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Using Group Text Messaging to Increase Student Enrollment

Founded in 2006, TextMarks provides a SMS platform for businesses and nonprofit organizations like schools to manage their opt-in subscribers. By leveraging the power of personal communication through text messages, TextMarks empowers small businesses, schools, churches, and transit agencies to reach communities faster through group messaging.

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Using Group Text Messaging to Increase Student Enrollment

  1. 1. TextMarks Using Group Text Messaging to Increase Student Enrollment
  2. 2. Introduction  Founded in 2006, TextMarks provides a SMS platform for businesses and nonprofit organizations like schools to manage their opt-in subscribers. By leveraging the power of personal communication through text messages, TextMarks empowers small businesses, schools, churches, and transit agencies to reach communities faster through group messaging. Maintaining school enrollment levels can be a daunting task for many higher education administrators. Increasing student enrollment means starting expensive marketing and outreach programs. Text messaging is one way to reach out to potential students and grow enrollment at an affordable cost. There are various ways text messaging can help schools increase enrollment. Schools can promote their websites through text messaging by including a call to action for promotional materials such as shirts, brochures, or direct mail.
  3. 3. Group Text Messaging  This way, when potential students send the text, they get an automatic reply with a link to the school's website. The school can also include a direct link to an online inquiry form. Through it, potential students can be specific about what they are looking for, including their academic and extracurricular interests. With this information, schools can create subsets of potential students and customize their texts to answer student queries. Schools can even invite students to social events or recruitment fairs, where potential students can interact with current and former students. When the potential students finally apply to join a school, the school can send text message reminders at every step, informing students of the status of their applications and any upcoming deadlines.

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Founded in 2006, TextMarks provides a SMS platform for businesses and nonprofit organizations like schools to manage their opt-in subscribers. By leveraging the power of personal communication through text messages, TextMarks empowers small businesses, schools, churches, and transit agencies to reach communities faster through group messaging.

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