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Bloggen und Twittern - ein 'Second Life' im Fachreferat?!

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Kommunikation und Marketing 2.0(09)

Beitrag zum 8. AGFN-Fortbildungstreffen am 22.9.2009 in Karlsruhe "Qualität zwischen Bibliothek und Fach"

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Bloggen und Twittern - ein 'Second Life' im Fachreferat?!

  1. 1. TUHH Technische Universität Hamburg-Harburg Bloggen und Twittern - ein "Second Life" im Fachreferat?! Kommunikation und Marketing 2.0(09) Qualität zwischen Bibliothek und Fach - Thomas Hapke Universitätsbibliothek der 8. AGFN-Fortbildungstreffen 2009 in TU Hamburg-Harburg Karlsruhe www.tub.tu-harburg.de Thomas Hapke, September 2009 Kommunikation im Fachreferat 2.0(09)
  2. 2. TUHH Technische Universität Hamburg-Harburg AGFN 1995-2009 http://www.wordle.net/gallery/wrdl/1057430/AGFN2 www.tub.tu-harburg.de Thomas Hapke, September 2009 Kommunikation im Fachreferat 2.0(09)
  3. 3. TUHH Technische Universität Hamburg-Harburg Bloggen und Twittern – Notwendigkeit oder „Second Life“? Der Vortragende bei einem seltenen Ausflug in SL! www.tub.tu-harburg.de Thomas Hapke, September 2009 Kommunikation im Fachreferat 2.0(09)
  4. 4. TUHH Technische Universität Hamburg-Harburg Helmut Oehling 1997 Plädoyer für aktive Fachinformation im Fachreferat! http://www.tu-harburg.de/b/hapke/agfnthes.html www.tub.tu-harburg.de Thomas Hapke, September 2009 Kommunikation im Fachreferat 2.0(09)
  5. 5. TUHH Technische Universität Hamburg-Harburg Fachreferat 2.0(09) Aktive Fachinformation = Kommunikation und Marketing www.tub.tu-harburg.de Thomas Hapke, September 2009 Kommunikation im Fachreferat 2.0(09)
  6. 6. TUHH Technische Universität Hamburg-Harburg Marketing von Bibliotheks- Dienstleistungen und E-Medien www.tub.tu-harburg.de Thomas Hapke, September 2009 Kommunikation im Fachreferat 2.0(09)
  7. 7. TUHH Technische Universität Hamburg-Harburg Werbung und Information damals www.tub.tu-harburg.de Thomas Hapke, September 2009 Kommunikation im Fachreferat 2.0(09)
  8. 8. TUHH Technische Universität Hamburg-Harburg Karl Wilhelm Bührer und die Internationale Monogesellschaft 1905-1910 Monos = Reklamebilder www.tub.tu-harburg.de Thomas Hapke, September 2009 Kommunikation im Fachreferat 2.0(09)
  9. 9. TUHH Technische Universität Hamburg-Harburg Georg von Hanffstengel und die Technisch- Wissenschaftliche Lehr- mittelzentrale (TWL) 1922-1932 Wissenschaftliche Aufsätzen und Werbung! www.tub.tu-harburg.de Thomas Hapke, September 2009 Kommunikation im Fachreferat 2.0(09)
  10. 10. TUHH Technische Universität Hamburg-Harburg Bloggen und Twittern – wie anfangen? Ausprobieren, Spielen, einfach loslegen! Edlef Stabenau via Twitter: RT @cspannagel Die Führungsebene muss nicht nur "einverstanden" sein, sie muss die Tools selbst nutzen! #bel09 #3el09 www.tub.tu-harburg.de Thomas Hapke, September 2009 Kommunikation im Fachreferat 2.0(09)
  11. 11. TUHH Technische Universität Hamburg-Harburg Persönliche Informationslandschaft Hapke-Blog http://blog.hapke.de (http://www.wordle.net/ gallery/wrdl/985120/Hapke_Blog) Delicious Bookmarks http://delicious.com/thapke (http://www.wordle.net/ show/wrdl/1068147/ Bookmarks/) www.tub.tu-harburg.de Thomas Hapke, September 2009 Kommunikation im Fachreferat 2.0(09)
