Hanson Marketing Introduction

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Read about Hanson Marketing\'s solutions in international marketing leadership

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Hanson Marketing Introduction

  1. 1. HANSON Marketing Linking Products to Markets Worldwide learn more: www.hansonmarketing.net 1
  2. 2. Global Brand Marketing • Product Management - Launch • Communications - eCommerce, PR • Events - Trade Fairs, Seminars • Packaging - Retail, Trade, Custom learn more: www.hansonmarketing.net 2
  3. 3. Global Brand Marketing Product Management - Launch • Define Global Pricing • Wholesale & Retail Cost-per-Unit Analysis • Analyze Competition • Manage Product Certifications • e.g. Codex EU, FDA, UL, IEEE • Write Product Information learn more: www.hansonmarketing.net/product.html 3
  4. 4. Global Brand Marketing Communications - eCommerce, PR • Create Media-Rich Global Websites • Direct Links to Resellers, eCommerce • Tell Your Company & Product’s “Unique Story” • Formulate PR, Positioning Messages • Consumer, Lifestyle & Trade Publications • Write, Edit & Publish Articles & Papers learn more: www.hansonmarketing.net/collateral.html 4
  5. 5. Global Brand Marketing Events - Trade Fairs, Seminars • Trade Fairs • Cost-effective & Measurable Return On Investment • Find Partners, Spot Trends & Introduce Products • Meet Analysts, Opinion Makers & Test New Brands • Partner Seminars & Demos • Motivate New Brokers, Retailers • Product Roadshows, Tabletop Events learn more: www.hansonmarketing.net/event.html 5
  6. 6. Global Brand Marketing Packaging - Retail, Trade, Custom • Retail Package Design & Production • Regional, Multilingual Variation • Pack & Ship On-Demand, In-Market Fulfillment • Eco-Friendly, Affordable Materials • Cost-reduced to Maximize Trade Margins • Solutions for Partners • Warehouse, OEM, Private Labels learn more: www.hansonmarketing.net/retail.html 6
  7. 7. Channel Development Win Top Brand Position with Global Strategies Customers • Value-Added Resellers (VARs) • Brokers, Dealers and Agents • Systems Integrators • Agents International Wholesale • OEMs Partnerships Partnerships Customers Customers Customers • Distributors Your • Private-Label • Subsidiaries Products • Licensees & Services • Contract • Alliances Manufacturers Retail • Specialty • Online • Mass Merchant • Direct Mail • Warehouse • Affinity / Club Customers learn more: www.hansonmarketing.net/channel.html 7
  8. 8. HANSON Marketing Linking Products to Markets Worldwide view Portfolio www.hansonmarketing.net read BLOG www.tomhanson.wordpress.com contact Tom Hanson +1 858 699 5847 ✉ tom@hansonmarketing.net

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