Mobilink

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Mobilink

  1. 1. BY: THAWBAN BAIG
  2. 2. INTRODUCTION <ul><li>INTRODUCTION TO MOBILINK GSM </li></ul><ul><ul><li>COMPANY’S STRUCTUE </li></ul></ul><ul><ul><li>GENRE </li></ul></ul><ul><ul><li>PARENT COMPANY </li></ul></ul><ul><ul><li>FOUNDATION </li></ul></ul>
  3. 3. MOBILINK VISION <ul><li>“ TO BE THE LEADING TELECOMMUNICATION SERVICE PROVIDER IN PAKISTAN BY OFFERING INNOVATIVE COMMUNICATION SOLUTIONS FOR OUR CUSTOMER WHILE EXCEEDING SHAREHOLDER VALUE AND EMPLOYEE EXPECTATION&quot; </li></ul>
  4. 4. MOBILINK VALUES <ul><li>Total customer satisfaction </li></ul><ul><li>Business excellence </li></ul><ul><li>Trust and integrity </li></ul><ul><li>Respect for people </li></ul><ul><li>Corporate social responsibility </li></ul>
  5. 6. MOBILINK PRODUCT LINE <ul><li>MOBILINK INDIGO </li></ul><ul><li>MOBILINK JAZZ </li></ul><ul><li>MOBILINK WORLD </li></ul><ul><li>MOBILINK PCO </li></ul>
  6. 7. MOBILINK INDIGO <ul><li>A POSTPAID SERVICE </li></ul><ul><li>REDEFINED THE ESSENCE OF POSTPAID SERVICES IN PAKISTAN </li></ul><ul><li>LAUNCHED ON MAY 11TH, 2004, UNDER BRAND NAME 'INDIGO' </li></ul><ul><li>SYMBOLIZED THE VISION OF CONNECTING SUBSCRIBERS </li></ul>
  7. 8. Indigo offerings <ul><li>INDIGO SERVICES </li></ul><ul><li>BLACKBERRY SERVICES </li></ul><ul><li>CITI MOBILINK CREDIT CARD </li></ul><ul><li>CALL AND CONTROL </li></ul>
  8. 9. INDIGO OFFERINGS (contd..) <ul><li>INDIGO REWARD </li></ul><ul><li>INDIGO GENIE </li></ul>
  9. 10. Target Market (Indigo) <ul><li>UPPER BUSINESS CLASS </li></ul><ul><li>CONVENIENCE, QUALITY AND BRAND IMAGE </li></ul><ul><li>SATISFYING THE DEMANDS OF IT'S CORPORATE CONSUMERS </li></ul>
  10. 11. Target Market (Indigo). (contd…) <ul><li>BLACKBERRY - TAKE YOUR OFFICE ANYWHERE </li></ul><ul><li>INDIGO ENJOYED BENEFIT OF MONOPOLY IN CORPORATE SECTOR IN THE LAST FEW YEARS </li></ul>
  11. 12. MOBILINK JAZZ <ul><li>EXCITING AND ENERGETIC OFFER FROM MOBILINK </li></ul><ul><li>TARGETING YOUTH AND MIDDLE CLASS MARKET </li></ul><ul><li>FUN, LOW RATES AND PACKAGES ACCORDING TO THE USAGE </li></ul>
  12. 13. JAZZ OFFERINGS <ul><li>JAZZ BUDGET </li></ul><ul><li>JAZZ OCTANE </li></ul><ul><li>JAZZ LADIES FIRST </li></ul><ul><li>JAZZ EASY </li></ul>
  13. 14. JAZZ OFFERINGS (Contd…) <ul><li>JAZZ SHARE </li></ul><ul><li>JAZZ LOAD </li></ul><ul><li>JAZZ ADVANCE </li></ul>
  14. 15. JAZZ BUDGET <ul><li>YOUNG GENERATION OF PAKISTAN </li></ul><ul><li>CHEAP RATES PACKAGES </li></ul><ul><li>HAPPY HORS WITH ONLY 0.40P/30S </li></ul>
  15. 16. JAZZ OCTANE <ul><li>YOUNG GENERATION </li></ul><ul><li>LOW SMS RATES </li></ul><ul><li>DISCOUNTED CALL RATES </li></ul><ul><li>FRIENDS AND FAMILY SERVICES </li></ul>
