1. Realizing the Potential
of Trust Management
Tyrone Grandison

2. Legal Disclaimer
The thoughts expressed here are solely my own and do
not reflect the positions or viewpoints of any entity that
I have an association with.

3. Brief Intro
B.S. degree in Computer Studies (Computer Science and
Economics) from the University of the West Indies in 1997.
M.S. degree in Software Engineering in 1998. Ph.D. degree
in Computer Science from the Imperial College of
Science, Technology & Medicine in London.
Joined IBM Almaden Research Center – California in 2003.
Currently, Program Manager for Core Healthcare Services
in the Global Healthcare Transformation team at the
Thomas J. Watson Research Center.
http://researcher.ibm.com/view.php?person=us-tyroneg

4. My Basic Premise
As a general community, we need
to do more to unlock the full
potential of our work.
Lots of great work on
Business Legal
Trust Models and Formalisms
Reputation and recommendation
Risk and Experience
Reliability, Dependability, Compete Technical Societal
nce and Honesty
Identity Management
Privacy and Security

5. So, what’s the concern?
Impact
Not scholarly publication
Approximate Number of Published Trust
Management Papers and Articles
3000
2500
2000
1500
1000 # TM papers
500
0

6. So, what’s the concern?
Impact
Industry Penetration

7. Why is it so important now?
The time is right
Big Data Interest
Trust Management
Trust
Google Trends. Sampled March 17, 2012

8. Additional Concern
Trust Management is potentially at a critical stage in the
Hype Cycle
Gartner’s Hype Cycle is a graphic representation of the
maturity, adoption and social application of specific
technologies

9. How to have Industry Impact
Impact the Corporation’s Products
Infuse solutions in their bedrock
Impact the Corporation
Facilitate internal connections

10. Impacting Products
Work with a partner, client, problem with a
huge footprint
Startups, Enterprises, …
Define solutions for the current and next
wave of technology
Boot2Gecko, Mobile Apps, Big Data, “Smarter
Planet”-esque solutions

11. TM Solution Characteristics
Foundational
Embedded
Data-Level
Invisible-ish
Simple
Scalable
Context really matters

12. Impacting the Corporation
Typical Corporate Competency Statement
Company X builds “360 degrees of trust” across the full
spectrum of our constituents – our
organizations, clients, and communities. We do this by
acting with integrity, assuming positive intent, holding
ourselves accountable, trusting in the capabilities of
others, and taking responsibility for remedying the
situation if we see trust eroding.

13. Building Mutual Trust
Avoid traps:
Over-focusing on what went wrong over what went right.
Assuming you are objective. Reflect on your assumptions
and beliefs and try to determine your biases. This may
require feedback from others.
Thinking that the other person is solely responsible for
earning your trust and thus taking no responsibility and
making no efforts to remedy an existing lack of trust.
Making premature judgments of others. Listen to what
they say first. Evaluate it later.
Positive thinking is not always rational thinking. Optimism
must be supported by a realistic assessment.

14. Maintaining this Competency
Analyze the level of trust in your
relationship with others
Communicate openly and honestly with
colleagues
Coach a colleague to build a trusting
relationship

15. Wanted
A Trust Management System that:
Is Integrity-based
Assumes honest (and positive) intent
Has accountability controls built-in
Constructs for trusting the capabilities of others
Mechanisms for ameliorating the relationship (on
both sides) when trust erodes
Makes trust evolution decisions solely based on
experience
Balances negative and positive experiences.
Is aware, i.e. automatically analyzes relationship
and accepts feedback (and also provides feedback to
others)

16. ENGAGE
@tyrgr
tyroneg@us.ibm.com