2009/11 Database Architechs Presentation

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2009/11 Database Architechs Presentation

  1. 1. Database Architechs<br />November, 2009<br />
  2. 2. Operations<br /><ul><li>USA (17 years)
  3. 3. and France (10 years)
  4. 4. Database/Data Architecture
  5. 5. Sybase
  6. 6. Oracle
  7. 7. Microsoft SQL Server
  8. 8. DB2, Postgres, MySQL, and others …
  9. 9. Database talent pool:
  10. 10. Top database experts from around the globe.
  11. 11. Acclaimed Authors.
  12. 12. Speakers to many events and conferences.
  13. 13. Database Tools:P&T Tool - highly graphical (Sybase, Oracle and MS SQL Server)
  14. 14. Database Education & Training</li></li></ul><li>Our strengths<br />Database Architechs global consulting team has delivered hundreds of high scale, high impact database, data architecture, high availability and performance and tuning engagements.<br />Our strengths are:<br />Database Design and Data Analysis/Modeling<br />Distributed Data Architectures/Data Replication<br />Database Encryption/Security Frameworks<br />High Availability, Disaster Recovery/Business Continuity <br />Database and SQL Performance & Tuning<br />Data Standards and Governance<br />Delivery on time and within budget<br />Extreme Quality of deliverables<br />Knowledge Transfer and Education<br />
  15. 15. Our value proposition<br />Our services are database-focused and include inexpensive 2-day assessments moving you down the path to:<br /><ul><li>Reducing your overall costs.
  16. 16. Achieving high availability and scalability.
  17. 17. Meeting or exceeding your service level requirements.
  18. 18. Allowing you to put off server and storage purchase because of better utilization of what you have.
  19. 19. Enabling server and database consolidations.
  20. 20. Using our data expertise surgically for short bursts with highly skilled and experienced data professionals.
  21. 21. Optimally designing and architecting your data to meet your company's needs.</li></li></ul><li>Our Consulting Focus <br /><ul><li>High Availability Consulting:
  22. 22. HA Assessments
  23. 23. HA Design/Architecture
  24. 24. HA Build-outs
  25. 25. Mirroring, Snapshots …
  26. 26. Enterprise Architecture
  27. 27. EA Tools
  28. 28. EA Organization, Roles, Responsibilities
  29. 29. Architecture
  30. 30. Education and Training
  31. 31. SQL training
  32. 32. Data Modeling
  33. 33. P&T training
  34. 34. Data Replication training
  35. 35. Physical DB Design
  36. 36. Multi-dimensional OLAP
  37. 37. Process Modeling
  38. 38. Database Consulting:
  39. 39. Database Architecture
  40. 40. Database Design
  41. 41. Data Modeling & Data Analysis
  42. 42. Database & SQL Performance & Tuning
  43. 43. Distributed Data & Data Replication
  44. 44. Data Integration & Transformation
  45. 45. Data Warehouse & Business Intelligence
  46. 46. Database High Availability
  47. 47. Master Data Management
  48. 48. Metadata Management
  49. 49. Disaster Recovery & Business Continuity
  50. 50. Database Security & Compliance
  51. 51. Database Education & Training
  52. 52. Database Performance & Tuning tools</li></li></ul><li>All of these Authors are Consultants at Database Architechs<br />
  53. 53. Our past and upcoming Events<br />PASS Summit 2009 – Seattle, Nov 2-5<br />Oracle OpenWorld – SF, Oct 11-15<br />MDM Summit – San Francisco, Aug 24-26<br />MS SQLSUG – San Diego, Aug 20<br />SQL Saturday – Portland, Jun 6<br />MS SQL Server 2008 Migration WS – SF, April 29<br />MS SQLS UG – Portland, Apr 23<br />MS SQLS UG – Silicon Valley, Feb 17<br />MS SQLS UG – SF, Feb 11<br />
  54. 54. Our past and current customers<br /><ul><li>Healthcare:
  55. 55. AGIS Network
  56. 56. Breg International
  57. 57. Finance:
  58. 58. Visa International
  59. 59. Bank of America
  60. 60. Charles Schwab
  61. 61. Merrill Lynch
  62. 62. Robert Half
  63. 63. Wells Fargo
  64. 64. Insurance:
  65. 65. CSAA
  66. 66. Education:
  67. 67. Aplia
  68. 68. Thomson Learning
  69. 69. Retail:
  70. 70. Safeway Stores
  71. 71. High Tech Industry:
  72. 72. Apple Computers
  73. 73. Applied Materials
  74. 74. Cisco
  75. 75. Intel
  76. 76. Juniper Networks
  77. 77. Metalinc
  78. 78. Silicon Graphics
  79. 79. Sybase
  80. 80. Symantec Corporation
  81. 81. Toshiba Computers
  82. 82. Veritas