  12. 12. TUHH Technische Universität Hamburg-Harburg Eigener Twitter-Account www.tub.tu-harburg.de Thomas Hapke, September 2009 Kommunikation im Fachreferat 2.0(09)
  13. 13. TUHH Technische Universität Hamburg-Harburg Blog zu einem Konferenz -Poster Creative Combinatorics as a foundation of creativity, information organisation and art http://notes.hapke.de/ www.tub.tu-harburg.de Thomas Hapke, September 2009 Kommunikation im Fachreferat 2.0(09)
  14. 14. TUHH Technische Universität Hamburg-Harburg Meine Feeds via Aggregator Netvibes http://www.netvibes.com/thapke www.tub.tu-harburg.de Thomas Hapke, September 2009 Kommunikation im Fachreferat 2.0(09)
  15. 15. TUHH Technische Universität Hamburg-Harburg Marketing via Web 2.0 im Fachreferat fördert Informationskompetenz Oliver Schoenbeck in Erfurt 2009: Bibliotheken und ihre Dienstleistungen schaffen Rahmenbedingungen für die individuelle Entwicklung von Informationskompetenz. Kompetente Nutzer nutzen nachhaltig. www.tub.tu-harburg.de Thomas Hapke, September 2009 Kommunikation im Fachreferat 2.0(09)
  16. 16. TUHH Technische Universität Hamburg-Harburg Bloggen im Fachreferat http://www.tub.tu-harburg.de/blog/ 2009/08/31/thermophysikalische- daten-via-infotherm/ www.tub.tu-harburg.de Thomas Hapke, September 2009 Kommunikation im Fachreferat 2.0(09)
  17. 17. TUHH Technische Universität Hamburg-Harburg Beispiele für Blog-Postings der TUHH-Bibliothek! Weblog: www.tub.tu-harburg.de/blog RSS-Feed! • Neue Möglichkeiten bei Neuerwerbungs-Feeds • Thermophysikalische Daten via Infotherm • Portal für Informatik • Leitfaden zum wissenschaftlichen Arbeiten • Die Zeitschrift “Science” online bis 1996 • Buch-Tipps aus dem TUHH-Spektrum • E-Books des Monats: Werke von TUHH-Angehörigen • 30 Jahre TUBHH – 15 Jahre Netz-Auftritt der TUHH-Bibliothek • Top-Five E-Books des Jahres 2008 in der TUHH • Unterlagen des Citavi-Workshops der TUHH-Bibliothek • Was kann die Bibliothek für Ingenieure tun? • Alternativen zu Google … • Berufsfelder der Ingenieurwissenschaften • Lärm in der TUHH-Bibliothek www.tub.tu-harburg.de Thomas Hapke, September 2009 Kommunikation im Fachreferat 2.0(09)
  18. 18. TUHH Technische Universität Hamburg-Harburg Twittern im Fachreferat www.tub.tu-harburg.de Thomas Hapke, September 2009 Kommunikation im Fachreferat 2.0(09)
  19. 19. TUHH Technische Universität Hamburg-Harburg Fachreferats-Seite via Netvibes http://www.netvibes.com/thapke#Chemical_Engineering www.tub.tu-harburg.de Thomas Hapke, September 2009 Kommunikation im Fachreferat 2.0(09)
  20. 20. TUHH Technische Universität Hamburg-Harburg Weblog als Lerntage- buch http://portable4tuhh.wordpress.com/ www.tub.tu-harburg.de Thomas Hapke, September 2009 Kommunikation im Fachreferat 2.0(09)
  21. 21. TUHH Technische Universität Hamburg-Harburg Low-Cost ePortfolio http://www.netvibes.com/portable4tuhh www.tub.tu-harburg.de Thomas Hapke, September 2009 Kommunikation im Fachreferat 2.0(09)
  22. 22. TUHH Technische Universität Hamburg-Harburg Low-Cost ePortfolio http://www.netvibes.com/portable4tuhh www.tub.tu-harburg.de Thomas Hapke, September 2009 Kommunikation im Fachreferat 2.0(09)
  23. 23. TUHH Technische Universität Hamburg-Harburg Wandel im Fachreferat!? Service Bibliothek Fachreferat „Mission“ 1998 Hauptzugang zur Aktive Fachinformation Information 2009 Lern- und Arbeitsort Aktive Lernberatung (letzteres auch für„s und Fachreferat) Produktmanagement 2019 Lern- und Arbeitsort Lern- Forschungs- und (nur noch für Arbeitsbegleitung Nutzende?) www.tub.tu-harburg.de Thomas Hapke, September 2009 Kommunikation im Fachreferat 2.0(09)
