Social media

Social Media
Plain and Simple

Ryan: A Little Something
Different
 Freelance Marketer for over 10 years
 MnREIA Marketing Speaker
 Head of the RealEstatePromo Support Team
 Entered the world of Real Estate Investing 3 years ago
 Never Looked Back

"Hi, I'm Ryan and I am a Real
Estate Investing Addict."

Before You Hit the World Wide
Web
You need to think in terms of “systems”!
Real estate investing (REI) isn‟t a business where you go
deal
by deal but rather create a system of lead creation and
conversion to fuel your deal making opportunities.

Before You Hit the World Wide
Web
Step #1: Realizing What You Do!
A good business relies on have a clear vision and
direction.
Before you can build a good system you need to
know:
 What services you are capable or providing.
 Who your prospects are, what their situation is, and where you can find
them.
 How best to translate your business into a message that speaks to your
prospects.

To better understand the process of creating a system
we are
going to create a system for a wholesaler who is
capable of

Wholesaling Business Plan: Part
1
Step #1w: What Services is this Business
Capable of
Name: Seller‟s Choice, LLC.
Mission: To buy properties at deep discounts by
providing
Motivated Sellers with Options that
Remedy the
Sellers Situation.
Capabilities:
 Cash – Contract/Option
 Seller Financing – Lease Option/Subject-to/Contract for Deed
 Short Sale – Not in the Business of Short Sales, but able to refer deals for
$.

Wholesaling Business Plan: Part
2
Step #1w: What Services is this Business
Capable of…
Name: Seller‟s Choice, LLC.
Mission: To provide investors, rent-to-own
buyers, and your
Short Sale Associate with workable
deals for profit
Capabilities:
 Obtaining assignable contracts to sell to rehabbers.
 Cash flowing seller finance deals to hold or cash out with a discounted
note.
 Refer workable Short Sale leads to you associate for a marketing fee.

Prospects p2: Investors (Rehabbers, Note

Wholesaling Layout
Two Systems Side By Side

Seller Leads Buyers List
*Tip* Seller Leads are Difficult *Tip* Buyer Leads are Fairly
Online Easy Online
On this side of your system On this side of the system you
your are creating your exit
main focus is on generating strategies.
seller leads.
However, motivated sellers if 1. Investors
truly motivated will fill out 2. Rent-to-Own Buyers
their property information. 3. Short Sale Specialist
Include your website in all your
offline marketing.
Bottom Line: You need a
system to keep your bases
covered.

Ok, I know what I do… what’s
next?
Recognize all the angles of
Your business to create a…

Step #2w: Appear where your prospects will find
you.
Before implementing a detailed strategy it is at
this
point where you will want to setup your
presence.
Where the Seller Prospects are:
 They are at their physical address where they receive your direct mail.
 Your online prospects will have internet and naturally an email account.

Sellers
 They will also have a browser in which to view your website, be social on social
networking sites, and watch your YouTube videos.

next?

Step #2w: Appear where your prospects will find
you.
Before implementing a detailed strategy it is at
this
point where you will want to setup your
presence.
Where the Investor Buyer Prospects are:
 At your local REIA and real estate networking events where you
meet, recognize what their needs are, and collect contact information.

Investors
 Your online prospects will have internet and naturally an email account.
 They will also have a browser in which to view your website, be social on social
networking sites, and watch your YouTube videos.

next?

Step #2w: Appear where your prospects will find you.
Before implementing a detailed strategy it is at this point
where you will want to setup your presence.
Where the Rent-to-Own Buyer Prospects are:
Building a list of rent-to-own buyers is key to your seller financing business.
If you can strike a deal on terms and have a rent-to-own buyer list you have
a couple things going for you.
 A favorable exit strategy.
 A list a valuable leads that other investors will pay to wrap up their seller financing.
 The foundation of your business are your lists.

Rent-to Own Buyer
Now Let’s Make the Nuts and Bolts of Our
System!

Time to Create the Framework for our
System: The Social Media
Walkthrough!
1) This model makes the assumption
that the lists in your Auto Responder is
the most valuable piece in your online
campaign.

2) Your Website(s) contain forms for
buyers, investors, and seller leads to
submit their name and email address.

3) Facebook and Twitter are your
primary social media store fronts that
allow people to follow and share your Your Website –
updates. YouTube plays a special role Information Form
in delivering video to all the pieces.
Goal is for the prospect to find
themselves on your website.

4) Craigslist is the 24/7 classified that
is literally a default for most people. Pull
these leads directly to a custom landing
page on your site that leads to a form for
Your Auto Responder
them to fill out.

