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CMM Final Presentation
Topic: Social Media in Tennis
By Tim Forance
ATP
Mission Statement: “As the governing body of
the men’s professional tennis circuit, the ATP is
committed to creatively...
WTA
Statement: “The WTA is the global leader in women's
professional sport with more than 2,500 players representing 92
na...
ITF
Mission Statement: "ITF Pro Circuit, an entry
level professional tennis initiative. The ITF and
its member nations wor...
USTA
Mission Statement: “To Promote and Develop
the Growth of Tennis.”
Strengths: Size, Big name players
Weaknesses: Only ...
WTT
Mission Statement: “World Team Tennis is
dedicated to promoting the sport of tennis as a
sport for everyone and anyone...
Leading Tennis Organizations
ATP WTA
Other Tennis Organizations
ITF
WTT
USTA
Sources
• http://www.atpworldtour.com/
• http://www.wtatennis.com/
• http://www.itftennis.com/home.aspx
• http://www.usta....
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Cmm final presentation

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Cmm final presentation

  1. 1. CMM Final Presentation Topic: Social Media in Tennis By Tim Forance
  2. 2. ATP Mission Statement: “As the governing body of the men’s professional tennis circuit, the ATP is committed to creatively and professionally leading the worldwide growth of the game.” Strengths: Size, International, Popular Players Weaknesses: N/A
  3. 3. WTA Statement: “The WTA is the global leader in women's professional sport with more than 2,500 players representing 92 nations competing for more than $100 million in prize money at the WTA's 54 events and four Grand Slams in 33 countries. Over 5.4 million people attended women's tennis events in 2012 with hundreds of millions more watching on television and digital channels around the world.” Strengths: Size, International, Popular Players Weaknesses: Not as big as ATP, No Instigram
  4. 4. ITF Mission Statement: "ITF Pro Circuit, an entry level professional tennis initiative. The ITF and its member nations working together to grow the game.“ Strengths: Size, International Weaknesses: Little social media activity, No big name players
  5. 5. USTA Mission Statement: “To Promote and Develop the Growth of Tennis.” Strengths: Size, Big name players Weaknesses: Only in US, Little social media activity
  6. 6. WTT Mission Statement: “World Team Tennis is dedicated to promoting the sport of tennis as a sport for everyone and anyone by tapping the fun, competitive, social and entertaining spirit that comes from being part of a team.” Strengths: Lots of social media activity, Big name players Weaknesses: Only in US, Smaller season and venues
  7. 7. Leading Tennis Organizations ATP WTA
  8. 8. Other Tennis Organizations ITF WTT USTA
  9. 9. Sources • http://www.atpworldtour.com/ • http://www.wtatennis.com/ • http://www.itftennis.com/home.aspx • http://www.usta.com/ • http://www.wtt.com/

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