AXEPRE AND POST - SAMPLING SURVEY    College Campus Survey Program – July/October 2011
Survey Synopsis               The Axe Survey program was conducted in late July 2011 (Pre-Sampling) and in October 2011 (P...
BOSTON UNIVERSITY
BOSTON UNIVERSITY
BROOKLYN COLLEGE
BROOKLYN COLLEGE
CALIFORNIA STATE UNIVERSITY - LA
CALIFORNIA STATE UNIVERSITY - LA
CLEVELAND STATE UNIVERSITY
CLEVELAND STATE UNIVERSITY
CU BOULDER
CU BOULDER
DELGADO COMMUNITY COLLEGE
DELGADO COMMUNITY COLLEGE
DEPAUL UNIVERSITY
DEPAUL UNIVERSITY
DREXEL UNIVERSITY
DREXEL UNIVERSITY
EMORY UNIVERSITY
EMORY UNIVERSITY
FLORIDA ATLANTIC UNIVERSITY
FLORIDA ATLANTIC UNIVERSITY
FLORIDA INTERNATIONAL UNIVERSITY
FLORIDA INTERNATIONAL UNIVERSITY
GEORGE MASON UNIVERSITY
GEORGE MASON UNIVERSITY
GEORGIA TECH
GEORGIA TECH
GROSSMONT COLLEGE
GROSSMONT COLLEGE
HUNTER COLLEGE
HUNTER COLLEGE
ILLINOIS INSTITUTE OF TECHNOLOGY
ILLINOIS INSTITUTE OF TECHNOLOGY
IUPUI
IUPUI
NOVA SOUTHEASTERN UNIVERSITY
NOVA SOUTHEASTERN UNIVERSITY
OHIO STATE UNIVERSITY
OHIO STATE UNIVERSITY
RED ROCKS COMMUNITY COLLEGE
RED ROCKS COMMUNITY COLLEGE
RIVERSIDE COMMUNITY COLLEGE
RIVERSIDE COMMUNITY COLLEGE
SAN JOSE STATE UNIVERSITY
SAN JOSE STATE UNIVERSITY
TEMPLE UNIVERSITY
TEMPLE UNIVERSITY
UNIVERSITY OF AKRON
UNIVERSITY OF AKRON
UNIVERSITY OF ALABAMA - BIRMINGHAM
UNIVERSITY OF ALABAMA - BIRMINGHAM
UNIVERSITY OF CENTRAL FLORIDA
UNIVERSITY OF CENTRAL FLORIDA
UCF STADIUM
UCF STADIUM
UNIVERSITY OF CENTRAL OKLAHOMA
UNIVERSITY OF CENTRAL OKLAHOMA
UNIVERSITY OF CHICAGO
UNIVERSITY OF CHICAGO
UNIVERSITY OF HOUSTON
UNIVERSITY OF HOUSTON
UNIVERSITY OF MARYLAND
UNIVERSITY OF MARYLAND
UNIVERSITY OF NEVADA - LAS VEGAS
UNIVERSITY OF NEVADA - LAS VEGAS
UNIVERSITY OF MICHIGAN
UNIVERSITY OF MICHIGAN
UNIVERSITY OF NORTH CAROLINA
UNIVERSITY OF NORTH CAROLINA
UNIVERSITY OF SOUTH CAROLINA
UNIVERSITY OF SOUTH CAROLINA
UNIVERSITY OF SOUTH FLORIDA
UNIVERSITY OF SOUTH FLORIDA
VIRGINIA COMMONWEALTH UNIVERSITY
VIRGINIA COMMONWEALTH UNIVERSITY
WASHTENAW COMMUNITY COLLEGE
WASHTENAW COMMUNITY COLLEGE
WAYNE STATE UNIVERSITY
WAYNE STATE UNIVERSITY
WRIGHT STATE
WRIGHT STATE
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Axe survey recap final

