AXEPRE AND POST - SAMPLING SURVEY College Campus Survey Program – July/October 2011
Survey Synopsis The Axe Survey program was conducted in late July 2011 (Pre-Sampling) and in October 2011 (Post-Sampling) at40 Colleges/Universities across the United States. Brand Ambassadors wore logo-less plain clothes so to not sway those beingsurveyed. Surveying took place during 7 high-traffic hours on the campuses; in most cases from 9am-4pm. One additional hourwas set aside for printing additional surveys as needed, organization and labeling of surveys, and package and shipping to The365 Agency offices. Brand Ambassadors targeted students in and near the campus bookstore, where the sampling was to (and did)occur. Café and common areas presented more traffic and thus higher survey counts, while remaining in close proximity to thebookstores. The July round averaged 130-150 surveys per location per day, where the October session saw increased traffic oncampus for Fall Semester and thus averaged slightly higher counts on all campuses ranging from 150-180 per location. Brand Ambassadors reported that the male students were eager to share their opinions about brands (bothpositive and negative), but were somewhat reluctant to share email addresses. The 365 agency recommends that a coupon bepassed out as an incentive to those who share email addresses, for future survey programs, to increase email leads. In addition to the surveys, Brand Ambassadors were asked to take 5 photos at each location, showcasing thegentlemen participating in the research. Each campus has been represented in the following recap with the first page for eachlocation representing round one and the second page representing survey round two.