08.auditing the brand sphere

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Auditing the brand Sphere

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  • Sphere - Arena
  • Some organizations speak about long term strategic visions but implements short term plans. This is the difference between pro-active org, and re-active org. that is why few brands become most admired. When auditing the impact of the corporation on the brand following are the areas that need considerate Co-ordination – Lack of coordination within staff, due to the size and the diversity of the organization Values – Brands will succeed better when values of staff is in line with values of organization
  • 08.auditing the brand sphere

    1. 1. THARAKA DIASMBA(USA), BBA(USA), Dip in Mgt,ACIM(UK), FAEA(Dip in AEA-UK),FinstSMM(UK), CPM(Asia), MSLIM
    2. 2. 04/22/13 2AOT - www.tharakadias.com
    3. 3. 04/22/13AOT - www.tharakadias.com 3
    4. 4. 04/22/13 4AOT - www.tharakadias.com
    5. 5. 04/22/13 5AOT - www.tharakadias.com
    6. 6. BRAND04/22/13 6AOT - www.tharakadias.com
    7. 7. 04/22/13 7AOT - www.tharakadias.com
    8. 8. 04/22/13AOT - www.tharakadias.com 8
    9. 9. 04/22/13 9AOT - www.tharakadias.com
    10. 10. 04/22/13 10AOT - www.tharakadias.com
    11. 11. 04/22/13 11AOT - www.tharakadias.com
    12. 12. Distributor network is vital for the success of all the FMCGbrands. There for in-depth analysis should be made ondistributors on following areas:1. Alignment of goals – The concern for brand success shouldbe the same with distributor as it is with the manufacturer2. Power – This is a situation of which has a better bargainingpower04/22/13 12AOT - www.tharakadias.com
    13. 13. 04/22/13AOT - www.tharakadias.com 13
    14. 14. DistributorAttractivenessBrand StrengthsHHLL04/22/13 14AOT - www.tharakadias.com
    15. 15. A. The Ideal situation, both have an advantage,partnership/joint marketing effort would be the strategy tomove forward(Ex: Abans, Singer, Sidhalepa)B. Brand benefit from distributor. Distributor bargainingpower is moreC. Brand bargaining power is higher than the distributor. Stepneed to be taken to improve, or eliminate distributor.D. Un healthy marketing climax to operate04/22/13 15AOT - www.tharakadias.com
    16. 16.  Customer is the king in any business Consumer is the person who uses the product A brand to succeed, organization needs to understandthe consumers and their motives and behaviors.Understand end consumers of consumer marketing Are consumers “Time rich or money rich”?04/22/13 16AOT - www.tharakadias.com
    17. 17. 04/22/13 17AOT - www.tharakadias.com
    18. 18. 04/22/13 18AOT - www.tharakadias.com
    19. 19. B2B customers are been analyze by understanding theconcept of Perceived risk1. Performance risk2. Financial risk3. Time risk4. Social risk5. Psychological risk04/22/13 19AOT - www.tharakadias.com
    20. 20. 04/22/13 20AOT - www.tharakadias.com
    21. 21. 04/22/13 21AOT - www.tharakadias.com
    22. 22. 04/22/13 22AOT - www.tharakadias.com
    23. 23. 04/22/13 23AOT - www.tharakadias.com
    24. 24. 04/22/13 24AOT - www.tharakadias.com
    25. 25. 04/22/13 25AOT - www.tharakadias.com
    26. 26. 04/22/13 26AOT - www.tharakadias.com
    27. 27. 04/22/13 27AOT - www.tharakadias.com
    28. 28. 04/22/13 28AOT - www.tharakadias.com
    29. 29. 04/22/13 29AOT - www.tharakadias.com
    30. 30. 04/22/13 30AOT - www.tharakadias.com
    31. 31. 31AOT - www.tharakadias.com 04/22/13

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