Step 3: Setting Up Your Accounts
Your Social Media To-Do List:
1) Open a dedicated E-(G)mail
account.
2) Get a Website @
www.RealEstatePromo.com
3) Subscribe to an Auto Responder
4) Create a Facebook Account
5) Create a Twitter Account
6) Create a YouTube Account
7) Create a Craigslist Account

Some of you may have some or all of Your Website –
these accounts already set up. If Information Form
you do I would suggest that you
draw out a flow chart of your own to
see if any links are missing.

Your Auto Responder

Step 3a: Advantages of Gmail
Seller‟s Choice wants a single email that
is purely dedicated to handling leads so
when the wholesaler views their inbox it
is all business with no distractions.

By opening a Gmail account you are
setting yourself up for a number of
advantages.

1. Google Docs
2. Google Analytics
3. Direct Connection to YouTube Your Website –
4. Google Calendar Information Form
5. Google Buzz

Your Auto Responder

Step 3b: Get a Website!
Set up your free website at

If you have a website and want to switch
your email to your new Gmail…

1) Login with your current email login.
2) Click My Account
3) Edit Profile
4) Click Edit
5) Change Your Email
6) Double Check the Rest of Your Your Website –
Information Information Form
7) Click „Save‟
8) Then you can use your new Gmail
email to login and receive updates!

*Be mindful that changing the email
will direct all lead notifications
from your site to your new Email.
Your Auto Responder

Step 3c: Subscribe to an Auto
Responder
1) Open a dedicated Gmail account.
2) Get a Website @

Some of you may have some or all of
these accounts already set up. If Your Website –
you do I would suggest that you Information Form

Next we‟ll address each of these steps
through the eyes of our fledgling
wholesaler!

Your Auto Responder

A Quick Note on Using .
Now when it comes to generating non-
investor buyer
and seller leads here is what I recommend.
1) I like to keep two Facebook profiles:
- Straight Real Estate Investing Business Networking
- One for my immediate Social Life here in MN.
2) Create Your Real Estate Business Page under your REI
account.
3) Become a Fan of your Business Page with Your Personal
Account so you can share your Facebook updates and the page
in general with your immediate non-investor society.
4) Link Your Twitter Updates with Your Facebook*NO!*.

Step 3d: Reevaluate Your Facebook!
Your Facebook To-Do list:
1) With your professional Facebook
Create a Business Page.
2) Create a landing/welcome page.
3) Get 25 people to like your page.
4) Get a customized Facebook URL
(i.e. www.facebook.com/realest8)
5) Place your Facebook URL in
marketing.
6) Connect your YouTube account to
your Facebook.
Your Website –
Some of you may have some or all of Information Form
these accounts already set up. If
you do I would suggest that you

wholesaler!
Your Auto Responder

A Quick Note on Using Twitter
Twitter has to be one of the most
misunderstood tools used by investors
and social media gurus.
1) Twitter has to be one of the most misunderstood tools used by
investors and social media gurus.
2) The idea of following 1000‟s of people for follow backs is the
worst thing you can do. Because the people following back are
following everyone back which means that their wall is a
flooded mess and you don‟t want yours to become a flooded
mess too.
3) Twitter is a stream to users who follow correctly to follow
something of relevance to them.
4) Twitter is best used as another point of contact that you can
add to your emails, links, and Facebook page in the case a
proper user comes along.
5) Bottom line: Your Twitter depends on Quality and NOT
Quantity!

Step 3e: Reevaluate Your Twitter!
1) Personalize your Twitter Page
2) Add your web address to
3) Fill in a pithy Bio.
4) Upload an Image
5) Upload your background image to
display contact
information, taglines, and/or call to
actions.

Your Website –
Information Form

Your Auto Responder

Step 3e: YouTube
2) Get a Website @


wholesaler!

Your Auto Responder

Step 3e: Last but not Least…
Craigslist!
2) Get a Website @


wholesaler!

Your Auto Responder

Before we get into content creation mode
let’s align our targets with our tools.

(B) Buyers Buyer
Investors Investor s
(P) Sellers s
(P) Buyers

Your Website –
Investor Information Form
Your Auto Responder
s Investor
Sellers Investor
s
Buyers s
Sellers
Sellers
Buyers
Buyers

Or we can look at it like this…
Sellers Rent-to-Own Buyer
Investors

Your Website – Information Form



Your Auto Responder
Your Auto Responder

Your Auto Responder

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