2. A FEW MONTHS BACK…
WE WROTE THIS

3. A FEW MONTHS BACK…
WE WROTE THIS
Social
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3200
Hours
to Write
>320 345
ProductHunt
Upvotes
Growth
Hacks
65
Page Visits
32K

4. “Give me
more
haxx!!!!!”
BUT PEOPLE NEEDED MORE….
‘growth hack fan(s)’

5. so we got to work

6. let’s dive in!

7. Acquisition
Activation
Retention
Referral
Revenue
Acquisition
ACTIVATION
RETENTION
Referral
REVENUE
GROWTH HACK
LIKE A PIRATE!

8. TEST
YOUR CONTENT
RUN EXPERIMENTS
TO OPTIMIZE YOUR
CONTENT
#1
Acquisition

9. CONTENT!
1. Isolate
your variables
Quizzical
Get
WITH YOUR…
= 3Y-Z= 3Y-Z
2. SET UP
EXPERIMENTS
3. MEasure &
Change
Acquisition

10. CASE STUDY
GOALS:
•Increase Traffic
•Acquire Emails
THE TEST: SET UP A SIMPLE
PARENTING QUIZ
RESULT: 2.7k EMAILS
+ 6.2k Pageviews
Acquisition

11. click here TO
TWEET THIS!
THE BIG IDEA:
TEST, TEST
AND KEEP WHAT
WORKS.

12. CLONE
YOUR AUDIENCE
by using
facebook ads!
#2
Acquisition

13. facebook
And.. BUILD A
LOOKALIKE
AUDIENCE
Take an
Email List
MAGIC
the
of….
Acquisition

14. facebook
1. Engineer Your Ads
for Success
ROCK
How to
At…
Ads
•choose topics that do well in email
• FOLLOW FB AD BEST PRACTICES
BLOW UPYOUR REACH WITH
LOOKALIKE AUDIENCES!
Acquisition

15. THE BIG IDEA:
USE FB ADS TO TARGET A
PRE-NURTURED AUDIENCE &
THEIR FRIENDS.
click here TO
TWEET THIS!

16. Option
TO OPT-OUT
give people the
PEOPLE LOVE
HAVING OPTIONS!
#3
RETENTIONACTIVATION
OR

17. #1
Blue Pill
Take the blue pill and you leave the
site and go back to browsing…
#2
Red PILL
Take the red pill and see how far
the rabbit hole really goes…
LET YOUR USERS DECIDE!
OPT-IN POP-UPS ARE GREAT BUT…
LET YOUR USERS DECIDE!
RETENTIONACTIVATION

18. #1
Blue Pill
Take the blue pill and you leave the
site and go back to browsing…
#2
Red PILL
Take the red pill and see how far
the rabbit hole really goes…
LET YOUR USERS DECIDE!
OPT-IN POP-UPS ARE GREAT BUT…
LET YOUR USERS DECIDE!
RETENTIONACTIVATION
#1
Blue Pill
Take the blue pill and you leave the
site and go back to browsing…
#2
Red PILL
Take the red pill and see how far
the rabbit hole really goes…
DON’t TRAP YOUR CUSTOMERS!
EVERY OPT-IN POP-UP
NEEDS AN OPT-OUt BUTTON TOO
RETENTIONACTIVATION

19. THE BIG IDEA:
giving visitors the
option to say ‘no’ makes
them stay longer.
click here TO
TWEET THIS!

20. ACTION!
FOR NEW USERS
GET NEW USERS
ACTIVE RIGHT AWAY!
CUT STRAIGHT TO THE…
#4
RETENTIONACTIVATION

21. BUILD UNSTOpPABLE
BY GETTING PEOPLE TO say
RETENTIONACTIVATION
(HELL)
YES!

22. CASE STUDY
GOALS:
•Reduce Drop Off
•Prompt “Live -
Mode” Activation
SIMPLE FIX: Include large call-out for
“live Mode” in sign-up email to push users
to active page right Away.
RESULT: 81% Increase in
total active users
RETENTIONACTIVATION
Receiptful Funnel

23. THE BIG IDEA:
help them say ‘yes’
effortlessly to
motivate more action
after.
click here TO
TWEET THIS!

24. #5
FREAKIN’
AWESOME QUESTIONS
INJECT YOUR FAQ
WITH PERSONALITY!
s
Turn your FAQs Into…
AcTIVATIONRETENTION
!?!?

