Internet Marketing for High Tech

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Internet-active devices consume most of the ICs manufactured today, but most of the companies in the semiconductor ecosystem have websites that are little better than "yellow page" ads.

Spending a large sum money on a website redesign only produces a really nice yellow pages ad, unless you integrate business intelligence into the process.

Social Business isn't simply "tweeting" - it means communications plus business intelligence.

Published in: Technology, Business
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Internet Marketing for High Tech

  1. 1. Most websites are little more than yellow page ads? • Do potential customers visit your site? • Do they discover solutions? • Do you know their product interest? • Can your sales team contact them? • Do they stay re-visit your site? • Are you on the same channel? – facebook, youtube, mobile, etc.7/18/2012 SWB 1
  2. 2. Goals Leverage the Internet to… • Increase sales • Establish brand • Connect with customers & partners • Optimize marketing spend7/18/12 SWB 2
  3. 3. SEO Google is the new Yellow Pages • 61% of global Internet users research online before buying – anything. • Optimize your site for search • Extend your presence across multiple channels – e.g. social, webinars, email7/18/12 SWB 4
  4. 4. Path toSuccess • Get Found • Create Interest • Educate • Create Leads • Create Sales Opportunities 7/18/12 SWB 5
  5. 5. KeywordAnalysis 60% of all clicks go to top 3 links* *MarketingSherp 2/07 top page2 pageN KeyWord7/18/12 SWB 6
  6. 6. Buy the toplinks paidSearch Engine Marketing• SEM complements SEO• You need both organic7/18/12 SWB 7
  7. 7. Landing PageOptimization • Tailored Content • Visual communication • Useful navigation • Testing • SEO – make search spiders happy 7/18/12 SWB 8
  8. 8. BusinessIntelligence KPI = actionable informationYou can’t manage ifyou don’t measure7/18/12 SWB 9
  9. 9. Real TimeAnalytics7/18/12 SWB 10
  10. 10. Services • website design • search engine marketing • press releases • email marketing • business intelligence • social business • advertising7/18/12 SWB 11
  11. 11. Resources Sam W. Beal Ph.D. EE – 5 years web B2C & B2B founder & consultant – 25 years as semiconductor professional Network – Programming, Graphics, Technical writing, Blogging, Newsletters, Email marketing7/18/12 SWB 12

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