  83. 83. Automotive Industry:
  84. 84. Nissan Motors
  85. 85. Honda Motors
  86. 86. Others:
  87. 87. PG&E
  88. 88. Federal Express</li></ul>And many others around the world<br />
  89. 89. Implementation<br />- Production Build/Implementation<br />Initial assessment<br /><ul><li> Project Planning
  90. 90. Project Sizing</li></ul>- Deliverables Identified<br />- Schedules/milestones<br />- High-Level Data needs <br />System Test-Acceptance<br />- Full Test/User Acceptance<br />- Full Integration/<br /> Verification/Acceptance<br />Requirements<br />- Detail Requirements <br />- Data details identified<br /><ul><li> Dirty data/cleansing requirements
  91. 91. data integration identified</li></ul>High-level Requirements/Prototyping<br />- High-level requirements <br /><ul><li> Prototyping
  92. 92. Designs/integrations</li></ul>Code & Test<br />- Code Dev/Unit Testing<br /><ul><li> Database Coding
  93. 93. Database Testing</li></ul>Design<br /><ul><li> Detail DB/Architecture Designs
  94. 94. Data Integration designs/architecture</li></ul>Early Code & Test<br />- Early code and testing of integration/DB<br />- Heavy use of Data prototypes/profiling<br />Methodology Oriented“Data by Design”<br />Inception<br />Transition<br />Elaboration<br />Construction<br />
  95. 95. Data Services<br />
  96. 96. Database Architecture<br />Our data architects have done this for multi-billion dollar companies such as Symantec, Veritas, SGI, and others.<br />Complete or subset data architecture creation for current and the future (strategic) data architectures of any complexity. <br />
  97. 97. References/Examples<br />SGI – Quote to Collect – Data Architecture lead, multi-dimensional OLAP, DW/BI Architecture, Data Integration<br />Veritas – Data Architecture, standards, movement to data services/SOA, and data methodology<br />Symantec – Data Architecture, Master Data Management, Architecture Guiding Principles, Data Standards, and SOA.<br />Many others.<br />
  98. 98. Database Design<br />Optimized database design and implementation of large and small, simple and complex database systems using:<br /><ul><li>DB2,
  99. 99. Oracle,
  100. 100. Microsoft SQL Server,
  101. 101. Sybase,
  102. 102. MySQL,
  103. 103. Informix,
  104. 104. Postgres,
  105. 105. and massively parallel database architectures such as ParAccel, Green Plum, Netezza, and others. </li></ul>Working with the top database designers in the world.<br />
  106. 106. References/Examples<br />Charles Schwab – Performance and Tuning, Database redesigns (Oracle/SQL Server)<br />Intel Corporation – OLTP Marketing database design, Performance and Tuning, Sales & Marketing data warehouse (SQL Server)<br />JDSU – Instrument test results data collection, data replication, data warehouse (Oracle/SQL Server)<br />Toshiba – Demand Planning OLAP multi-dimensional cube design, data integration <br />Author of Sybase’s “Physical Database Design” methodology and courseware.<br />
  107. 107. Data Modeling & Data Analysis<br />Capturing even the most complex data requirements into well defined and robust data models coupled with full data analysis and validation of all objects/entities. <br />A few of our data modelers apprenticed under the originator of data modeling <br />(Dr. Peter Chen – father of entity/relationship modeling). <br />
  108. 108. References/Examples<br />Intel Corporation – Data modeling/data analysis sales and marketing<br />Sony Corporation – Data modeling/Object models for geospatial and mapping technologies<br />AGIS – Full Logical data models/physical data models of health provider<br />Lnx Research – Entity/Relationship Models/Behavior models for researcher/provider/ratings<br />PG&E – Complex Entity/Relationship models of there financial data/revenue systems.<br />Many others.<br />
  109. 109. Database & SQLPerformance and Tuning<br />Industry leading performance and tuning tools coupled with the deepest Performance and Tuning experts on most major database platforms. <br />Database tuning, indexing strategies, SQL performance.<br />
  110. 110. References/Examples<br />Intel Corporation – VLDB database performance and tuning.<br />Metalincs – Database and SQL tuning (SQL Server)<br />Channel Corporation – Oracle Database & PL/SQL Performance and Tuning.<br />Charles Schwab – Database and SQL Performance and Tuning (Sybase and SQL Server).<br />Author of Sybase’s “Performance and Tuning” methodology.<br />SQL Server Unleashed – Performance and Tuning<br />