25. USER INTENT
GET CREATIVE WITH FAQ'S
BY INCORPORATING…
AcTIVATIONRETENTION

26. THE BIG IDEA:
‘FAQs’ don’t need to be
boring. it’s a chance to
engage visitors.
click here TO
TWEET THIS!

27. #6
BUILD RAPPORT
BY CORRECTING MISTAKES!
AcTIVATIONRETENTION
ASKING THEM
GET YOUR AUDIENCE TO
STICK AROUND BY…
“WHAT HAPPENED?”
???

28. AcTIVATIONRETENTION
???
BE PROACTIVE!!
AFTER A BOUNCE
FROM YOUR SITE…
…then Ask them
why they left??

29. CARING MAKES A DIFFERENCE!
AcTIVATIONRETENTION
REDIRECT NEGATIVE
ENERGY…
…Into positive
sentiment!!!

30. THE BIG IDEA:
DETRACTORS FROM
YOUR SITE CAN
TEACH YOU PLENTY.
click here TO
TWEET THIS!
???

31. SPREAD CREDIT,
EXTEND YOUR REACH!
REWARD#7
BUILD GREAT REFERRALS…
BOTH SIDES
REFERRAL

32. INCENTIVIZING BOTH SIDES…INCENTIVIZING BOTH SIDES…
MEANS 2X THE REFERRALS!!!MEANS 2X THE REFERRALS!!!

33. REFERRAL
INCREASED
REFERrALS BY 3900%!!!3900%!!!
WHEN THEY INCENT-
IVIZED BOTH SIDES

34. THE BIG IDEA:
GIVING VISITORS &
THEIR FRIENDS ‘MORE’
GETS MORE REFERRALS
click here TO
TWEET THIS!

35. GET CUSTOMERS
TO SHARE THE LOVE!
LOVE!!!#8
ASK YOUR CUSTOMERS FOR
(and REVIEWS)
REFERRAL

36. GETTING POSITIVE REVIEWS CAN MAKE A
BIG DIFFERENCE!!!BIG DIFFERENCE!!!
SO WHY NOT ASK FOR SOME LOVE?
REFERRAL

37. Fitness App 7 Minutes
Got 50 Five-Star reviews by
Pairing a review request
with a positive
interaction

38. THE BIG IDEA:
MAKE IT EASY FOR
CUSTOMERS TO LEAVE
REVIEWS - THIS MEANS
MORE SOCIAL PROOF.
click here TO
TWEET THIS!

39. 1
1
1
1
1
1
1
1
1
1
1
1
REVENUE
SHARE#9
YOUR FINANCIALS!
BUILD CUSTOMER/EMPLOYEE TRUST…
TRANSPARENCY
IS ALWAYS GOOD!

40. REVENUE
PROMOTE TRUST!!!PROMOTE TRUST!!!
SHARING YOUR FINANCIALS HELPS

41. REVENUE
AFTER DISCLOSING EMPLOYEE SALARIES,
BUFFER INUNDATED WITH RESUMES!!!
200%!!200%!!
INCREASE IN APPLICATIONS AFTER
DISCLOSING SALARIES!!
BUFFER SAW A
Read the
article

42. THE BIG IDEA:
TRANSPARENCY
( WITH FINANCIALS)
IS THE BEST POLICY.
click here TO
TWEET THIS!

43. REVENUE
PRICE
(Page) IS RIGHT!
MAKE SURE THAT YOUR…
#10
GETTING PAID
DEPENDS ON HOW YOU ASK!

44. REVENUE
Always show the price!
SHOW WHAT YOU GET!
State the commitment Time!
Promote bigger plans!
Recommend A Plan!
Give A TRIAL OFFER!
OUTLINE YOUR REFUND POLICY!
PRICE PAGE CHECKLIST!

45. Mailchimp
ZenDesk
KISSMETRICS
REVENUE
GREAT PRICE PAGE
EXAMPLES!
GREAT PRICE PAGE
EXAMPLES!

46. THE BIG IDEA:
HOW YOU PACKAGE
PRICES WILL AFFECT
HOW PEOPLE BUY.
click here TO
TWEET THIS!

47. RECAP
or
!?

48. explosive
GROWTH HACKS
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??

49. CLICK FOR 10X THE GROWTH HACKING GOODNESS!
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