J. SCHUH
WHY SHOULD YOU LISTEN TO ME?          •   15 yrs experience          •   10,000 hrs of producing          •   Industry Lea...
4 out of 5       INTERNET USERS    WATCH VIDEOS ONLINESOURCE: comscore (2009)
U.S. INTERNET USERS  WATCHED 34 BILLION  VIDEOS IN MAY 2012SOURCE: NewMedia TrendWatch November 2012
ONLINE VIDEO  IS LIKE TV RIGHT?
BZZZZZZZZZ!
ONLINE VIDEO IS:        • Targetable        • Measurable        • Real TimeSOURCE: Tod Sacerdoti (2010)
You have a portable videoproduction studio in your pocket.
GENERATION                          BORN *                      AGEBaby Boomers’ 1946 – 1964                              ...
52%   OF THE WORLD’S POPULATION      IS UNDER 30-YEARS-OLDSOURCE: Census 2010
YOUNGER GENERATIONS ARE THE FIRST TO ADOPT            NEW TECHNOLOGIESSOURCE: NewMedia TrendWatch November 2012
BOOMERS’ ADOPTION OF       NEW TECHNOLOGYDRIVES GROWTHSOURCE: NewMedia TrendWatch November 2012
Video ads targeted to children ages 6          to 14 had thehighest video ad click through rate at 3.5%,but the lowest rat...
Ads targeted at older users (35 +) had a 77.4% completion rate.SOURCE: NewMedia TrendWatch November 2012
“Storytelling is the mostpowerful way to put ideas  into the world today.”       - Robert McKee
EVERY VIDEO SHOULD HAVE ANINTRODUCTION, BODY AND       CLOSINGSOURCE: http://www.youtube.com/watch?v=7xK9qv611sU
ENGAGE, EDUCATE, ENTERTAINSOURCE: http://www.youtube.com/watch?v=7xK9qv611sU
Lynda.com acquires Video2brain   with $103 million funding SOURCE: thenextweb.com
REASONS PEOPLE SHARE1.   Answers a question, or evokes an     emotional response2.   Hot topic3.   It aligns with their id...
REASONS PEOPLE DON’T SHARE1.   Too much branding2.   Toxic topic3.   Depressing topic4.   Sex, violence and profanity
HOWEVER I THINKMOST PEOPLE LIKE SEXSOMETIMES THEY DON’T WANT PEOPLE  TO KNOW HOW MUCH THEY LIKE IT
REASONS WHY ONLINE VIDEO         IS COMPELLING & PERSUASIVE1.      The Fusiform Facial Area makes us pay        attention ...
VIDEOS THAT PERFORM BEST   CLOCK IN AT AROUND   1 MINUTE
VIDEO IS USUALLY A COMPLEMENT TO,NOT A SUBSTITUTE FOR,CONTENT
MAKE SURE THE CONTENT OF THEVIDEO CAN BE FOUND EASILYSOMEWHERE ELSE
WHAT’S A CODEC?codec (n) short for compressor/decompressor
HTML5 VIDEO CODECS        • MP4 or H.264        • Ogg/Theora        • WebM
WHAT’S THE DIFFERENCE•   Ease of encoding•   Video quality•   Compression size•   Cost to use (FREE for Now)
H265 - HEVC (High Efficiency Video Coding)• Expected to be NEW video codec  standard (half the bitrate)• Mobile Device foc...
OVER                        1 TRILLION VIEWS                             IN 2011• 72 HRS OF VIDEO UPLOADED  EVERY MINUTE• ...
TRAFFIC FROM MOBILE DEVICES       TRIPLED IN 2011  *YOUTUBE APP REMOVED FROM iPHONE 5
3 HRS OF VIDEO IS UPLOADED  PER MINUTE TO YouTubeSOURCE: YOUTUBE.COM/PRESS_STATISTICS
HOST = WEBSITE VIDEO + SEO• CONTROL• BETTER MEASUREMENT• GENERATE DIRECT TRAFFIChttp://ajwood.com/
POST = SYNDICATION VIDEO + SEO• LARGE AUDIENCE• ORGANIC & UNIVERSAL SEARCH• MULTIPLE SERPS (Search Engine   Results Page)h...
A.J. WOOD                                    19,201                                    SUBSCRIBERS                        ...
A.J. WOOD                                    1,998,204                                    VIDEO VIEWS                     ...
THE BIG 3
500 YRS of YouTube video is  watched every day on        Facebook! SOURCE: YOUTUBE.COM/PRESS_STATISTICS
Vine users shared    113,897 videos              Feb 9th & 10th 2013SOURCE: SimplyMeasured
2 New Members / sec(172,800 Members / day)SOURCE: LinkedIn Press Center
Caption Your Videos        To expand your audience and                increase SEOSOURCE: kb.wisc.edu
Captioning Best Practices1.      Sync captions to the audio2.      Captions appear on screen long enough to        be read...
