Product Management & The Holy Grail (PCA9)


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Product Managers face many trials and tribulations as they pursue the Holy Grail. Through the eyes of Monty Python, we'll explore these challenges as King Arthur and the Knights of the Roundtable search for the Holy Grail and learn Product Management lessons as they fight the Black Knight, try to sneak into a castle with the Trojan Rabbit, attempt to satisfy the request of the Knights Who Say Ni, face the temptations from the Castle Anthrax, underestimate the fierce Rabbit of Caerbannog and finally cross the Bridge of Death to reach the castle that guards the Holy Grail.

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Product Management & The Holy Grail (PCA9)

  1. 1. Product Management & The Holy Grail As Seen Through The Eyes of Monty Python Tom Evans Lûcrum Marketing @compellingmktr
  2. 2. In Search of the Holy Grail
  3. 3. Who Made You King?
  4. 4. Product Management is an Influence Role1- set a clear vision of the product and goal2- set a clear process and roles for the team3- get the team involved by eliciting ideas or suggestions4- get people to volunteer for roles and responsibility5- take ownership of final decision6- keep reiterating the vision and keep the team involved7- thank and celebrate team successJohn Wu – via Product Management LinkedIn Group -
  5. 5. What Happens Now?
  6. 6. Strategy & Execution• Plan the strategy• Communicate it• Know how to execute it• Do it
  7. 7. She’s a Witch!
  8. 8. Make Decisions Based Upon Facts• Market Research• Voice-of-the-Customer• Competitive Analysis• Market Tests
  9. 9. Welcome to the Castle Anthrax!
  10. 10. Don’t Get Seduced Away From Your Mission• Stick to and support the mission of your company• Commit to your target market segments• Define & defend your product positioning & strategy
  11. 11. We Want ….. A Shrubbery!
  12. 12. Beware of the Wild-Goose Chase!• A futile search or fruitless errand, a task inordinately complex relative to its outcome• A demanding/complaining customer• CEO or salesperson with the opportunity dujour• Customer with one-off need• Exec or customer that always changing their mind
  13. 13. What is the Airspeed Velocity of anUnladen Swallow?
  14. 14. Discover the Underlying Issue• Ask questions• 7 “elements of circumstance” (Hermagoras of Temnos) – Quis, quid, quando, ubi, cur, quem ad modum, quibus adminiculis. – (Who, what, when, where, why, in what way, by what means)• Tell me more
  15. 15. Just a Flesh Wound!
  16. 16. What, Behind the Rabbit?
  17. 17. Know Thy Competition!• Do your competitive analysis• Do not underestimate them
  18. 18. I’m Not Dead!
  19. 19. If a Product Is a Dog, Kill It!
  20. 20. What, Ridden On A Horse?
  21. 21. They See the Coconuts, Not the Horse! • To your prospects • To your customers • To your teammates • To your management Lying v. Embellishment
  22. 22. Which PM Are You?• Sir Lancelot the Brave• Sir Gallahad the Pure• Sir Robin the not-quite-so-brave-as-Sir-Lancelot• Sir Not appearing-in-this-film
  23. 23. Thank You! Tom Evans Lûcrum Marketing +1.512.961.5267 @compellingmktr Copyright 2012 - LÛCRUM MARKETING