How To 
Freelance 
@thanpolas #HowToLance
You are what you are 
Not what you say 
@thanpolas #HowToLance
It’s a choice 
6 to 18 months to get properly positioned 
@thanpolas #HowToLance
You are a Company
A Company’s Divisions 
● Strategy 
● Marketing 
● Sales 
● Financial 
● IT 
● Operations 
@thanpolas #HowToLance
You are a Brand
Let go of relics 
soulara23@hotmail.com 
http://elf-wizard.blogspot.gr 
@LordOfSlips69 
@triabita 
@thanpolas #HowToLance
Brand Yourself 
thanpolas 
Logo 
Brand Name 
Your Brand 
@thanpolas #HowToLance
Build your Brand 
Your Homebase: http://thanpol.as 
Twitter: @thanpolas 
Skype: thanpolas 
Github: thanpolas 
email: thanp...
Support your Brand 
Facebook Twitter Github 
@thanpolas #HowToLance
Showcase Yourself 
● Github 
● Behance 
● [Put Your Specialty Service Here] 
Open Source / Open Source / Open Source 
@tha...
Distribute Yourself 
● Blog Posts 
● Twitter 
● Reddit /r/[specialty] 
● Comments 
● Hackathons 
● Events 
● Facebook 
● H...
Sales Pipeline
Where to start 
www.odesk.com 
www.elance.com 
www.freelancer.com 
www.staff.com 
www.peopleperhour.com 
● Each platform h...
...designers 
behance.net 
studio.envato.com 
wireframeplus.com 
pickcrew.com 
forrst.com 
www.peopleperhour.com 
@thanpol...
How to Bid 
Be industrious! 
● 50+ Bids / week (~6h work) 
● Variable rates (+- 10%) 
● Multiple platforms 
● Optimize per...
Iterate 
● My name is Thanasis, i am a freelancer 
● I am Thanasis, web developer by trade 
● I kick ass! Can you handle i...
Measure Your Results 
@thanpolas #HowToLance
How to close 
Experts: Go for the jugular - Talk to the tech 
guy 
Newbies: Go for the non-tech clients, work 
more for le...
Hourly vs Fixed 
● Always prefer Hourly 
● Non tech clients, go for fixed 
● Tech clients, push hourly 
@thanpolas #HowToL...
Rates Rates Rates 
● Entry: $5 - $20 
● Intermediate: $25 - $40 
● Expert: $50 - $70 
● World Class: $80+ 
(per hour) 
@th...
Tips & Tricks
Build your stash 
● Bookmarks 
● Repositories / Projects 
● Snippets / Library 
● Open Source / Open Source / Open Source ...
Be responsive 
● Answer your effing emails! 
● Be always ON and GREEN on Skype 
● Go the extra mile in elaboration 
@thanp...
Learn the tools of the trade 
● Team organizing (Trello, basecamp, etc) 
● Live / Async Collab (hipchat, slack.com) 
● Sky...
Find a time-track solution 
That fits your needs 
@thanpolas #HowToLance
Never directly ask to get paid 
● Protect your work (lo-rez) 
● Credit as much as you can lose 
● “Find the invoice attach...
Ask to get paid on time 
Getting paid on time is the token of 
appreciation for your timely and hard work 
@thanpolas #How...
Summary 
● You are a Company 
● Brand yourselves 
● Showcase your work 
● Contribute / Participate 
● Bid - Measure - Iter...
Thank you! 
Thanasis Polychronakis 
@thanpolas 
thanpolas@gmail.com 
#HowToLance
Questions? 
Thanasis Polychronakis 
@thanpolas 
thanpolas@gmail.com 
#HowToLance
HowTo Freelance
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HowTo Freelance

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An actionable presentation on how to position yourselves at the global marketplaces. No matter what you specialty is, as long as you got the attitude this presentation will show you the tricks of the trade.