Benefits of Captioning1.   Accessible to aurally impaired and non-     native speaking viewer2.   Allows sighted viewers t...
CHECK ANALYTICS                     •    WHERE DO VISITORS TO                          YOUR VIDEO PAGES                   ...
TEST SEARCHES             DO YOUR VIDEOS APPEAR IN             SEARCH ENGINES?SOURCE: MARK ROBERTSON JUNE 2009
MONITOR BEHAVIOR      WHAT % OF VISITORS ARE      LINKING TO YOUR VIDEOS      OR SHARING?SOURCE: MARK ROBERTSON JUNE 2009
STUDIES SHOW USERSCAN GET VERYANNOYED WHENWEBSITES AUTOPLAYVIDEOS “I hate it when they do that!” SOURCE: NORMALMODES.COM
1.    KNOW YOUR AUDIENCE2.    TELL A STORY3.    KEEP IT “REAL”4.    KEEP IT SHORT5.    COMPRESS IT6.    PUT IT ON YouTube7...
10 ux video best practices
10 ux video best practices
10 ux video best practices
10 ux video best practices
10 ux video best practices
10 ux video best practices
10 ux video best practices
10 ux video best practices
10 ux video best practices
10 ux video best practices
10 ux video best practices
10 ux video best practices
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10 ux video best practices

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10 ux video best practices

  1. 1. J. SCHUH
  2. 2. WHY SHOULD YOU LISTEN TO ME? • 15 yrs experience • 10,000 hrs of producing • Industry Leader • Fortune 500 clients
  3. 3. 4 out of 5 INTERNET USERS WATCH VIDEOS ONLINESOURCE: comscore (2009)
  4. 4. U.S. INTERNET USERS WATCHED 34 BILLION VIDEOS IN MAY 2012SOURCE: NewMedia TrendWatch November 2012
  5. 5. ONLINE VIDEO IS LIKE TV RIGHT?
  6. 6. BZZZZZZZZZ!
  7. 7. ONLINE VIDEO IS: • Targetable • Measurable • Real TimeSOURCE: Tod Sacerdoti (2010)
  8. 8. You have a portable videoproduction studio in your pocket.
  9. 9. GENERATION BORN * AGEBaby Boomers’ 1946 – 1964 50 +Generation X 1965 – 1981 30’s – 40’sGeneration Y 1982 – 1999 20’s – 30’sGeneration Z 2000 + 12 -*Experts differ on the start dates of Generation X , Y and Z.
  10. 10. 52% OF THE WORLD’S POPULATION IS UNDER 30-YEARS-OLDSOURCE: Census 2010
  11. 11. YOUNGER GENERATIONS ARE THE FIRST TO ADOPT NEW TECHNOLOGIESSOURCE: NewMedia TrendWatch November 2012
  12. 12. BOOMERS’ ADOPTION OF NEW TECHNOLOGYDRIVES GROWTHSOURCE: NewMedia TrendWatch November 2012
  13. 13. Video ads targeted to children ages 6 to 14 had thehighest video ad click through rate at 3.5%,but the lowest rate of viewing to completion. SOURCE: NewMedia TrendWatch November 2012
  14. 14. Ads targeted at older users (35 +) had a 77.4% completion rate.SOURCE: NewMedia TrendWatch November 2012
  15. 15. “Storytelling is the mostpowerful way to put ideas into the world today.” - Robert McKee
  16. 16. EVERY VIDEO SHOULD HAVE ANINTRODUCTION, BODY AND CLOSINGSOURCE: http://www.youtube.com/watch?v=7xK9qv611sU
  17. 17. ENGAGE, EDUCATE, ENTERTAINSOURCE: http://www.youtube.com/watch?v=7xK9qv611sU
  18. 18. Lynda.com acquires Video2brain with $103 million funding SOURCE: thenextweb.com
  19. 19. REASONS PEOPLE SHARE1. Answers a question, or evokes an emotional response2. Hot topic3. It aligns with their idenity and how they want to be perceived4. Helps to maintain and grow relationships
  20. 20. REASONS PEOPLE DON’T SHARE1. Too much branding2. Toxic topic3. Depressing topic4. Sex, violence and profanity
  21. 21. HOWEVER I THINKMOST PEOPLE LIKE SEXSOMETIMES THEY DON’T WANT PEOPLE TO KNOW HOW MUCH THEY LIKE IT
