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11 Topmost Digital Book Publishing Trends & Opportunities - Foros del Libro-2015
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Mobile Strategies for Digital Publishing

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I've included notes for each slide: download the presentation in order to view the notes.

You can listen to a one-hour webinar based on these slides here: http://goo.gl/9FQIvK

These slides are adapted from my new book, Mobile Strategies for Digital Publishing: A Practical Guide to the Evolving Landscape (http://www.amazon.com/dp/B00SF8T7W6/). This presentation highlights the key issues for book publishers (including self-pulbishers!).

Major trends are fast reshaping the digital future for publishers: growth in the tablet and ebook markets are leveling off, while the sales of smartphones, both iPhones and Android phones, continue to explode. That's changing the demands on publishers at every stage of the publishing process, from discovery and marketing to retail and content delivery.

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Mobile Strategies for Digital Publishing

  1. 1. Mobile Strategies for Digital Publishing Putting Your Plan into Action Thad McIlroy thad@thefutureofpublishing.com
  2. 2. Thad McIlroy • Started in publishing in the 70s • Some recent books I’ve authored:
  3. 3. TheFutureofPublishing.com
  4. 4. The Trends are Unmistakable
  5. 5. Speed of Adoption Source: Peter Leyden
  6. 6. 100% Smartphone Saturation Source: Horace Dediu | Asymco
  7. 7. Tablets Becoming Accessories Source: comScore
  8. 8. Social Media
  9. 9. Facebook Mobile Users Source: Benedict Evans
  10. 10. Social Media Per Platform Source: comScore
  11. 11. Social Media for Books Adapted from The Secrets of Word-of-Mouth Marketing (George Silverman)
  12. 12. Content
  13. 13. The Content Conundrum • Best format? • Best format for that device? • Best format for that content? • Best format for that group of readers
  14. 14. Devices Matter for Content Source: Pew Research Center Internet & American Life Project
  15. 15. Book or App? Source: Touch Press
  16. 16. Marketing
  17. 17. Books Need to Compete Source: Amazon
  18. 18. The Entertainment Spectrum Source: Wattpad
  19. 19. Time Spent Doughnut Source: Flurry
  20. 20. The Big Buyer Source: Pew Research Center Internet & American Life Project
  21. 21. Is this the Future? Source: Wattpad
  22. 22. Thank You! Thad McIlroy The Future of Publishing thad@thefutureofpublishing.com

I've included notes for each slide: download the presentation in order to view the notes. You can listen to a one-hour webinar based on these slides here: http://goo.gl/9FQIvK These slides are adapted from my new book, Mobile Strategies for Digital Publishing: A Practical Guide to the Evolving Landscape (http://www.amazon.com/dp/B00SF8T7W6/). This presentation highlights the key issues for book publishers (including self-pulbishers!). Major trends are fast reshaping the digital future for publishers: growth in the tablet and ebook markets are leveling off, while the sales of smartphones, both iPhones and Android phones, continue to explode. That's changing the demands on publishers at every stage of the publishing process, from discovery and marketing to retail and content delivery.

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