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Terry Frewens Digital Marketing Plan[1]


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This is a presentation of my online marketing presence for residential home sales

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Terry Frewens Digital Marketing Plan[1]

  1. 1. Coldwell Banker Digital Marketing Plan SM Prepared exclusively for:My next home seller By Terry Frewen, GRI Broker/Owner Coldwell Banker Frewen Realty
  2. 2. About Coldwell Banker’s Digital Marketing Plan SM <ul><li>For almost a century Coldwell Banker Real Estate Corporation has become synonymous with excellence, leadership and exceptional customer service in the real estate industry. </li></ul><ul><li>Our focus has remained on providing the best services possible for home sellers and buyers alike. </li></ul><ul><li>The Coldwell Banker Digital Marketing Plan SM is our way of demonstrating how we’ll use the latest Web-based and digital technologies to make your property stand out in today’s real estate marketplace. </li></ul>Jim R. Gillespie President and Chief Executive Officer Coldwell Banker Real Estate Corporation
  3. 3. The Digital Marketing Plan… … is our commitment to you to continue providing the highest quality service using today’s most innovative marketing tools.
  4. 4. Digital Marketing Tools REALTOR.COM Web Marketing Pledge
  5. 5. <ul><li>The award-winning is one of the industry’s leading Web sites. </li></ul><ul><ul><li>Buyers spend an average of 20 minutes on the site viewing properties like yours </li></ul></ul><ul><ul><li>Exclusive features like Personal Retriever® sends an e-mail to buyers when new properties appear on the web site </li></ul></ul>Go Online!
  6. 6. <ul><li>Supported by our national and local advertising campaigns </li></ul><ul><li>Listings feature extensive details, including multiple photos, virtual tours and neighborhood information </li></ul><ul><li>Direct links to our local company web site provides more details about the local marketplace </li></ul>Go Online!
  7. 7. <ul><li>My Personal Profile Page helps attract buyers and promote your property online </li></ul><ul><li>Buyers can directly contact me by email to request a showing of your home and more information </li></ul><ul><li>Integrated online tools – like mortgage calculators and Concierge Services – help me attract buyers who will see your property, too </li></ul>Go Online!
  8. 8. Listings on Sally Sales 123 Main Street Multiple Photos Finance Tools Easy ways to contact me for more information Extensive Details Personal Retriever Tools – like Save
  9. 9. REALTOR.COM <ul><li>Our partnership with REALTOR.COM helps us maximize your property’s exposure locally, nationally and internationally online </li></ul><ul><li>Your property will be accessible to more than 80% of homebuyers using the web to search homes 1 </li></ul><ul><li>Homebuyers spend 85% of the time they search online for a home on REALTOR.COM </li></ul>1 Source: NAR Profile of Home Buyers and Sellers Where the World Shops for Real Estate Online™
  10. 10. Our Company Web Site <ul><li> </li></ul><ul><ul><li>View current listings </li></ul></ul><ul><ul><li>View individual Agent Websites </li></ul></ul><ul><ul><li>Find a Home requests </li></ul></ul><ul><ul><li>Search the MLS </li></ul></ul>
  11. 11. My Local Web Site <ul><li>My personal web site, will provide the following </li></ul><ul><ul><li>View your listing </li></ul></ul><ul><ul><li>Request Appointments </li></ul></ul><ul><ul><li>Buyer tools like Personal Retriever </li></ul></ul><ul><ul><li>Mortgage resources </li></ul></ul><ul><ul><li>Link to </li></ul></ul><ul><ul><li>-allows you to view the direct feedback from the agent who showed your house. </li></ul></ul><ul><ul><li>- Virtual Tour of your Home by </li></ul></ul>
  12. 12. My Local Web Site <ul><li>My personal web site, will provide the following </li></ul><ul><ul><li>Streaming Video of your home </li></ul></ul><ul><ul><li>Mapped location of your home </li></ul></ul><ul><ul><li>Mortgage resources </li></ul></ul><ul><ul><li>Multiple Photos of your home </li></ul></ul>
  13. 13. The Coldwell Banker Web Marketing Pledge <ul><li>Your property will be submitted to </li></ul><ul><li>multiple Web sites, including: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Your property information will include: </li></ul><ul><ul><li>Multiple photos </li></ul></ul><ul><ul><li>Steaming Video Tour </li></ul></ul><ul><ul><li>Virtual Tour by </li></ul></ul><ul><ul><li>Detailed descriptions </li></ul></ul><ul><li>Your property will be submitted to the Coldwell Banker Personal Retriever service to email alert buyers </li></ul><ul><li>Inquiries from online consumers will be responded to in a timely manner via LEAD ROUTER </li></ul>
  14. 14. INTERNET MARKETING EXPERTS When you List with me your Home will be a “SHOWCASED PROPERTY” advertised with multiple photos on and the following Major Internet Real Estate Channels! Distribution Partner Channel Link MSN House & Home Google Real Estate Home & Real Estate Homes by Wall Street Journal Netscape Home & Real Estate CompuServe Home & Real Estate Digital City Real Estate iWon Real Estate / Home & Garden Excite Real Estate Juno House & Home Net Zero House & Home Chicago Sun Times Homes
  15. 15. craigslist Google Base HotPads Kijiji LiveDeal Oodle Trulia Vast Zillow and more...