  16. 17. JAZZ LADIES FIRST <ul><li>SPECIFICALLY DESIGNED FOR LADIES </li></ul><ul><li>LOWER RATES FOR SPECIAL NUMBERS </li></ul><ul><li>RECIPES, BEAUTY TIPS, SHOPPING DISCOUNT ETC </li></ul>
  17. 18. JAZZ EASY <ul><li>AMAZINGLY LOW RATES FOR MOBILINK NUMBERS </li></ul><ul><li>ALSO BENEFICIAL TO CALL ON OTHER NETWORKS </li></ul><ul><li>MOSTLY FOR THE LOWER MIDDLE CLASS </li></ul>
  18. 19. JAZZ SHARE <ul><li>SHARE BALANCE  </li></ul><ul><li>FROM MOBILINK TO MOBILINK </li></ul>
  19. 20. JAZZ ADVANCE <ul><li>ADDITIONAL BALANCE BENEFITS </li></ul>
  20. 21. MOBILINK WORLD <ul><li>VALUE ADDED SERVICE BRAND </li></ul><ul><li>FUN AS WELL AS BUSINESS NEEDS </li></ul>
  21. 22. MOBILINK WORLD OFFERINGS <ul><li>MOBI SAFE </li></ul><ul><li>HOLY SAYINGS </li></ul><ul><li>CORPORATE SMS </li></ul><ul><li>MOBI GREETINGS </li></ul>
  22. 23. MOBILINK WORLD OFFERINGS (CONT…) <ul><li>SMS SCHEDULE </li></ul><ul><li>SMS GAME TIME </li></ul><ul><li>BOLO SMS </li></ul><ul><li>MOBI TUNES </li></ul>
  23. 24. MOBILINK WORLD OFFERINGS (CONT…) <ul><li>WAP PORTAL </li></ul><ul><li>MOBILINK EDGE </li></ul><ul><li>MIND READER </li></ul><ul><li>INTERNATIONAL SMS CHAT </li></ul><ul><li>RING TONE CLUB </li></ul>
  24. 25. TARGET MARKET (MOBILINK WORLD) <ul><li>WHOLE MOBILINK CONSUMERS </li></ul>
  25. 26. MOBILINK PCO <ul><li>FIRST TIME IN PAKISTAN </li></ul><ul><li>FIXED WIRELESS PHONE WITH SPECIAL PCO FUNCTIONS CAPABILITY </li></ul><ul><li>CONSISTS OF 2 LCD'S </li></ul><ul><li>COMPLETE SOURCE OF INCOME </li></ul><ul><li>EXCEPTIONAL COVERAGE </li></ul>
  26. 27. MOBILINK PCO (CONTD…) <ul><li>EASE OF WIRELESS TECHNOLOGY </li></ul><ul><li>BENEFICIAL FOR AFTER SALES SERVICES </li></ul>
  27. 28. MOBILINK PRODUCT LIFE CYCLE (CONTD…) <ul><li>INTRODUCTION STAGE: </li></ul><ul><ul><li>INTRODUCED IN MAJOR CITIES OF PAKISTAN </li></ul></ul><ul><ul><li>NO WIRELESS COMPETITOR </li></ul></ul><ul><ul><li>CREATE PRODUCT AND WIRELESS TECHNOLOGY AWARENESS </li></ul></ul>
  28. 29. MOBILINK PRODUCT LIFE CYCLE (CONTD…) <ul><li>GROWTH STAGE: </li></ul><ul><ul><li>SALES AND PROFITS STARTED GROWING </li></ul></ul><ul><ul><li>MOBILINK WAS MARKET LEADER IN THE FIELD </li></ul></ul><ul><ul><li>EXPANDED THEIR MARKET IN OTHER CITIES BECAUSE OF THE INTRODUCTION OF UFONE </li></ul></ul>
  29. 30. MOBILINK PRODUCT LIFE CYCLE (CONTD…) <ul><li>MATURITY STAGE : </li></ul><ul><ul><li>CURRENT STAGE </li></ul></ul><ul><ul><li>GOT THE LARGEST MARKET SHARE </li></ul></ul><ul><ul><li>INCREASE IN COMPETITION </li></ul></ul><ul><ul><li>MODIFIED THEIR PRODUCTS </li></ul></ul>
  30. 31. MOBILINK PRODUCT LIFE CYCLE (CONTD…) <ul><ul><li>EXPANDED THEIR MARKET </li></ul></ul><ul><ul><li>MADE CHANGES IN THE MARKETING MIX </li></ul></ul>
