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Die digitale Öffentlichkeitsarbeit der Stabi Hamburg

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Sessionvorschlag auf dem Startcamp Hamburg, mit der Community diskutiert am 6.9.2019.
Die Stabi ist nicht nur Hamburgs größte wissenschaftliche Bibliothek, sondern sowohl für die Hochschulangehörigen als auch für alle HamburgerInnen da. Wie sie über ihre gedruckten und elektronischen Bestände und den freien Zugang zum Wissen im Rahmen ihrer Social Media Arbeit informiert, soll einleitende Grundlage dieser Session sein, um im Anschluss mit den Teilnehmenden über die Möglichkeiten der Kulturvermittlung im Web zu diskutieren.

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Die digitale Öffentlichkeitsarbeit der Stabi Hamburg

  1. 1. Die digitale Öffentlichkeitsarbeit der Stabi Hamburg Markus Trapp, Staats- und Universitätsbibliothek Hamburg Sessionvorschlag auf dem Startcamp Hamburg «No limits?! Wissenschaft und Kultur für alle» 6. September 2019
  2. 2. Programm • Warum und wie nutzt die Stabi Social-Media • Die Social-Media-Kanäle der Stabi Hamburg • Praktische Beispiele zur Bewerbung digitaliserter Bestände • Lektürehinweise • Fragen & Diskussion
  3. 3. Vorbemerkung • Um Digitalisierung effektiv zu bewerben, brauchen Sie ein Social-Media-Konzept. • Mit einem selbst gehosteten Blog behalten Sie die Kontrolle über Ihre Inhalte. • Nutzen Sie Netzwerkeffekte der Sozialen Medien (Facebook, Twitter usw.) und teilen Sie dort Blogartikel zur Digitalisierung. Liegt Infrastruktur bzw. Personal in Ihrer Institution für den Social-Media-Einstieg nur begrenzt vor: Als Test einen Kanal aussuchen und erstmal „klein anfangen“.
  4. 4. Social Media an der Stabi Wie verhindert man, dass der Social-Media-Experte zum Nadelöhr für das wird, was nach außen kommuniziert wird? Foto: Markus Grossalber sewing needle with thread (CC BY 2.0)
  5. 5. Social-Media-Konzept der Stabi  Nutzer dort abholen, wo sie sind  Sichtbarmachen unserer Arbeit  Erweiterung des Nutzerkreises  Steigerung der Zugriffe auf das E-Medien-Angebot  Direkte Kommunikation mit Nutzern  Fachliche Vernetzung mit Experten und verwandten Institutionen • Blog als zentraler Nachrichten- kanal prominent auf Website • Stabsstelle Social Media (seit 2010) • Neuigkeiten werden in Social Media geteilt: Twitter, Facebook & Instagram • MitarbeiterInnen melden interessante News/Projekte ans Social-Media-Team Im Konzept der Stabi Hamburg verankerte Ziele von Social Media
  6. 6. Was ist alles Social Media? Es beginnt schon mit der Website: • Hat Ihre Institution ein Blog, binden Sie es prominent in die Website ein. • Starten Sie das Blog nicht als paralleles Angebot „irgendwo anders“. Das Layout möglichst an die Website anpassen.
  7. 7. Die Stabi auf Facebook • Seit 2010 • 3.500 Follower • Blogartikel fließen automatisch ein (über WordPress- Extension JetPack) facebook.com/stabihh
  8. 8. Die Stabi auf Twitter • Seit 2010 • Über 4.000 Follower • Blogartikel werden manuell getwittert twitter.com/StabiHH
  9. 9. Die Stabi auf Instagram • Seit 2015 • > 1.500 Follower • Ca. 1 Posting pro Werktag instagram.com/stabihh
  10. 10. #oldhamburgstabi Immer dienstags zeigen wir auf Instagram Bilder aus dem alten Hamburg, historische Hamburg- Ansichten oder -Karten, Fotos, oder Porträts: instagram.com/tags/oldhamburgstabi Idee: Sammlungsreferentin Antje Theise
  11. 11. Kulturhackathon Coding Da Vinci Info: codingdavinci.de Set 1: Historische Hamburg- Karten Set 2: Kupferstiche Set 3: Architektur-Fotos Metadaten und Bilder zu diesen Sets bei Coding Da Vinci Coding Da Vinci Nord 11/2016: Voller Erfolg für alle Beteiligten 06/2019: Sommer des Wissens
  12. 12. Bergedorf-Blog Historische Betrachtungen anhand von Quellen der SUB Hamburg: Autor: Staatsrat a.D. Bernd Reinert Anhand ausgewählter Artikel von vor 100 Jahren wird gezeigt, wie sich im und durch den Ersten Weltkrieg das Leben in Bergedorf änderte. blogs.sub.uni-hamburg.de/bergedorf
  13. 13. Fachinformationsdienst Romanistik twitter.com/FIDRomanistikblog.fid-romanistik.de/
  14. 14. Lektürehinweise • Wenn Sammlungen in den Dialog mit dem Besucher treten; Christian Gries, 05/2017 • Using social media to curate digital artworks can lead to increased and more dynamic public participation and engagement; Claire Taylor mit umfassender Analyse der Vorteile aber auch der Probleme des digitalen Kuratierens, 04/2017 • Social Media brings connections; Schlussfolgerungen aus der Nutzerstudie ‘User Studies for Digital Library Development’, von Jeffery Guin, 06/2017 • Deutsche sind fast viereinhalb Stunden täglich online – Smartphone das Tor ins Internet; v. Carsten Knop (FAZ) zur Studie der Prüfungs- u. Beratungsges. EY, 06/2017 • Veränderungsmanagement bei der Implementation einer Social-Media-Strategie; ausform. Vortrag v. M. Trapp, Bibliothekartag Nürnberg 2015, o-Bib, Bd.2 Nr.4, 2015 • Konzeption und Praxis der Social Media Arbeit an der SUB Hamburg, Bibliothekartag Wien, Folien von M. Trapp, 09/2015 • Digitalisate und ihre Verwendung im wirklichen Leben. Fortbildungsveranstaltung der SUB Hamburg, Folien von M. Trapp, 03/2016 • Instagram für Bibliotheken: Nutzernähe, Aufmerksamkeit und viele Möglichkeiten zur Vernetzung; von Markus Trapp, in BuB – Forum Bibliothek & Information, 02/2017
  15. 15. Fragen & Diskussion markus.trapp@sub.uni-hamburg.destabi.hamburg Folienvorlage: SlideHunter.com CC BY 4.0 Vielen Dank! Nun ist Zeit für Fragen und den Austausch in der Diskussion. Sie erreichen mich zudem jederzeit unter untenstehender E-Mail-Adresse oder auf Twitter unter @textundblog.

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