Chistmas offer

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Chistmas offer

  1. 1. The festival season every year is heralded bythe memorable ads that marketers release not Branding in just to push their brands, but also to connectwith their customers by tapping into the festive spirit of happiness and celebrations. So Christmasimportant is this season in the marketing cycles timeof companies that brands typically keep aside 40-45% of their annual ad spends for the festive season.
  2. 2. Vincom Center – Le Thanh Ton – Ly Tu Trong - HCMC Festive lights and decorations for X’mas, New year and Tet are famous annual activity at Vincom Center both in HCMC and HN to generate most traffic, delight their customers and also become top of mind iconic image on customers about the most favored destination for moments of X’mas, New Year and TET
  3. 3. Vincom Center – Le Thanh Ton – Ly Tu Trong - HCMCDécor mapping example - Vincom HCM - Ly Tu Trong st.
  4. 4. Vincom Center – Le Thanh Ton – Ly Tu Trong - HCMCDécor mapping example - Vincom HCM - Ly Tu Trong st.
  5. 5. Vincom Eden Centre –Grand Opening this October 2012
  6. 6. Vincom Ba Trieu – Hanoi.
  7. 7. Diamond Plaza - HCMC
  8. 8. Winter Garden – Diamond Plaza.
  9. 9. Winter Garden – Diamond Plaza.
  10. 10. SaigonCenter
  11. 11. Crescent Mall – District 7 - HCMC
  12. 12. Parkson Hung Vuong - HCMC
  13. 13. COST & ROI IN VINCOM AVGNo. KPI Quantity/store Remarks (people density) Traffic per day (15/11 – 20/12 60,000 Source: Vincom or during period) 1 Traffic per day (21-24/12 or 30/12/12 – 05/01/2013) and 01 – 600,000- 800,000 Source: Vincom 09/02/2013 20 days x 700K + 75 2 AVG Traffic per 03 months days x 60K = Source: Vincom 18,500,000 people
  14. 14. Estimated Budget (USD)No Vincom Ba Activity Vincom Remarks . Vincom HCM (Le Trieu HN Eden (Dong Thanh Ton & Ly Tu (Entrance 1+2 Total Khoi, Le Loi, Trong streets) & Ba Trieu LTTon) street 75,000 100,000 80,000 03 months from1 Space rental 255,000 (02 sides) (03 sides) (03 sides) 15/11/12-18/02/13 Advertising license & 03 months from2 FA design (02 times 30,000 30,000 30,000 90,000 15/11/12-18/02/13 AW: X’mas & Tet) Lights & Decoration production cost & 03 months from 15/11/122 To be quoted based on final design license (twice of -18/02/13 production: Xmas & Tet) 03 months from 15/11/12 Total cost in 03 months 105,000 130,000 110,000 345,000 -18/02/13 Cost per month 35,000 43,300 36,600 115,000 Cost per month per location 38,300 Cost per reach per month 0.0062 USD 6,166,000 people
  15. 15. COST & ROI IN DIAMOND PLAZA AVG QuantityNo. KPI Remarks (people density) Traffic per day (15/11 – 20/12 50,000 Source: Diamond or during period)1 Traffic per day (21-24/12 or 30/12/12 – 05/01/2013) and 500,000- 600,000 Source: Diamond 01 – 09/02/2013 20 days x 550K + Source: Diamond2 AVG Traffic per 03 months 75 days x 50K = 14,750,000 people
  16. 16. Estimated Budget (USD)No. Activity Remarks Nguyen Van Chiem & Pham Ngoc Thach1 Space rental 80,000 03 months from 15/11/12-18/02/13 Advertising license & FA design (022 30,000 03 months from 15/11/12-18/02/13 times AW: X’mas & Tet) Lights & Decoration production cost & To be quoted based on 03 months from 15/11/123 license (twice of production: Xmas & final design -18/02/13 Tet) 03 months from 15/11/12 Total cost in 03 months 110,000 -18/02/13 Cost per month per location 36,667 Cost per reach per month 0.0074 USD 4,916,000 people
  17. 17. COST & ROI IN PARKSON AVG Quantity No. KPI Remarks (people density) Traffic per day (15/11 – 20/121 50,000 Source: Diamond or during period) Traffic per day (21-24/12 or 30/12/12 – 05/01/2013) and 500,000- 600,000 Source: Diamond 01 – 09/02/2013 20 days x 550K + Source: Diamond2 AVG Traffic per 03 months 75 days x 50K = 14,750,000 people
  18. 18. Estimated Budget/location (USD) No. Activity Remarks Hung Vuong, Paragon, C.T Plaza1 Space rental 30,000 03 months from 15/11/12-18/02/13 Advertising license & FA design (02 times AW: 03 months from 15/11/12-18/02/132 30,000 X’mas & Tet) Lights & Decoration production cost & license To be quoted based on2 03 months from 15/11/12 -18/02/13 (twice of production: Xmas & Tet) final design 03 months from 15/11/12 -18/02/13 Total cost in 03 months 60,000 Cost per month per location 20,000 Cost per reach per month 0.004 USD 4,916,000 people
  19. 19. Thank you!

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