  22. 22. REASONS WHY ONLINE VIDEO IS COMPELLING & PERSUASIVE1. The Fusiform Facial Area makes us pay attention to faces2. Voice conveys rich information3. Emotions are contagious4. Movement grabs attention SOURCE: Dr. Susan Weinschenk (theteamw.com)
  23. 23. VIDEOS THAT PERFORM BEST CLOCK IN AT AROUND 1 MINUTE
  24. 24. VIDEO IS USUALLY A COMPLEMENT TO,NOT A SUBSTITUTE FOR,CONTENT
  25. 25. MAKE SURE THE CONTENT OF THEVIDEO CAN BE FOUND EASILYSOMEWHERE ELSE
  26. 26. WHAT’S A CODEC?codec (n) short for compressor/decompressor
  27. 27. HTML5 VIDEO CODECS • MP4 or H.264 • Ogg/Theora • WebM
  28. 28. WHAT’S THE DIFFERENCE• Ease of encoding• Video quality• Compression size• Cost to use (FREE for Now)
  29. 29. H265 - HEVC (High Efficiency Video Coding)• Expected to be NEW video codec standard (half the bitrate)• Mobile Device focused• 4K and 8K support• Requires new hardware• Mid-2014 before widespread use
  30. 30. OVER 1 TRILLION VIEWS IN 2011• 72 HRS OF VIDEO UPLOADED EVERY MINUTE• OVER 4 BILLION HRS WATCHED EACH MONTHSOURCE: YOUTUBE.COM/PRESS_STATISTICS
  31. 31. TRAFFIC FROM MOBILE DEVICES TRIPLED IN 2011 *YOUTUBE APP REMOVED FROM iPHONE 5
  32. 32. 3 HRS OF VIDEO IS UPLOADED PER MINUTE TO YouTubeSOURCE: YOUTUBE.COM/PRESS_STATISTICS
  33. 33. HOST = WEBSITE VIDEO + SEO• CONTROL• BETTER MEASUREMENT• GENERATE DIRECT TRAFFIChttp://ajwood.com/
  34. 34. POST = SYNDICATION VIDEO + SEO• LARGE AUDIENCE• ORGANIC & UNIVERSAL SEARCH• MULTIPLE SERPS (Search Engine Results Page)http://www.youtube.com/ajwood2001
  35. 35. A.J. WOOD 19,201 SUBSCRIBERS FEB 2013 17,007 SUBSCRIBERS DEC 2012http://www.youtube.com/ajwood2001
  36. 36. A.J. WOOD 1,998,204 VIDEO VIEWS FEB 2013 1,831,608 VIDEO VIEWS DEC 2012http://www.youtube.com/ajwood2001
  37. 37. THE BIG 3
  38. 38. 500 YRS of YouTube video is watched every day on Facebook! SOURCE: YOUTUBE.COM/PRESS_STATISTICS
  39. 39. Vine users shared 113,897 videos Feb 9th & 10th 2013SOURCE: SimplyMeasured
  40. 40. 2 New Members / sec(172,800 Members / day)SOURCE: LinkedIn Press Center
  41. 41. Caption Your Videos To expand your audience and increase SEOSOURCE: kb.wisc.edu
  42. 42. Captioning Best Practices1. Sync captions to the audio2. Captions appear on screen long enough to be read3. Provide transcripts4. DON’T Cut words or sound effects SOURCE: kb.wisc.edu
  43. 43. Benefits of Captioning1. Accessible to aurally impaired and non- native speaking viewer2. Allows sighted viewers to read in loud or crowded spaces3. Increased SEO (Search Engine Optimization)4. Increase in watching the complete video SOURCE: kb.wisc.edu
  44. 44. CHECK ANALYTICS • WHERE DO VISITORS TO YOUR VIDEO PAGES ARRIVE FROM? • WHAT % OF TRAFFIC COMES FROM SEARCH ENGINES?SOURCE: MARK ROBERTSON JUNE 2009
  45. 45. TEST SEARCHES DO YOUR VIDEOS APPEAR IN SEARCH ENGINES?SOURCE: MARK ROBERTSON JUNE 2009
  46. 46. MONITOR BEHAVIOR WHAT % OF VISITORS ARE LINKING TO YOUR VIDEOS OR SHARING?SOURCE: MARK ROBERTSON JUNE 2009
  47. 47. STUDIES SHOW USERSCAN GET VERYANNOYED WHENWEBSITES AUTOPLAYVIDEOS “I hate it when they do that!” SOURCE: NORMALMODES.COM
  48. 48. 1. KNOW YOUR AUDIENCE2. TELL A STORY3. KEEP IT “REAL”4. KEEP IT SHORT5. COMPRESS IT6. PUT IT ON YouTube7. HOST AND POST8. SOCIALIZE9. MEASURE IT10. DON’T AUTOPLAY

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