trattoria La Terrazza Town Establishment Town EstablishmentSouthbroom Local Coffee Shop Umtentweni Jaxx Spingbok Titbits Restaurant Umtentweni Zizis @ Umdlalo Lodge Springbok Grasdak Steak Ranch Uniondale Uniondale Lodge Struisbaai The Michale Collins Velddrif Doekies Struisbaai Pizzeria Velddrif Vaatjie Swartwater Aquanoir Bush Pub Villiersdorp Kelkiewyn Restaurant Oewerbos Camp andSwellendam Matssens Vioolsdrif Restaurant Thabazimbi Spur Thabazimbi Vredenburg Weskus Mall - SpurTsitsikamma Tsitiskamma Lodge White River Jatinga Country Lodge Umhlanga Angelos Trattoria Wolseley Winterberg Inn Umkomaas Sabastians 35
  35. 35. Annex 8: Curriculum Vitae – Roger Wynne-Dyke Date of Birth: 11 December 1979 Nationality: South African Identity: 7912115073081 Marital Status: Single Dependents: None Contact Email: info@theexpeditionproject.com Contact Telephone: +27 731878070 Contact Address: PO BOX 325, De Doorns, Western Cape, 6875Employment HistoryDuration Title Facility Company Location1998 Night Manager Hobnobs Bar & Restaurant Hobnobs Bar & Restaurant Cape Town, South Africa1998 Barman & Pizzeria Supervisor Long Barn Tavern Long Barn Tavern Knysna, South Africa1999 General Assistant Oak Bank Hotel Oak Bank Hotel Grasmere, England1999 Sales and Customer Service Film Four Cable and Wireless London, England2000 Porto Vecchio, Corsica, Watersports Instructor Hotel Ziglione Mark Warner Holidays France2000 Waiter Hotel Schwiezerhof Mark Warner Holidays St Anton, Austra2001 Waiter Hotel Le Val DSaire Mark Warner Holidays Val DSaire, France2001 Watersports Instructor Hotel Palm Beach Mark Warner Holidays Turgutries, Turkey2001 - 2002 Shuttle Driver Various Hotels Whistler Lodging Company Whistler, BC, Canada2002 Waiter Slug and Lettuce Wimbledon Slug and Lettuce London, England2002 Waterski Instructor Hotel Terra Mare Sunsail Lixouri, Kephalonia, Greece2002 - 2003 Sailing Instructor Coral Reef Hotel Hightide Watersports Barbados2003 Ferry Driver West Coast Hotels Hightide Watersports Barbados2003 - 2004 Captain Why Not Sailing Charters Why Not Sailing Charters Barbados2004 Head Waterski Instructor Hotel Paleros Mark Warner Holidays Paleros, Greece2004 - 2005 Beach Manager Hotel Abu Soma Intercontinental Hotels Safaga, Egypt2005 Watersports Manager The Beach Hotel Jetwing Hotels Negombo, Sri Lanka2005 - 2006 Operations Manager The Beach Hotel Jetwing Hotels Negombo, Sri Lanka2007 Project Assistant Various Breathing Space England2007 - 2008 Activities Manager Esporta Chiswich Esporta London, England2008 - 2011 Founder/Co-Director EDGE of AFRICA EDGE of AFRICA Knysna, South Africa2011 -Present Founder The Expedition Project The Expedition Project Cape Town, South AfricaEducationDate Qualification Facility Company Location Matriculant with University1993 Exemption Pinelands High School Cape Town, South Africa1998 First Aid Red Cross Cape Town, South Africa Cape Town Traffic Cape Town Traffic1998 Drivers Licence Code 8 Department Department Cape Town, South Africa1998 Screenwriter Certificate Daniel Derkson Daniel Derkson Cape Town, South Africa1998 Video Take Off Operator Cape Town, South Africa2000 Ski Boat Drivers Licence Thorpe Park BWSF Virginia Water, England Certificate of Interantional2000 Boat Competancy Thorpe Park BWSF Virginia Water, England2002 UK Drivers Licence DVLA, Wimbledon DVLA London, England 36
  36. 36. 2004 Sailing Instructor UKSA RYA Isle of Wight, England2004 Safety Boat Advanced UKSA RYA Isle of Wight, England2004 Waterski Instructor Thorpe Park BWSF Virginia Water, England2004 First Aid Advanced UKSA RYA Isle of Wight, England2005 Senior Instructor RYA Centre Egypt RYA Safaga, Egypt Ofsted License(Working with2007 Chiswick Esporta Ofsted, UK London, England children under 8)2009 Professional Drivers Permit Knysna Traffic Department Traffic Department Knysna, South AfricaAwardsDate Recognition Representing Organisation / Body Location Western Province Junior1992 Cricket Private WPCU Western Cape, South Africa1992 Head Boy Pinelands Central Primary Pinelands Central Primary Cape Town, South Africa1997 Business Economics Award Pinelands High School Pinelands High School Cape Town, South Africa World Travel Awards2008 Nomination EDGE of AFRICA World Travel Awards International World Travel Awards2009 Nomination EDGE of AFRICA World Travel Awards International2009 Welcome Awards Finalist EDGE of AFRICA South African Tourism South Africa World Travel Awards2010 Nomination EDGE of AFRICA World Travel Awards International Welcome Awards Overall2010 Category Winner EDGE of AFRICA South African Tourism South Africa2011 Greenline Television Feature EDGE of AFRICA SABC South Africa 37

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