Four trends in digital media

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A short presentation for a project I still cannot disclose more information about.

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  • Four trends in digital media

    1. 1. Four trends in digital mediaby Raquel Herrera
    2. 2. Assumptions in digital mediaDigital media are the present and future ofmediaDigital media are all-embracing, pervasive andubiquituous
    3. 3. Four trends in digital mediaDigital media are…NarratedResponsiveTransmediaVisualized
    4. 4. Digital media are… narratedNews are storiesNew platforms are used to create and share storiesStories engage audiences both in journalism and advertising
    5. 5. Digital media are… narrated
    6. 6. Digital media are… narrated
    7. 7. Digital media are… responsiveDigital audiences are participantDesign caters to various audiencesResponsive design adapts to social and mobile audiences
    8. 8. Digital media are… responsive
    9. 9. Digital media are… responsive
    10. 10. Digital media are… transmediaDigital media aretransmedia/crossmedia(stories)One product, many platforms;various products, variousplataformsProfessionals have to conceivetransmedia from the start(Image source: Library Technology Launch Pad)
    11. 11. Digital media are… transmedia
    12. 12. Digital media are… transmedia
    13. 13. Digital media are… visualizedInfographies and visualizations (also) belong to journalistsJournalists extract meaning (and create stories) through big dataVisual representation is as important as written descriptions
    14. 14. Digital media are… visualized
    15. 15. Digital media are… visualized
    16. 16. Four trends in digital media (summary)Digital media are…Narrated (tell stories)Responsive (to audiences and devices)Ttransmedia (through different contents and platforms)Visualized (through graphics and visualizations )

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