  111. 111. Distributed Data & Data Replication<br />Our experts excel in multi-site distributed solutions and design using various technology solutions from replication, to mirroring, to log shipping. <br />Mitigating architectures and load balancing.<br />
  112. 112. References/Examples<br />JDSU – heterogeneous data replication (SQL Server to Oracle)<br />AMD – Master/Master symmetric replication (Oracle)<br />Intel Corporation – Central Publisher/Subscriber (SQL Server Replication)<br />Symantec Corporation – Central Publisher /Subscriber (SQL Server Replication)<br />Many others.<br />
  113. 113. Database Consolidation<br />
  114. 114. Database Consolidation<br />Using a proven step-by-step methodology, helping in:<br />Leveraging your existing IT architecture and investments. <br />Reengineering, Consolidating, and redesigning your data architecture to better use what you have. <br />Optimizing your entire database layer for performance, stability, and availability. <br />Reducing your IT expenses and putting off those planned server and storage purchases. <br />Focusing on enabling you to better serve your internal and external customers. <br />
  115. 115. Data Integration & Transformation<br />Decades of ETL, EAI and other data integration solutions for data migration, data warehouse, data marts, and data synchronization requirements.<br />
  116. 116. References/Examples<br />JDSU – Data transformation Services/SQL Server<br />Intel Corporation – Data Transformation Services/SQL Server<br />Sony Corporation – SSIS/SQL Server<br />SGI – Informatica/SQL Server/Oracle<br />Many others.<br />
  117. 117. Data Warehouse &Business Intelligence<br />Snow-flake, Star-schema, multi-dimensional OLAP cubes. <br />Using most major DBMS offerings from Microsoft, Oracle, IBM and others. <br />
  118. 118. References/Examples<br />Intel Corporation – Sales and Marketing DW/BI<br />Toshiba Corporation – Multi-dimensional OLAP demand planning and Forecasting<br />Apple Computers – Multi-dimensional OLAP demand planning and Forecasting, supply chain management.<br />Cisco Systems – Attach Rate forecasting, Multi-dimensional OLAP cube demand planning and forecasting.<br />PG&E – Financial and Management DW (revenue).<br />Many others.<br />
  119. 119. Database High Availability<br />Five-9’s at the database tier via many different solutions, architectures, and technologies. Our consultants live by the mantra of “continuous uptime”. <br />We feature a high availability “assessment” for anyone serious about High Availability.<br />
  120. 120. References/Examples<br />Symantec Corporation – Chat DB 24x7x365 SLA<br />Breg International – SQL Clustering ERP application<br />Aplia – SQL Clustering/Log Shipping<br />Intel Corporation – Marketing/Ad Database – 24x7x365 Global replication topology<br />HerbaLife – SQL Clustering/Log Shipping secondary<br />PeaceHealth – Database Mirroring/SQL Clustering<br />Many others.<br />
  121. 121. Master Data Management<br />Core data categories such as customer data and product data comprise the cornerstone of this practice offering. <br />A specialized MDM methodology geared towards an optimal MDM architecture and <br />solution is embodied in our delivery model for MDM. <br />Often taking advantage of hub and spoke architectures to enable MDM for major organizations. <br />
  122. 122. References/Examples<br />Veritas Corporation – Customer Master Data management (internal solution).<br />Symantec Corporation – MDM solution (CDH Oracle)<br />Master Data Management methodology hybrid developed in conjunction with Oracle MDM practice.<br />MDM readiness assessment available that includes data profiling and governance recommendations.<br />
  123. 123. Metadata Management<br />One of the forgotten elements of good data management is metadata management. <br />Our consultants can help to implement a robust metadata repository and management framework to help you with:<br />Impact analysis, <br />eDiscovery, <br />Compliance, <br />Data integrity, <br />and data quality across your IT landscape.<br />