  31. 33. MARKETING NETWORK <ul><li>COVERAGE </li></ul><ul><ul><ul><li>Cities, towns and villages across Pakistan </li></ul></ul></ul><ul><ul><ul><li>31.6M family members every second of the day </li></ul></ul></ul><ul><ul><ul><li>31% market share in Oct. 2010 </li></ul></ul></ul><ul><li>NATIONWIDE COVERAGE </li></ul><ul><ul><ul><li>Punjab </li></ul></ul></ul><ul><ul><ul><li>Sindh </li></ul></ul></ul><ul><ul><ul><li>Balochistan </li></ul></ul></ul><ul><ul><ul><li>NWFP </li></ul></ul></ul><ul><ul><ul><li>Capital </li></ul></ul></ul><ul><ul><ul><li>AJK </li></ul></ul></ul><ul><ul><ul><li>FATA </li></ul></ul></ul>
  32. 34. MARKETING NETWORK (Cont…) <ul><li>INTERNATIONAL ROAMING </li></ul><ul><ul><ul><li>In over 140 countries </li></ul></ul></ul><ul><ul><ul><li>10,000+ destinations nationwide </li></ul></ul></ul><ul><ul><ul><li>Widest blackberry roaming access </li></ul></ul></ul><ul><li>MOBILIE IN FLIGHT ROAMING </li></ul>
  33. 35. Cont… <ul><li>DISTRIBUTION STRATEGIES OF MOBILINK </li></ul><ul><li>DISTRIBUTION CHANNEL OF MOBILINK </li></ul>
  34. 37. PRICING <ul><li>PRICE </li></ul><ul><li>PRICING OBJECTIVES </li></ul><ul><li>PRICING STRATEGY OF MOBILINK </li></ul>
  35. 38. PRICING (contd.)
  36. 39. PRICING (contd.) <ul><li>EXAMPLE </li></ul><ul><li>SHORT COMPARISON </li></ul>
  37. 41. PROMOTION <ul><li>PROMOTION </li></ul><ul><li>ONE OF THE MOST IMPORTANT PART OF MARKETING MIX </li></ul><ul><li>TO CREATE AWARENESS </li></ul>
  38. 42. TYPES OF PROMOTION <ul><li>ATL </li></ul><ul><li>(ABOVE THE LINE) </li></ul><ul><li>BTL </li></ul><ul><li>(BELOW THE LINE) </li></ul>
  39. 43. OBJECTIVES OF PROMOTION <ul><li>TO PRESENT INFORMATION OF PRODUCT TO CUSTOMERS </li></ul><ul><li>TO INCREASE DEMAND </li></ul><ul><li>TO DIFFERENTIATE THE PRODUCT </li></ul>
  40. 44. ACCORDING TO PLC: <ul><li>OTHER NETWORKS ARE IN GROWTH PERIOD </li></ul><ul><li>MOBILINK IS IN MATURITY PERIOD </li></ul>
  41. 45. PROMOTION STRATEGIES USED BY MOBILINK <ul><li>ADVERTISING </li></ul><ul><li>PUBLIC RELATIONS </li></ul><ul><li>PERSONAL SELLING </li></ul><ul><li>SALES PROMOTION </li></ul>
  42. 46. PROMOTION STRATEGIES USED BY MOBILINK (Cont…) <ul><li>DIRECT MARKETING </li></ul><ul><li>INTERNET MARKETING </li></ul>
  43. 47. MOBILINK’S PROMOTIONAL STRATEGIES <ul><li>POSITIONED THEIR ADS IN THREE DIFFERENT POSITIONS </li></ul><ul><ul><li>CULTURAL </li></ul></ul><ul><ul><li>FUN </li></ul></ul><ul><ul><li>YOUTH </li></ul></ul>
  44. 48. PRODUCTS AND THEIR PROFILE ACCORDING TO PROMOTION <ul><li>MOBILINK INDIGO </li></ul><ul><li>MOBILINK JAZZ </li></ul><ul><li>MOBILINK PCO </li></ul><ul><li>MOBILINK WORLD </li></ul>
  45. 49. MOBILINK’S (CSR) USED FOR PROMOTION <ul><li>MOBILINK FOUNDATION </li></ul><ul><li>FLOOD RELIEF COMPAIGN </li></ul><ul><li>TO GIVE GOOD IMPRESSION OF THE COMPANY </li></ul>

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