Social Media Academy - Tevia White Intro

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Social Media Academy - Tevia White Intro

  1. 1. Introduction<br />Tevia White Arnold<br />Summer 2011 SMACAD IntroductionMay 2011<br />
  2. 2. Who am I?<br />2<br /><ul><li>Professional
  3. 3. Product Marketing Manager at IHS
  4. 4. 8years b2b technology marketing experience
  5. 5. Specialize in:
  6. 6. Design & Supply Chain solutions
  7. 7. Demand generation
  8. 8. Webcast production
  9. 9. Campaign management
  10. 10. ROI analysis and reporting
  11. 11. Process & procedure improvements</li></ul>INFORMATION<br />+<br />INSIGHT <br />=<br />KNOWLEDGE <br />
  12. 12. Who am I?<br />3<br />Personal<br />Newlywed<br />Boxer owner/lover<br />Phoenician<br />Traveler<br />Golfer<br />Skier<br />
  13. 13. Benefits of Social Media?<br />4<br />Broaden audience reach<br />Create a dialogue<br />Reach the “unreachable”<br />Improve brand recognition<br />Influence through education<br />Enhance marketing mix<br />Improve customer loyalty<br />Conduct market research<br />Generate demand<br />
  14. 14. Connect with Tevia<br />5<br />http://xeesm.com/TEVIAWHITE/http://www.linkedin.com/in/teviawhite<br />http://twitter.com/#!/TWhite_IHS<br />Tevia.White@ihs.com<br />

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