  24. 24. TUHH Technische Universität Hamburg-Harburg Schauen Sie sich an, was wirkliche Web2.0- Enthusiasten tun! Lambert Heller: Information literacy (r)evolution? http://www.slideshare.net/lambo/information- literacy-revolution Oliver Obst: Die Umwelt von Bibliotheken 2009 und 2019 http://www.oliverobst.de/archives/2009/09/07/59 www.tub.tu-harburg.de Thomas Hapke, September 2009 Kommunikation im Fachreferat 2.0(09)
  25. 25. TUHH Technische Universität Hamburg-Harburg Schauen Sie sich an, was andere Bibliotheken tun! Z.B.: SLUB Dresden http://blog.slub-dresden.de/ Z.B.: SUB Hamburg http://www.sub.uni-hamburg.de/blog/ www.tub.tu-harburg.de Thomas Hapke, September 2009 Kommunikation im Fachreferat 2.0(09)
  26. 26. TUHH Technische Universität Hamburg-Harburg Infos OPL-Checklisten: Checkliste Nr. 14: Nutzung und Einsatz von RSS / Jürgen Plieninger ; Edlef Stabenau. 2006. Checkliste Nr. 16: Wikis erstellen / Stabenau ; Plieninger. 2006. Checkliste Nr. 18: Weblogs nutzen und erstellen / Stabenau ; Plieninger. 2007. Checkliste Nr. 20: In Weblogs schreiben / Jürgen Plieninger. 2007. Checkliste Nr. 22: Soziale Software nutzen / Plieninger ; Stabenau. 2007. Checkliste Nr. 28: Twittern für (One-Person) Librarians / Plieninger ; Stabenau. 2009. http://www.bib-info.de/kommissionen/one-person- librarians/publikationen/checklisten.html www.tub.tu-harburg.de Thomas Hapke, September 2009 Kommunikation im Fachreferat 2.0(09)
  27. 27. TUHH Technische Universität Hamburg-Harburg Wo sehen wir uns? Preece, J. and B. Shneiderman (2009) “The Reader-to-Leader Framework: Motivating Technology-Mediated Social Participation,” AIS Transactions on Human-Computer Interaction, (1) 1, pp. 13-32, hier S. 16 http://aisel.aisnet.org/thci/vol1/iss1/5/ www.tub.tu-harburg.de Thomas Hapke, September 2009 Kommunikation im Fachreferat 2.0(09)
  28. 28. TUHH Technische Universität Hamburg-Harburg Nachdenkliches Sheila Webber: Manchmal habe ich das Gefühl, dass unser spezifisches Wissen und unsere Kernkompetenzen als Information Professionals verloren gehen, wenn wir unseren Fokus zu sehr auf die neue Technologien, Werkzeuge und Kompetenzen richten, die alle nutzen. Aber, was genau sind unsere unverwechselbaren Kernkompetenzen? http://www.slideshare.net/sheilawebber/cutting-through-the-hype-to-make-a-confident-future-library-and-information-profession www.tub.tu-harburg.de Thomas Hapke, September 2009 Kommunikation im Fachreferat 2.0(09)
  29. 29. TUHH Technische Universität Hamburg-Harburg Der Fachreferent ist ein Twitter, äh Zwitter zwischen Bibliothek als Institution und Fachwissenschaft als Gemeinschaft! 8-) http://blog.hapke.de/?p=254 www.tub.tu-harburg.de Thomas Hapke, September 2009 Kommunikation im Fachreferat 2.0(09)
  30. 30. TUHH Technische Universität Hamburg-Harburg Danke! Thomas Hapke Telefon: 040 42878 3365 Mail: http://www.tub.tu-harburg.de/450.html Facebook: http://www.facebook.com/people/Thomas- Hapke/579727574 Blog: http://blog.hapke.de Netvibes: http://www.netvibes.com/thapke Links (via del.icio.us): http://del.icio.us/thapke Slidespace: http://www.slideshare.net/thapke Tweets: http://twitter.com/thapke www.tub.tu-harburg.de Thomas Hapke, September 2009 Kommunikation im Fachreferat 2.0(09)

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