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The latest in IT transformation at EMC

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Chad Sakac, VMworld 2012
The latest in IT transformation at EMC (and also VMware).

Topics discussed:

What is the “Software Defined Datacenter” doing to the primary storage and backup landscape?
What is EMC doing about it?
What are the latest updates in integration (with everything VMware does) today and tomorrow?

Published in: Technology, Business
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The latest in IT transformation at EMC

  1. 1. SPO3338The Latest in ITTransformation with EMCand VMwareChad Sakac, EMC Corporation #vmworldsponsor
  2. 2. Agenda• The “BIG Idea”• The effects on storage – State of the art on VMware/Storage Integration – Long term effects on architectures• The effects on backup – State of the art on VMware/Backup Integration – Long term effects on architectures© Copyright 2011 EMC Corporation. All rights reserved. 2
  3. 3. World is changing… Existing Architecture Emerging ArchitectureApps HW Software Defined NetworkNetwork + © Copyright 2011 EMC Corporation. All rights reserved. 3
  4. 4. © Copyright 2011 EMC Corporation. All rights reserved. 4
  5. 5. © Copyright 2011 EMC Corporation. All rights reserved. 5
  6. 6. Q: What happened to server business when VMware first arrived?© Copyright 2011 EMC Corporation. All rights reserved. 6
  7. 7. Innovating Around “The Big Idea” Help Native vSphere Storage,1. Invisible Infrastructure Galileo, VASA, VSI, vCOPS, UIM RSA + vShield, RSA + Single2. Security = built in Sign-on, RSA + Cloud Trust VDP and BaaS3. Data Protection = built in4. Exploit Distance “VMotion Anywhere”, VPLEX, VXLAN Cloud Foundry+Atmos, GP +5. Next Gen App Play vFDD, Spring/vFabric, VFCache Virtual Appliance for Everything,6. Simplify Leverage Common REST API for Storage© Copyright 2011 EMC Corporation. All rights reserved. 7
  8. 8. Change = macro impact on storage architectures.© Copyright 2011 EMC Corporation. All rights reserved. 8
  9. 9. …What customers ask for… APIs and programmability Think: “How can I make Scaling model – tech and economic storage more “non-disruptive everything” invisible?” “Stack” Integration Multi-tenancy Simple Auto Tiering Think: “how can I IO Modularity + Multiprotocol lower my Transaction simplicity 3TB+ $/power/space per Massive x86 Multicore Thin TB?” 10/40GbE Dense SSD CommoditizationCompress/ Dedupe Think: “how can I keep Flash as Cache lowering $/power/space Auto Tiering per IOps or MBps?” © Copyright 2011 EMC Corporation. All rights reserved. 9
  10. 10. …What Service Providers ask for APIs and programmability Think: “How can I make Scaling model – tech and economic storage more “non-disruptive everything” invisible?” “Stack” Integration Multi-tenancy Simple Auto Tiering Think: “how can I IO Modularity + Multiprotocol lower my Transaction simplicity 3TB+ $/power/space per Massive x86 Multicore Thin TB?” 10/40GbE Dense SSD CommoditizationCompress/ Dedupe Think: “how can I keep Flash as Cache lowering $/power/space Auto Tiering per IOps or MBps?” © Copyright 2011 EMC Corporation. All rights reserved. 10
  11. 11. …What Mid-Market Customers ask for… APIs and programmability Think: “How can I make Scaling model – tech and economic storage more “non-disruptive everything” invisible?” “Stack” Integration Multi-tenancy Simple Auto Tiering Think: “how can I IO Modularity + Multiprotocol lower my Transaction simplicity 3TB+ $/power/space per Massive x86 Multicore Thin TB?” 10/40GbE Dense SSD CommoditizationCompress/ Dedupe Think: “how can I keep Flash as Cache lowering $/power/space Auto Tiering per IOps or MBps?” © Copyright 2011 EMC Corporation. All rights reserved. 11
