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  2. 2. Advertising Objectives <ul><li>To Inform </li></ul><ul><li>New Product, New Service, New Features, Re-launch. </li></ul><ul><li>Indica, Kodak, etc. </li></ul><ul><li>To Persuade </li></ul><ul><li>Comparative ads, </li></ul><ul><li>VISA v/s American Express </li></ul><ul><li>TV Ads, IBM, BAJAJ pulsar, etc. </li></ul><ul><li>To Remind </li></ul><ul><li>Continuous Ads, Again and Again </li></ul><ul><li>Coca Cola, Pepsi, etc. </li></ul>
  3. 4. Colors <ul><li>There should be minimum or not more than three to four colors used in advertisement. </li></ul><ul><li>More color makes it difficult to remember. </li></ul><ul><li>Less the color, more simple, more attractive, helps to remember for a longer time. </li></ul><ul><li>The colors should be attractive because it plays important role. </li></ul>
  4. 5. Top 20 Ad Agencies <ul><li>1. Ogilvy & Mather 11.Euro RSCG Advertising Pvt. Ltd. </li></ul><ul><li>2. J Walter Thompson India 12.Pressman Advertising & Marketing Ltd. </li></ul><ul><li>3. Mudra Communications Pvt. Ltd. 13.MAA </li></ul><ul><li>4. FCB-Ulka Advertising Ltd. 14.Oberoi Multimedia Ltd. </li></ul><ul><li>5. Rediffusion-DY&R 15.Triton Communication Pvt. Ltd. </li></ul><ul><li>6. McCann-Erickson India Ltd. 16.Ambience D’Arcy Advertising Pvt. Ltd. </li></ul><ul><li>7. RK Swamy/BBDO Advertising Ltd. 17.Bates India. </li></ul><ul><li>8. Grey Worldwide (I) Pvt. Ltd. 18.Percept Advertising Ltd. </li></ul><ul><li>9. Leo Burnett India Pvt. Ltd 19.TBWA Anthem Pvt. Ltd. </li></ul><ul><li>10. Contract Advertising India Ltd. 20.Everest Integrated Communications Pvt. Ltd </li></ul>
  5. 6. <ul><li>Creative advertisement campaign by Powerhouse Gym that revolves a construction site giving it a sense of interaction with everyday elements to the public eye. </li></ul><ul><li>The above scene shows a body builder doing ‘Tricep pulldowns’ with a single crane. </li></ul>
  6. 7. <ul><li>This BMW ad situated in the center of Moscow city is the biggest ad in Russia (probably the largest in the world). The square size is more than one and a half acres (6000 m2). It uses a number of full size cars stuck on the board with back lights and headlights turned on in the evening. </li></ul>
  7. 8. <ul><li>Interesting advertisement by Stabilo </li></ul><ul><li>about its erasable pens titled ‘Everyone Makes Mistakes’. </li></ul><ul><li>Created by advertising agency Grey Hong Kong. </li></ul>
  8. 9. <ul><li>South Africa’s state owned electricity provider Eskom brings this creative ad of using electricity wisely. It is an advertising campaign by Eskom to save energy. </li></ul>
  9. 10. <ul><li>A creative set of adverts by Australian police to promote awareness among the public that iPods are becoming more and more often the cause of car accidents . </li></ul><ul><li>Statistics shows that the number of the iPod victims is constantly rising and is able to develop into a real epidemic. </li></ul>
  10. 11. <ul><li>Interesting advertisement by the agency Saatchi & Saatchi Amsterdam for Cordaid/People in Need that shows what the value of a handbag is in relative to the less fortunate. </li></ul>
  11. 12. <ul><li>Paris is known as the capital of love but this advertisement has gone a bit too far on the welcoming of the Rugby World Cup. Thinking of men with brawns kissing each other is just off the comfortable side. </li></ul>
  12. 13. <ul><li>Creative jeans advertisement that prints ‘At this moment, your bum is completely exposed. </li></ul><ul><li>If it were in a sexy pair of jeans, it would attract attention all the time!’. </li></ul>
  13. 14. <ul><li>Interesting WWF advertisement that uses a see through in the shape of South America on a paper vendor. </li></ul><ul><li>This advertisement campaign would surely decrease the usage of dry hand papers in the toilet. Hit the link to check out the larger resolution WWF Save Paper advertisement. </li></ul>
