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7 Ways to Increase Conversions on Mobile Devices

Use these unique steps to create better experiences for your mobile viewers and increase conversions on mobile devices.

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7 Ways to Increase Conversions on Mobile Devices

  1. 1. 7 Ways to Increase Conversions on Mobile Devices UNIQUE STEPS TO TURN MORE VIEWERS INTO CUSTOMERS
  2. 2. Why Does Mobile Matter?  77% of U.S. internet usage comes from mobile devices (Zenith)  Mobile purchases account for 41% of total retail revenue (Recode)  Chances are, the people you want to be your customers are on their phones – a lot.  So how do you turn them from viewers into customers?
  3. 3. 5 Basic Tips to Convert More 1. Keep your most important content above the fold  Don’t make viewers scroll to get what they need 2. Follow up with leads multiple times  80% of sales come after the 5th follow-up (Marketing Donut)
  4. 4. 5 Basic Tips to Convert More 3. Promote free offers (content, trials, samples, etc.) 4. Use buttons instead of text links (more click-able) 5. Experiment with colors, fonts, and place  You should always be optimizing, testing, and improving
  5. 5. 7 Ways to Increase Conversions 1. Keep your emails under the length of a tweet (50 words)  Average person reads about 200 words per minute  Average working memory is about 15 seconds  That gives you 50 words to grab someone’s attention and get them to take a next step.  Anything longer forces viewers to put in extra effort to engage with you, and most won’t do that.
  6. 6. 7 Ways to Increase Conversions 2. Significantly improve page speed (ideally under 2 secs.)  53% of sites are abandoned if they take longer than 3 seconds to load (DoubleClick)  A 1 sec. delay decreases conversions up to 20% (Akamai)  A 1 sec. improvement increases conversions 4-27% (Hobo Web) How do you improve page speed? See next slide
  7. 7. 7 Ways to Increase Conversions  Use online tools like Google PageSpeed Insights and Pingdom Website Speed Test  General Tips:  Leverage browser caching  Optimize your images (use Microsoft Paint, JPEG Mini or other tools; resize to your website’s dimensions)  Combine scripts  Minimize redirects  Create Accelerated Mobile Pages (AMP pages)
  8. 8. 7 Ways to Increase Conversions 3. Reach out to your targets when they’re actually on their phones.  Almost 80% of people check their phone as soon as they wake up (IDC Research)  Mobile usage skyrockets in the evenings (SmartInsights)
  9. 9. 7 Ways to Increase Conversions 4. Use Click-to-Text wherever possible  Most traffic comes from mobile devices (Zenith)  People prefer texting over other channels (Twilio, Gallup)  2-and-2 together  Let people text you from your mobile website, Google listing and more For more info, see: textrequest.com/blog/click-to-text
  10. 10. 7 Ways to Increase Conversions 5. Streamline your website copy  Mobile viewers spend 10-15 seconds on a page  They don’t want to read and scroll through a bunch of copy  Remove clutter and keep your messaging concise
  11. 11. 7 Ways to Increase Conversions 6. Be personal! (3 ways)  Use contacts’ names in emails, texts, and other communications  Keep your terminology and content down-to-earth and relatable  Drop the industry jargon. Speak like a human.  Determine what to send and show contacts based on past behavior (marketing personalization)
  12. 12. 7 Ways to Increase Conversions 7. Verify, re-engage, and follow-up with viewers via text  Texting can increase verification rates by 100% or more (Nexmo)  SMS retargeting can “recover up to 25% of revenue lost to cart abandonment” (Carts Guru)
  13. 13. The #1 Theme Here  Creating conversions starts with creating better experiences  That usually means making your website and your funnel both simpler and faster  When the experience is easy, painless, and even enjoyable for mobile viewers, you’ll increase conversions
  14. 14. References https://www.zenithmedia.com/smartphone-penetration-reach-66-2018/ https://www.textrequest.com/blog/online-traffic-mobile-devices/ https://www.recode.net/2017/11/24/16696602/thanksgiving-black-friday-2017-online-retail-sales-3-billion-adobe https://www.marketingdonut.co.uk/sales/sales-techniques-and-negotiations/why-you-must-follow-up-leads https://www.doubleclickbygoogle.com/articles/mobile-speed-matters/ https://www.hobo-web.co.uk/your-website-design-should-load-in-4-seconds/ http://www.adweek.com/digital/smartphones/?red=at https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/ https://www.twilio.com/learn/commerce-communications/how-consumers-use-messaging http://news.gallup.com/poll/179288/new-era-communication-americans.aspx textrequest.com/blog/click-to-text https://www.textrequest.com/blog/mobile-engagement-increase-conversions/ https://www.slideshare.net/Nexmo_Inc/phone-number-verification-done-right https://blog.carts.guru/en/sms-triggers-new-answer-retargeting-2/
  15. 15. 7 Ways to Increase Conversions on Mobile Devices UNIQUE STEPS TO TURN MORE VIEWERS INTO CUSTOMERS

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