  12. 12. … Leads to… “I need transactional storage for compute” “storage for next-gen apps” Presented as Objects (SOAP/Rest) SAN or OR SAN or AND NAS NAS RESTful APIs “Brains” “Brains” “Brains” “Brains” “Brains” “Brains”“Brains” “Brains” Software Gloms server+ DAS OR SAN/NAS shared storage into non- transactional, Object Storage BlobStorage Array Storage Array Storage Array Storage Array “Type 1” Tends to be lower cost, “Type 2” Tends to be lower cost, simpler Tends to be very “cloud like”, geo-simpler at low scale. Tends to win at high scale . Tends to win in the distributed, but not very transactional. in mid-market and volume Service Provider and Enterprise Wins with new apps. © Copyright 2011 EMC Corporation. All rights reserved. 12
  13. 13. In the NEW WORLD…© Copyright 2011 EMC Corporation. All rights reserved. 13
  14. 14. Scale-Out NAS Matters More.© Copyright 2011 EMC Corporation. All rights reserved. 14
  15. 15. EMC=Leading the way in Scale-out NAS• Single volume spans all nodes – Directories and files striped across the cluster• Auto-tiering EFFICIENCY• Auto-balance capacity and performance• Automation: – NO manual intervention, NO reconfiguration, NO server or client mount point or application changes• Storage efficiency inherently optimized at 80+%© Copyright 2011 EMC Corporation. All rights reserved. 15
  16. 16. 2012 OneFS - Mavericks Scalability Enterprise Management• Performance • VMware • Data Protection • Improved • Reduced I/O Latency • SyncIQ: Throughput • VAAI, VASA, SRM Failover/Back • Reduced Latency • SnapshotIQ File• Capacity • Security Clones • SnapshotIQ File • Authentication Zones • Automated Clones • Role Based Provisioning • 20 PB File System Administration • Improved Efficiency Ready • SmartLock v2 • Higher Reliability• Extensibility • Availability • REST Platform API • Upgrade - 2 Minutes© Copyright 2011 EMC Corporation. All rights reserved. 16
  17. 17. Integration Matters More.© Copyright 2011 EMC Corporation. All rights reserved. 17
  18. 18. “Where Does Integration Happen?” circa 2012 ESX Storage Stack VI Client VM VMFS NFS 5.1 VMware LVM Change NFS Co- Snap request client op SvMotion request VSS via VMware Tools Datamover Co-op VM provisioning cmd vStorage API for Data Turn thin prov on/off Protection (VDDK) vStorage API Network 5.1 NMP for Multi- pathing Stack Change Vendor-specific vCenterSRM vCenter Plug-In Vendor-specific iSCSI/FCoE SW VAAI block module View VMware-to-Storage relationships NIC Drivers HBA Drivers Provision datastores more easily Leverage array features (compress/dedupe, Inyo file/filesystem/LUN snapshots) Change FC Vendor FCoE VM object NFS NFS Specific APIs & vCOPs Awareness in VASA iSCSIvStorage API array/mgmt VAAI Mgmt Connectors Module for SRM tools Module VAAI SCSI cmds New coolness Vendor-specific VAAI Standards-based VAAI Storage Array NFS operation support SCSI command support 5.1 5.1 Change Change © Copyright 2011 EMC Corporation. All rights reserved. 18
  19. 19. vCOPs Connector D E M O N STRATI O N© Copyright 2011 EMC Corporation. All rights reserved. 19
  20. 20. Flash Matters More.© Copyright 2011 EMC Corporation. All rights reserved. 20
  21. 21. Flash In The Data Center ALL FLASH ARRAY PCIe FLASH FLASH FLASH HYBRID ARRAY Capacity Cost APPLIANCE CARD FLASH SSD Storage Server Network Network 15K RPM HIGH CAPACITY HDD HDD Transaction Performance© Copyright 2011 EMC Corporation. All rights reserved. 21
  22. 22. The End-to-End Flash Picture ALL FLASH ARRAY Project VFCache Thunder FLASH FLASH HYBRID ARRAY Capacity Cost APPLIANCE CARD Project X FAST Fully Automated Storage Tiering Storage Server Network Network VNX Isilon VMAX Transaction Performance© Copyright 2011 EMC Corporation. All rights reserved. 22