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HowTo Freelance

  1. 1. How To Freelance @thanpolas #HowToLance
  2. 2. You are what you are Not what you say @thanpolas #HowToLance
  3. 3. It’s a choice 6 to 18 months to get properly positioned @thanpolas #HowToLance
  4. 4. You are a Company
  5. 5. A Company’s Divisions ● Strategy ● Marketing ● Sales ● Financial ● IT ● Operations @thanpolas #HowToLance
  6. 6. You are a Brand
  7. 7. Let go of relics soulara23@hotmail.com http://elf-wizard.blogspot.gr @LordOfSlips69 @triabita @thanpolas #HowToLance
  8. 8. Brand Yourself thanpolas Logo Brand Name Your Brand @thanpolas #HowToLance
  9. 9. Build your Brand Your Homebase: http://thanpol.as Twitter: @thanpolas Skype: thanpolas Github: thanpolas email: thanpolas@gmail.com url shortener: http://than.pol.as/Vu05 @thanpolas #HowToLance
  10. 10. Support your Brand Facebook Twitter Github @thanpolas #HowToLance
  11. 11. Showcase Yourself ● Github ● Behance ● [Put Your Specialty Service Here] Open Source / Open Source / Open Source @thanpolas #HowToLance
  12. 12. Distribute Yourself ● Blog Posts ● Twitter ● Reddit /r/[specialty] ● Comments ● Hackathons ● Events ● Facebook ● Hackernews ● Mashable ● Massive Sites ● LinkedIn @thanpolas #HowToLance
  13. 13. Sales Pipeline
  14. 14. Where to start www.odesk.com www.elance.com www.freelancer.com www.staff.com www.peopleperhour.com ● Each platform has rating features. ● Aim for self-branding. ● Take inplace tests ● Experts+ use different channels. @thanpolas #HowToLance
  15. 15. ...designers behance.net studio.envato.com wireframeplus.com pickcrew.com forrst.com www.peopleperhour.com @thanpolas #HowToLance
  16. 16. How to Bid Be industrious! ● 50+ Bids / week (~6h work) ● Variable rates (+- 10%) ● Multiple platforms ● Optimize per hat @thanpolas #HowToLance
  17. 17. Iterate ● My name is Thanasis, i am a freelancer ● I am Thanasis, web developer by trade ● I kick ass! Can you handle it? @thanpolas #HowToLance
  18. 18. Measure Your Results @thanpolas #HowToLance
  19. 19. How to close Experts: Go for the jugular - Talk to the tech guy Newbies: Go for the non-tech clients, work more for less pay @thanpolas #HowToLance
  20. 20. Hourly vs Fixed ● Always prefer Hourly ● Non tech clients, go for fixed ● Tech clients, push hourly @thanpolas #HowToLance
  21. 21. Rates Rates Rates ● Entry: $5 - $20 ● Intermediate: $25 - $40 ● Expert: $50 - $70 ● World Class: $80+ (per hour) @thanpolas #HowToLance
  22. 22. Tips & Tricks
  23. 23. Build your stash ● Bookmarks ● Repositories / Projects ● Snippets / Library ● Open Source / Open Source / Open Source @thanpolas #HowToLance
  24. 24. Be responsive ● Answer your effing emails! ● Be always ON and GREEN on Skype ● Go the extra mile in elaboration @thanpolas #HowToLance
  25. 25. Learn the tools of the trade ● Team organizing (Trello, basecamp, etc) ● Live / Async Collab (hipchat, slack.com) ● Skype / Google Hangouts ● Google Drive ● everytimezone.com @thanpolas #HowToLance
  26. 26. Find a time-track solution That fits your needs @thanpolas #HowToLance
  27. 27. Never directly ask to get paid ● Protect your work (lo-rez) ● Credit as much as you can lose ● “Find the invoice attached” ● “The total amount due is $120” @thanpolas #HowToLance
  28. 28. Ask to get paid on time Getting paid on time is the token of appreciation for your timely and hard work @thanpolas #HowToLance
  29. 29. Summary ● You are a Company ● Brand yourselves ● Showcase your work ● Contribute / Participate ● Bid - Measure - Iterate @thanpolas #HowToLance
  30. 30. Thank you! Thanasis Polychronakis @thanpolas thanpolas@gmail.com #HowToLance
  31. 31. Questions? Thanasis Polychronakis @thanpolas thanpolas@gmail.com #HowToLance

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