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Smartphone Adoption, Text Message Marketing Opportunities Rise

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California-based TextMarks provides large-scale text messaging solutions to help businesses, schools, and organizations get their messages out to wide audiences. As adoption of short messaging service (SMS) has grown, many marketing professionals have recognized the potential of sending text messages to current and prospective customers. TextMarks responds to this need with specific solutions for segmented marketing and lead generation.

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Smartphone Adoption, Text Message Marketing Opportunities Rise

  1. 1. SMARTPHONE ADOPTION, TEXT MESSAGE MARKETING OPPORTUNITIES RISE By TextMarks
  2. 2. INTRODUCTION  California-based TextMarks provides large-scale text messaging solutions to help businesses, schools, and organizations get their messages out to wide audiences. As adoption of short messaging service (SMS) has grown, many marketing professionals have recognized the potential of sending text messages to current and prospective customers. TextMarks responds to this need with specific solutions for segmented marketing and lead generation. In early 2015, a report from the Pew Research Center revealed that the percentage of Americans who own smartphones has risen significantly since 2011, with 64 percent of U.S. adults owning a smartphone.
  3. 3. MARKETING OPPORTUNITIES RISE  Of those smartphone users, nearly half agree that they could not live without their smartphone. Today’s smartphone users rely on their phones for everything from emailing and calling others to getting vital news and information. Other research has validated that 81 percent of mobile device owners use SMS text communication. For marketers, this growing phone usage provides significant opportunity to reach customers with text messaging campaigns. Text-based marketing is one way to build permission-based relationships and send out high-value promotions to customers.

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