  23. 23. VFCache 1.5 - NEW• Enhanced Efficiency and Integration – Cache deduplication – Orchestrated VMware vMotion – VMAX Unisphere integration• Increased Performance – Multiple cards per server – Higher capacity cards• Use Case Expansion – Active/passive cluster support – Cisco UCS blade server support© Copyright 2011 EMC Corporation. All rights reserved. 23
  24. 24. Orchestrated VMware vMotion• Live migration of VFCache- enabled VMs for: – Easier environment maintenance – Business continuity (no system downtime)• Certified interoperability with VMware vMotion standards – Only solution on the market to be listed in VMware’s Compatibility Guide© Copyright 2011 EMC Corporation. All rights reserved. 24
  25. 25. ..And.. For “All Flash”… Scale-Out Matters More.© Copyright 2011 EMC Corporation. All rights reserved. 25
  26. 26. Project X D E M O N STRATI O N© Copyright 2011 EMC Corporation. All rights reserved. 26
  27. 27. Little Things Matter More.© Copyright 2011 EMC Corporation. All rights reserved. 27
  28. 28. VMware ESXi3.x ESXi4 ESXi4.1 ESXi5 ESXi5.1 August CX3(F19) CX4(F20) VNX (F31) VNX (F31.722) VNX (F32.006) 2012 Elias MR2 SP4 Inyo EMC © Copyright 2011 EMC Corporation. All rights reserved. 28
  29. 29. Fabric ESXi NMP 1st Path Chosen Auto- IO Balanced Preference Option Restore 5.1 PPVE ?All Opt Yes Target No 5.1 FIXED 1st Opt Yes No Yes All Default 5.1 RR Yes Host No Owner 5.1 MRU 1st Opt No No No Fabric Auto- ESXi NMP 1st Path Chosen IO Balanced Preference Option Restore 5.0 PPVE ?All Opt Yes Target No 5.0 FIXED 1st Any No No Yes 5.0 RR 1st Opt No Host No 5.0 MRU 1st Opt No No No© Copyright 2011 EMC Corporation. All rights reserved. 29
  30. 30. Hardware Assist Matters More.© Copyright 2011 EMC Corporation. All rights reserved. 30
  31. 31. vSphere 5 – NFS Fast File Copy• Without API – Some NFS servers can create file replicas NFS Mount – This feature was not used for VMware operations – which were traditional host-based Extent “let’s clone this file copy operations. VM” – Vendors would leverage them via vCenter ESX Host File Read File Write plugins. An example was EMC exposed this “Create a copyFile Write File Read (snap, array feature via the Virtual Storage Integrator clone, version)Filethe File Read of Write Plugin Unified Storage Module. ..MANY file ..MANY times… times… NFS Server• With API – Implemented via NAS vendor plugin, used by Filesystem FOO- FOO.VMDK vSphere for clone, deploy from template COPY.VMDK – Uses EMC VNX OE internal file snapshot – Requires “snap of snap” at file level – Somewhat analagous to block XCOPY offload – Used in VMware View 5.1 and vCloud Director 5.1© Copyright 2011 EMC Corporation. All rights reserved. 31
  32. 32. Simplification Matters More.© Copyright 2011 EMC Corporation. All rights reserved. 32
  33. 33. vCenter Plugins = simplify fast.• First generation was basic view/provision “We use EMC Virtual Storage• Second generation exposed Integrator (VSI) to advanced array functions dramatically accelerate and simplify storage• Third generation worked on configuration, management, a simplifying/merging multiple nd multipathing and it has plugins saved us days of work”• Fourth generation worked on initial Mike Schlimenti, Lead Systems Engineer, Data Center RBAC for VMware/Storage teams Experian• Fifth generation added performance• Now on Sixth Generation…© Copyright 2011 EMC Corporation. All rights reserved. 33
  34. 34. VSI.Next D E M O N STRATI O N© Copyright 2011 EMC Corporation. All rights reserved. 34
  35. 35. Q: What is the longer term impact on storage?© Copyright 2011 EMC Corporation. All rights reserved. 35
  36. 36. Storage/Compute Mashups© Copyright 2011 EMC Corporation. All rights reserved. 36
  37. 37. The Speed Of Light …and leveraging distance© Copyright 2011 EMC Corporation. All rights reserved. 37