  124. 124. References/Examples<br />Veritas – Internal metadata repository creation and reporting (impact analysis, metadata definition and web services).<br />Symantec – formal metadata repository built using System Architect (IBM). Used for impact analysis, architecture reach, eDiscovery, and many others.<br />Many others.<br />
  125. 125. Disaster Recovery &Business Continuity<br />Full DR and BC assessment and solution design for any companies’ disaster recovery/business continuity goals. <br />Fully automated/active-active patterns form the popular approaches we often recommend to customers.<br />
  126. 126. References/Examples<br />Veritas – Disaster Recovery/Business Continuity<br />Symantec Corporation – Disaster Recovery/Business Continuity planning/patterns<br />
  127. 127. Database Security & Compliance<br />Meeting global security and compliance regulations such as PII, and others are at the heart of this offering. <br />Creating the most secure framework and solutions will vary according to your needs and your industry requirements.<br />
  128. 128. References/Examples<br />Symantec Corporation – create/define enterprise security policies and framework. Vulnerability testing integration into the development life cycle. Data privacy/risk assessments.<br />Many others.<br />
  129. 129. Database Education & Training<br />Offer several time tested and exciting database courses such as:<br />Multi-dimensional database design.<br />SQL Programming, <br />Logical Data Modeling and Database design.<br />Performance and Tuning.<br />Data Replication.<br />Master Data Management ramp up.<br />
  130. 130. Strengths:<br /><ul><li>Designed and developed by the top DB experts.
  131. 131. Highly “Graphic-Oriented” interactive design – drill-down through the graphs!
  132. 132. Easily isolate performance issues in seconds.
  133. 133. Optimization strategies can be implemented and verified.
  134. 134. Safe “production” monitoring in real time.
  135. 135. Performance counters utilized include OS level.
  136. 136. Plug-and-play - no change to your IT architecture.
  137. 137. Monitor, Isolate, Drill-down approach.
  138. 138. Also runs in off-line mode with easy data export.
  139. 139. Track Record – 10 years of SQL and Database performance and tuning tools.</li></ul>Supported databases:<br /><ul><li>Sybase: SQL Supervision
  140. 140. Oracle: Database Tuning
  141. 141. MS SQL Server: SQL Shot</li></ul>Database Performance & Tuning tools <br />Video Demonstration<br />
  142. 142. References/Examples<br />We are using Database Architechs&apos; Performance and Tuning tools in all our production and test environments. Thanks to these tools we can anticipate and fix any performance issues. Isolating and fixing performance issues is now 16 times faster (down from 2 days to 1 hour). We can also log all the database performance metrics and information to isolate any past performance issue and produce some monthly reports on specific metrics. In addition, Database Architechs Performance and Tuning tools are helping us in identifying users&apos; behavior, anticipating the required tuning to optimize response time.<br />We are using Database Architechs&apos; Performance and Tuning tools for the following: 1) Monitor applications&apos; response time before moving to production. 2) Isolate poor performing SQL queries, stored procedures, triggers ... on production databases. Thanks to Database Architechs&apos; Performance and Tuning tools we&apos;ve been able to improve SQL queries performances from few minutes to few seconds. Database Architechs&apos; Performance and Tuning tools has also helped us to isolate performance issues during our database migration process.<br />I&apos;m using Database Architechs&apos; Performance and Tuning tools since several years. I appreciate very much these tools for real-time database server monitoring. I appreciate particularly: - The GUI, to visualize and isolate any performance issue in seconds. - How easy and fast it is, to install the tools and start monitoring any database server. - The logging feature, to analyze past performance issues. - The batch mode, to log performance metrics automatically based on events. <br />
  143. 143. P&T Tools Download<br />http://www.dbarchitechs.com<br />
