BookishnessA Model of Publishing in the Age of Ebooks Thad McIlroy November 5, 2012
A Bit About Thad Started in trade publishing in 1977 Consulting for 25 years on publishing and technology. 18 books; 300+ articles.
Our Session Banish the bad news People have rediscovered the joy of reading! A great time to forge partnerships between print & digital I call it “Bookishness” – what makes a book a book?
Banish the Bad News Bears Shrinking markets Both chain and independent bookstores in trouble Ebooks replacing printed books Premium production & printing moving offshore
Banish the Bad News Steady print markets; digital exploding Chain bookstores holding steady; solidly profitable (except for digital) Ebooks augmenting printed books Premium production & printing moving offshore. OK, that’s true: but let’s focus on what we do best...
There’s Gobs of Good News More readers than ever Book readers cheerfully pay for books! 293 new publishing startups since 2008 Smart people working on innovative ideas An explosion of new ereaders and tablets hungry for good content Printing companies already have presses in place
Environmentalism You’ve lost the battle when you hear people saying “well at least I didn’t kill a tree to read that book.” Trees are just another cash crop like corn or carrots No one ever says “Do you realize how many carrots were killed to make that carrot cake?”
Textbooks are Troubled Look at tablet adoption rate both in K-12 and higher ed Take a look at both Inkling Habitat and Apple’s iBooks Author and see what you think the future of textbook publishing is Also delve into open courseware, MOOCs, state licensing and more
But Other Opportunities Abound As of last night on Amazon.com, 25% of the top 20 bestselling books have no print equivalent (5/20) Too many new/novice self-published authors have lost sight of how important the print version of their book can be 75% of sales Cataloging in publication Library sales
Start Partnering Writers’ associations Designers (AIGA) Independent publishers International publishers International retailers Paper and ink companies
Recommendations Two-pronged: 1. Spur innovation 2. Teach book appreciation Embrace digitally fully Awards, and cash Support independent bookstores The chains may have to look after themselves
This is a great time forinnovative book printersbecause the market forreaders and book buyersis growing.