  38. 38. EMC Is #1 Customer Choice For VMware 39% 40% 35% “Which Is Your Storage Vendor Of 30% Choice In Virtualized Server 25% Environments?” 20% 15% 15% 13% 12% 12% 10% Jul 2012 5% 2%Source: Goldman Sachs IT Spending Survey, July 2012. © Copyright 2011 EMC Corporation. All rights reserved. 38
  39. 39. The macro impact on backup models.© Copyright 2011 EMC Corporation. All rights reserved. 39
  40. 40. Evolution of Backup TAPE CENTRIC BACKUP Backup Server Backup Client Media Server© Copyright 2011 EMC Corporation. All rights reserved. 40
  41. 41. Evolution of Backup TAPE CENTRIC BACKUP WITH DEDUPLICATED DISK Backup Server Backup Client Replication Media Server© Copyright 2011 EMC Corporation. All rights reserved. 41
  42. 42. Evolution of Backup Virtual INTEGRATED Applications DATA PROTECTION SILOS Storage Physical Storage Node© Copyright 2011 EMC Corporation. All rights reserved. 42
  43. 43. Evolution of Backup Central Administration Virtual Protection Software Applications Protection Storage • Reports • Policy Management • Catalog • Storage Management Storage Physical© Copyright 2011 EMC Corporation. All rights reserved. 43
  44. 44. VMware vSphere Data ProtectionBackup Built for VMware SIMPLE INTEGRAL PART OF VSPHERE EFFICIENT INDUSTRY LEADING DEDUPLICATION FLEXIBLE SELF SERVICE RESTORE© Copyright 2011 EMC Corporation. All rights reserved. 44
  45. 45. Purpose-built Backup Appliances Data Protection & Recovery SoftwareBACKUP 2500 2000& RECOVERY 1500 $ MILLIONSLEADERSHIP 1000 500 0Source: IDC, Worldwide Purpose-Built Backup Appliance 2012–2016 Forecast and 2011 Vendor Shares , Doc #234489 , Apr 2012,IDC, Worldwide Storage Software Overview, March 2012© Copyright 2011 EMC Corporation. All rights reserved. 45
  46. 46. The Software Defined Datacenter is programmable.© Copyright 2011 EMC Corporation. All rights reserved. 46
  47. 47. PowerShell D E M O N STRATI O N© Copyright 2011 EMC Corporation. All rights reserved. 47
  48. 48. TRANSFORM YOURSELFTraining And Certification For New it Roles Cloud Architects (EMCCA) – IT-as-a-Service, Cloud Infrastructure – Open, Any Vendor, Any Solution – More than 5000 enrolled, Over 550 certified Data Scientist (EMCDS) – Big Data and Data Analytics – Gain Insight into Business Challenges Data Center Architects (EMCDCA) – Domain Experts – Networking, Storage, Security, Availability – Complimentary to Cisco Certifications© Copyright 2012 EMC Corporation. All rights reserved. 48
  49. 49. Our View 1. Cloud Enables Next Gen IT – disrupt or be disrupted. 2. Next Killer App: Big Data Analytics. 3. Trust Will Be The Key. Transformation. For all of us.© Copyright 2011 EMC Corporation. All rights reserved. 49
  50. 50. EMC Must-Attend Activities • Jeremy Burton Spotlight Session • Social Media – Cloud Transforms IT. Trust – vSpecialist Scavenger #vHunt Transforms Cloud. Big Data – Great Prizes! New iPads & Transforms Business. Customer Party Passes – Tues @ 2:00 PM Featuring Demos – Meet-Ups @ 12 Noon In EMC Galore! Booth • EMC Technical Breakout Sessions • Visit Everything VMware at EMC – Mission Critical Apps, Mon @ 11:00 Community on ECN AM – http://www.emc.com/vmwarecom – Latest In IT Transformation, Wed @ munity 3:30 PM With Chad Sakac • VMworld 2012 Newsroom • VMware Hands On Lab – http://www.emc.com/microsites/v – EMC VFCache Lab + More! mworld-2012/index.htm • EMC Interactive Demo Booth #229 – 20+ Self-paced vLabs© Copyright 2011 EMC Corporation. All rights reserved. 50
  51. 51. THANK YOU© Copyright 2011 EMC Corporation. All rights reserved. 51
  52. 52. SPO3338The Latest in ITTransformation with EMCand VMwareChad Sakac, EMC Corporation #vmworldsponsor

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