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Axe survey recap final

  1. 1. AXEPRE AND POST - SAMPLING SURVEY College Campus Survey Program – July/October 2011
  2. 2. Survey Synopsis The Axe Survey program was conducted in late July 2011 (Pre-Sampling) and in October 2011 (Post-Sampling) at40 Colleges/Universities across the United States. Brand Ambassadors wore logo-less plain clothes so to not sway those beingsurveyed. Surveying took place during 7 high-traffic hours on the campuses; in most cases from 9am-4pm. One additional hourwas set aside for printing additional surveys as needed, organization and labeling of surveys, and package and shipping to The365 Agency offices. Brand Ambassadors targeted students in and near the campus bookstore, where the sampling was to (and did)occur. Café and common areas presented more traffic and thus higher survey counts, while remaining in close proximity to thebookstores. The July round averaged 130-150 surveys per location per day, where the October session saw increased traffic oncampus for Fall Semester and thus averaged slightly higher counts on all campuses ranging from 150-180 per location. Brand Ambassadors reported that the male students were eager to share their opinions about brands (bothpositive and negative), but were somewhat reluctant to share email addresses. The 365 agency recommends that a coupon bepassed out as an incentive to those who share email addresses, for future survey programs, to increase email leads. In addition to the surveys, Brand Ambassadors were asked to take 5 photos at each location, showcasing thegentlemen participating in the research. Each campus has been represented in the following recap with the first page for eachlocation representing round one and the second page representing survey round two.
  3. 3. BOSTON UNIVERSITY
  4. 4. BOSTON UNIVERSITY
  5. 5. BROOKLYN COLLEGE
  6. 6. BROOKLYN COLLEGE
  7. 7. CALIFORNIA STATE UNIVERSITY - LA
  8. 8. CALIFORNIA STATE UNIVERSITY - LA
  9. 9. CLEVELAND STATE UNIVERSITY
  10. 10. CLEVELAND STATE UNIVERSITY
  11. 11. CU BOULDER
  12. 12. CU BOULDER
  13. 13. DELGADO COMMUNITY COLLEGE
  14. 14. DELGADO COMMUNITY COLLEGE
  15. 15. DEPAUL UNIVERSITY
  16. 16. DEPAUL UNIVERSITY
  17. 17. DREXEL UNIVERSITY
  18. 18. DREXEL UNIVERSITY
  19. 19. EMORY UNIVERSITY
  20. 20. EMORY UNIVERSITY
  21. 21. FLORIDA ATLANTIC UNIVERSITY
  22. 22. FLORIDA ATLANTIC UNIVERSITY
  23. 23. FLORIDA INTERNATIONAL UNIVERSITY
  24. 24. FLORIDA INTERNATIONAL UNIVERSITY
  25. 25. GEORGE MASON UNIVERSITY
  26. 26. GEORGE MASON UNIVERSITY
  27. 27. GEORGIA TECH
  28. 28. GEORGIA TECH
  29. 29. GROSSMONT COLLEGE
  30. 30. GROSSMONT COLLEGE
  31. 31. HUNTER COLLEGE
  32. 32. HUNTER COLLEGE
  33. 33. ILLINOIS INSTITUTE OF TECHNOLOGY
  34. 34. ILLINOIS INSTITUTE OF TECHNOLOGY
  35. 35. IUPUI
  36. 36. IUPUI
  37. 37. NOVA SOUTHEASTERN UNIVERSITY
  38. 38. NOVA SOUTHEASTERN UNIVERSITY
  39. 39. OHIO STATE UNIVERSITY
  40. 40. OHIO STATE UNIVERSITY
  41. 41. RED ROCKS COMMUNITY COLLEGE
  42. 42. RED ROCKS COMMUNITY COLLEGE
  43. 43. RIVERSIDE COMMUNITY COLLEGE
  44. 44. RIVERSIDE COMMUNITY COLLEGE
  45. 45. SAN JOSE STATE UNIVERSITY
  46. 46. SAN JOSE STATE UNIVERSITY
  47. 47. TEMPLE UNIVERSITY
  48. 48. TEMPLE UNIVERSITY
  49. 49. UNIVERSITY OF AKRON
  50. 50. UNIVERSITY OF AKRON
  51. 51. UNIVERSITY OF ALABAMA - BIRMINGHAM
  52. 52. UNIVERSITY OF ALABAMA - BIRMINGHAM
  53. 53. UNIVERSITY OF CENTRAL FLORIDA
  54. 54. UNIVERSITY OF CENTRAL FLORIDA
  55. 55. UCF STADIUM
  56. 56. UCF STADIUM
  57. 57. UNIVERSITY OF CENTRAL OKLAHOMA
  58. 58. UNIVERSITY OF CENTRAL OKLAHOMA
  59. 59. UNIVERSITY OF CHICAGO
  60. 60. UNIVERSITY OF CHICAGO
  61. 61. UNIVERSITY OF HOUSTON
  62. 62. UNIVERSITY OF HOUSTON
  63. 63. UNIVERSITY OF MARYLAND
  64. 64. UNIVERSITY OF MARYLAND
  65. 65. UNIVERSITY OF NEVADA - LAS VEGAS
  66. 66. UNIVERSITY OF NEVADA - LAS VEGAS
  67. 67. UNIVERSITY OF MICHIGAN
  68. 68. UNIVERSITY OF MICHIGAN
  69. 69. UNIVERSITY OF NORTH CAROLINA
  70. 70. UNIVERSITY OF NORTH CAROLINA
  71. 71. UNIVERSITY OF SOUTH CAROLINA
  72. 72. UNIVERSITY OF SOUTH CAROLINA
  73. 73. UNIVERSITY OF SOUTH FLORIDA
  74. 74. UNIVERSITY OF SOUTH FLORIDA
  75. 75. VIRGINIA COMMONWEALTH UNIVERSITY
  76. 76. VIRGINIA COMMONWEALTH UNIVERSITY
  77. 77. WASHTENAW COMMUNITY COLLEGE
  78. 78. WASHTENAW COMMUNITY COLLEGE
  79. 79. WAYNE STATE UNIVERSITY
  80. 80. WAYNE STATE UNIVERSITY
  81. 81. WRIGHT STATE
  82. 82. WRIGHT STATE

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