  14. 15. <ul><li>Amusing Fedex ad that features UPS inside the Fedex truck. </li></ul><ul><li>The words on the UPS truck are German. Competitive advertisement at its best. </li></ul>
  15. 16. <ul><li>These Lego ads by FCB Johnannesburg are some of best marketing advertisements to show what kids really see through the blocks of Lego. </li></ul><ul><li>Simple ideas that brilliantly depicts Lego toys purpose. </li></ul>
  16. 17. <ul><li>A very nice advertisement campaign from the Indian Association For Promotion Of Adoption and Child Welfare. </li></ul>
  17. 18. <ul><li>Amusing commercial by automaker Renault to market media that its automobile scores high in the crash test section but still it is painful to see the destruction of so many cars. </li></ul><ul><li>One of the most original automobile advertisement definitely. </li></ul>
  18. 19. <ul><li>Amusing advertisement by Australian Post delivering the message that ‘If you really want to touch someone, send them a letter’. </li></ul><ul><li>In this digital age, email has taken over much over post mail and writing a letter would definitely be more touching. </li></ul>
  19. 20. <ul><li>Creative advertisement by funeral services company Bergmann. Come a little closer and you will need their services. </li></ul>
  20. 21. <ul><li>Interesting ads from Italian coffee maker Stella entitled ‘The Bite Of Coffee’. Coffee beans in the form of scorpions or spiders might not be the bite for everyone. </li></ul>
  21. 22. <ul><li>Interesting ads by Panasonic about its new wireless DVD theater machine using animals to depict the extinction of wires. </li></ul>
  22. 23. <ul><li>Great advertisement by Heinz which delivers the perfect message that everything is pretty much tasteless without it. </li></ul>
  23. 24. <ul><li>Bus straps have been fashioned from images of IWC’s Big Pilot’s Watch to allow bus travellers near the airport to try before they buy at Berlin, Germany. </li></ul>
  24. 25. <ul><li>BBC outdoor advertisement campaign found around New York City was definitely a creative one. </li></ul>
  25. 26. <ul><li>When someone approaches the doors move apart and it feels like the people on the door are moving away. The person enters to find the picture message. </li></ul>
  26. 27. <ul><li>Real billboard wars in Mumbai, India where three Indian airlines battle it out on the streets. </li></ul><ul><li>Jet Airways started and Kingfisher responded and lastly GoAir had the last laugh. </li></ul><ul><li>Creative advertisement war at its best. </li></ul>
  27. 28. <ul><li>Advertisements from Metro newspaper that tell its readers to ‘Think for Yourself’ where the campaign message is that the paper provide the facts so that the readers can decide for themselves. Created by advertising agency CLM BBDO. </li></ul>
  28. 29. <ul><li>English artist Julian Beever is famous for his 3D sidewalk art and these are his latest set of artwork of Mountain Dew. </li></ul>
  29. 30. <ul><li>How would the logos of automobile makers Ferrari, Lamborghini, Maserai and Jaguar look like in their childhood? </li></ul>
  30. 31. <ul><li>Controversy always attract attention and perhaps this is what Sisley wanted in the first place. </li></ul><ul><li>Pretty controversial and amusing ad from Sisley about fashion addicted women which uses dresses to symbolize heroine and alcohol. This isn’t good for the fashion world and the young teen girls who looked at this. </li></ul>888888 88888 88888
  31. 32. <ul><li>Interesting Craftsman anatomical advertisement that uses photos of skeleton, muscles and organs to depict `There’s A Craftman In All Of Us`. </li></ul><ul><li>The last one that shows the lungs using duster bags spells creativity. Created by advertising agency Y&R Chicago US. </li></ul>
  32. 33. <ul><li>These are some of the more interesting ads around like the Nike ad. </li></ul>