  144. 144. Overall send rate 41 % faster (2005 vs. 2008)<br />Overall restore rate 52% faster (2005 vs. 2008)<br />Overall availability topology inherits <br />the restore rate ~ 50% more available<br />Example:<br /><ul><li>743 ms Transaction (in 2005 mirroring configuration)
  145. 145. 379 ms Transaction (in 2008 mirroring configuration)</li></ul>In failover, what would have been 20 seconds before mirror becomes principal turns into roughly 8-10 seconds (or 3 seconds turns into 1.5 seconds, so on).<br />DB Mirroring Benchmark: 2005 vs. 2008<br />
  146. 146. Overall send rate 26 % faster (2008 Conventional versus SSD)<br />Overall restore rate 17% faster (2008 Conventional versus SSD)<br />Overall db mirroring topology garners ~ 20% more availability<br />Examples:<br />10 min 17 seconds to complete<br /><ul><li>4:32:37am 4:43:00am (principal send’s)
  147. 147. 4:32:48 am 4:43:05am (mirror restore’s)</li></ul>8 min 38 seconds to complete<br /><ul><li>3:45:19am 3:53:20am (principal send’s)
  148. 148. 3:45:20am 3:53:20am (mirror restore’s)</li></ul>100% Transparent (zero DB & application changes) !<br />DB Mirroring Benchmark 2008: SSD<br />
  149. 149. Remote Services<br />Using our P&T Tools and a proven methodology, we are extending our database-focused services:<br />Available through a secured connection.<br />Top database experts available as needed using a pool of hours.<br /><ul><li>Remote Physical Database Design:We have designed and deployed all kinds of systems, from OLTP databases to Decision support systems (Data warehouse, Business Intelligence and OLAP cube technologies). Our intervention quite often involves using advanced techniques such as data replication, clustering, and database mirroring.
  150. 150. Remote Performance and Tuning:As part of any P&T engagement, we use a detailed performance and tuning methodology that has been developed over many years to offer predefined deliverables that maximize the end-result of our customers.Typically, our results include an improvement in database throughput ranging from 100% to 750% as well as a massive reduction in response times.</li></li></ul><li>DATABASE Architechs’ Team<br />Thierry Gerardin<br />tgerardin@dbarchitechs.com<br />415-596-2709<br /><ul><li>Managing Principal & Co-owner:
  151. 151. Management
  152. 152. Research and Development,
  153. 153. DB Design
  154. 154. P&T for MS SQL Server, Sybase and Oracle
  155. 155. European focus until recently, company growth leader – multiple years
  156. 156. Expanding DB Architechs consulting practices to USA and Asia
  157. 157. Sybase P&T and DBA Certified Professional
  158. 158. Contributor to SQL Server 2005 Unleashed</li></ul>Paul Bertucci<br />pbertucci@dbarchitechs.com<br /><ul><li>DB Architechs Founder and Advisor:
  159. 159. DB Design
  160. 160. P&T for MS SQL Server, Sybase, DB2 and Oracle.
  161. 161. Data design expert: with Dr. Peter Chen
  162. 162. Primary Author of SQL Server 2000, 2005 & 2008 Unleashed
  163. 163. Co-Author of ADO.NET in 24 hours
  164. 164. Author MS SQL Server High Availability
  165. 165. Author Sybase Performance & Tuning
  166. 166. Author Sybase Physical DB Design
  167. 167. Veritas SQL Server Performance Series</li></li></ul><li>Our past and current partners<br />Services Partners:<br /><ul><li>Fusion Storm
  168. 168. Ascent Services Group
  169. 169. Computer Science Corporation (CSC)
  170. 170. Cap Gemini Ernst & Young (CGEY)
  171. 171. i2 Technologies
  172. 172. Collaborative Consulting (Boston)</li></ul>High Tech Partners:<br /><ul><li>HP / Mercury
  173. 173. Microsoft
  174. 174. Paraccel
  175. 175. Solid Data
  176. 176. Sybase</li></ul>Joint Proposals, as a named sub, <br />and as augmentation<br />
  177. 177. Database Architechs’ new Website<br />Leveraging our database expertise our new Website includes:<br /><ul><li>Table-driven contents allowing dynamic and real-time updates.
  178. 178. A full and automatic workflow for our P&T Tools allowing to:
  179. 179. Download the product.
  180. 180. Request and get in few minutes a free-trial license key.
  181. 181. Buy and get in few minutes a license key.
  182. 182. Manage technical support requests.</li></ul>www.dbarchitechs.com<br />
  183. 183. Feel free to ask questions.<br />Thank you for your time and participation.<br />Contact us at 415-944-8184<br />or contact@dbarchitechs.com<br />

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