Successfully reported this slideshow.

Terry Frewens Digital Marketing Plan[1]

918 views

Published on

This is a presentation of my online marketing presence for residential home sales

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Terry Frewens Digital Marketing Plan[1]

  1. 1. Coldwell Banker Digital Marketing Plan SM Prepared exclusively for:My next home seller By Terry Frewen, GRI Broker/Owner Coldwell Banker Frewen Realty
  2. 2. About Coldwell Banker’s Digital Marketing Plan SM <ul><li>For almost a century Coldwell Banker Real Estate Corporation has become synonymous with excellence, leadership and exceptional customer service in the real estate industry. </li></ul><ul><li>Our focus has remained on providing the best services possible for home sellers and buyers alike. </li></ul><ul><li>The Coldwell Banker Digital Marketing Plan SM is our way of demonstrating how we’ll use the latest Web-based and digital technologies to make your property stand out in today’s real estate marketplace. </li></ul>Jim R. Gillespie President and Chief Executive Officer Coldwell Banker Real Estate Corporation
  3. 3. The Digital Marketing Plan… … is our commitment to you to continue providing the highest quality service using today’s most innovative marketing tools.
  4. 4. Digital Marketing Tools coldwellbanker.com REALTOR.COM Coldwellbankerfrewenrealty.com Web Marketing Pledge
  5. 5. coldwellbanker.com <ul><li>The award-winning coldwellbanker.com is one of the industry’s leading Web sites. </li></ul><ul><ul><li>Buyers spend an average of 20 minutes on the site viewing properties like yours </li></ul></ul><ul><ul><li>Exclusive features like Personal Retriever® sends an e-mail to buyers when new properties appear on the web site </li></ul></ul>Go Online!
  6. 6. coldwellbanker.com <ul><li>Supported by our national and local advertising campaigns </li></ul><ul><li>Listings feature extensive details, including multiple photos, virtual tours and neighborhood information </li></ul><ul><li>Direct links to our local company web site provides more details about the local marketplace </li></ul>Go Online!
  7. 7. coldwellbanker.com <ul><li>My Personal Profile Page helps attract buyers and promote your property online </li></ul><ul><li>Buyers can directly contact me by email to request a showing of your home and more information </li></ul><ul><li>Integrated online tools – like mortgage calculators and Concierge Services – help me attract buyers who will see your property, too </li></ul>Go Online!
  8. 8. Listings on coldwellbanker.com Sally Sales 123 Main Street Multiple Photos Finance Tools Easy ways to contact me for more information Extensive Details Personal Retriever Tools – like Save
  9. 9. REALTOR.COM <ul><li>Our partnership with REALTOR.COM helps us maximize your property’s exposure locally, nationally and internationally online </li></ul><ul><li>Your property will be accessible to more than 80% of homebuyers using the web to search homes 1 </li></ul><ul><li>Homebuyers spend 85% of the time they search online for a home on REALTOR.COM </li></ul>1 Source: NAR Profile of Home Buyers and Sellers Where the World Shops for Real Estate Online™
  10. 10. Our Company Web Site <ul><li>www.coldwellbankerfrewenrealty.com </li></ul><ul><ul><li>View current listings </li></ul></ul><ul><ul><li>View individual Agent Websites </li></ul></ul><ul><ul><li>Find a Home requests </li></ul></ul><ul><ul><li>Search the MLS </li></ul></ul>www.coldwellbankerfrewenrealty.com
  11. 11. My Local Web Site <ul><li>My personal web site, www.coolcityhomes.com will provide the following </li></ul><ul><ul><li>View your listing </li></ul></ul><ul><ul><li>Request Appointments </li></ul></ul><ul><ul><li>Buyer tools like Personal Retriever </li></ul></ul><ul><ul><li>Mortgage resources </li></ul></ul><ul><ul><li>Link to HomeFeedback.com </li></ul></ul><ul><ul><li>-allows you to view the direct feedback from the agent who showed your house. </li></ul></ul><ul><ul><li>- Virtual Tour of your Home by flyinside.com </li></ul></ul>www.coolcityhomes.com.
  12. 12. My Local Web Site <ul><li>My personal web site, www.wellcomemat.com/coolcityhomes will provide the following </li></ul><ul><ul><li>Streaming Video of your home </li></ul></ul><ul><ul><li>Mapped location of your home </li></ul></ul><ul><ul><li>Mortgage resources </li></ul></ul><ul><ul><li>Multiple Photos of your home </li></ul></ul>www.wellecomemat.com/coolcityhomes
  13. 13. The Coldwell Banker Web Marketing Pledge <ul><li>Your property will be submitted to </li></ul><ul><li>multiple Web sites, including: </li></ul><ul><ul><li>www.coldwellbanker.com </li></ul></ul><ul><ul><li>www.REALTOR.com </li></ul></ul><ul><ul><li>www.Lansing-realestate.com </li></ul></ul><ul><ul><li>www.Grar.com </li></ul></ul><ul><ul><li>www.frewenrealty.com </li></ul></ul><ul><ul><li>www.wellcomemat.com/coolcityhomes </li></ul></ul><ul><ul><li>www.coolcityhomes.com </li></ul></ul><ul><li>Your property information will include: </li></ul><ul><ul><li>Multiple photos </li></ul></ul><ul><ul><li>Steaming Video Tour </li></ul></ul><ul><ul><li>Virtual Tour by flyinside.com </li></ul></ul><ul><ul><li>Detailed descriptions </li></ul></ul><ul><li>Your property will be submitted to the Coldwell Banker Personal Retriever service to email alert buyers </li></ul><ul><li>Inquiries from online consumers will be responded to in a timely manner via LEAD ROUTER </li></ul>
  14. 14. INTERNET MARKETING EXPERTS When you List with me your Home will be a “SHOWCASED PROPERTY” advertised with multiple photos on REALTOR.com and the following Major Internet Real Estate Channels! Distribution Partner Channel Link MSN House & Home Google Real Estate AOL.com Home & Real Estate Homestore.com Homes by Realtor.com Wall Street Journal RealEstateJournal.com Netscape Home & Real Estate CompuServe Home & Real Estate Digital City Real Estate iWon Real Estate / Home & Garden Excite Real Estate Juno House & Home Net Zero House & Home Chicago Sun Times Homes
  15. 15. www.coldwellbanker.com www.realtor.com www.zipvo.com www.wellcomemat.com www.lansing-realestate.com www.grar.com www.yahoo.com www.trulia.com www.zillow.com www.frontdoor.com www.openhouse.com www.craigslist.com www.yahoo.classifieds.com backpage.com craigslist Google Base HotPads Kijiji LiveDeal Oodle Trulia Vast Zillow and more...

×