What Is An Enterprise?

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This answers one of the key unacknowledged questions in enterprise-architecture: what exactly is 'the enterprise'? We can only develop a viable enterprise-architecture when we know the scope of 'the enterprise': most current EA models and frameworks place limits on scope that are far too narrow and organization-centric.

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  • Tetradian Consulting Unit 215, Communications House 9 St Johns Street Colchester Essex CO2 7NN England www.tetradian.com [email_address] Twitter: @tetradian © Tom Graves / Tetradian 2009
  • What Is An Enterprise?

    1. 1. What is an enterprise? Foundations of whole-of-enterprise architecture Tom Graves , Tetradian Consulting December 2009 info@tetradian.com / www.tetradian.com 8 Dec 2009 (c) Tom Graves / Tetradian 2009
    2. 2. Organization as ‘the enterprise’? <ul><li>A common view is that the organization is ‘the enterprise’ </li></ul><ul><li>Many enterprise-architecture efforts start and end here, often with IT only </li></ul><ul><li>This can be a mistake… </li></ul>8 Dec 2009 (c) Tom Graves / Tetradian 2009 Organization (bounded by rules)
    3. 3. Supply-chain as ‘the enterprise’? <ul><li>Many architectures – even for IT alone – need to include other players in the supply-chain </li></ul><ul><li>This includes standards, interfaces etc </li></ul><ul><li>Beyond the organization itself, our rules may not apply – we have to negotiate, not demand </li></ul>8 Dec 2009 (c) Tom Graves / Tetradian 2009 Organization (bounded by rules) (boundaries may be partly porous) Partners ( must share same vision) may also be clients or prospects Service Providers (must acknowledge and align to vision) may also be clients or prospects
    4. 4. Clients as part of ‘the enterprise’? <ul><li>In Agile-type contexts, clients are also part of the development-team, as ‘outsider-insiders’ </li></ul><ul><li>If we try to control our clients, we lose them; instead, we connect via shared aims and goals </li></ul>8 Dec 2009 (c) Tom Graves / Tetradian 2009 Clients Organization (bounded by rules) (boundaries may be partly porous) Partners ( must share same vision) may also be clients or prospects Service Providers (must acknowledge and align to vision) may also be clients or prospects
    5. 5. Market as ‘the enterprise’? <ul><li>We connect to prospects and market via the vision </li></ul>8 Dec 2009 (c) Tom Graves / Tetradian 2009 (enterprise bounded by shared commitment to the vision ) Prospects Clients Organization (bounded by rules) (boundaries may be partly porous) Partners ( must share same vision) may also be clients or prospects Service Providers (must acknowledge and align to vision) may also be clients or prospects
    6. 6. Extended-enterprise is everyone ! 8 Dec 2009 (c) Tom Graves / Tetradian 2009 Stakeholders in the broader ecosystem (includes non-clients, anti-clients, government, general community) (enterprise bounded by shared commitment to the vision ) Prospects Clients Organization (bounded by rules) (boundaries may be partly porous) Partners ( must share same vision) may also be clients or prospects Service Providers (must acknowledge and align to vision) may also be clients or prospects
    7. 7. Architecting extended-enterprise <ul><li>Three distinct economies in the enterprise </li></ul><ul><ul><li>transaction economy : things, money, profit </li></ul></ul><ul><ul><li>attention economy : conversation, ‘right to be heard’ </li></ul></ul><ul><ul><li>trust economy : willingness to engage </li></ul></ul><ul><ul><ul><li>reputation is trust based on hearsay and third-party evidence </li></ul></ul></ul><ul><li>Vision and values are anchors for architecture </li></ul><ul><ul><li>may perhaps not seem crucial within organization, but are essential to connect with extended-enterprise </li></ul></ul><ul><ul><li>developing vision/values is high priority for architecture </li></ul></ul><ul><ul><ul><li>Rule #1: visioning is not a marketing exercise! </li></ul></ul></ul><ul><ul><li>see slidedeck “Vision, Role, Mission, Goal” </li></ul></ul><ul><ul><ul><li>http://www.slideshare.net/tetradian/vision-role-mission-goal-a-framework-for-business-motivation </li></ul></ul></ul>8 Dec 2009 (c) Tom Graves / Tetradian 2009
    8. 8. Don’t ignore your ‘anti-clients’! <ul><li>Trust and reputation are essential assets! </li></ul><ul><ul><li>reputation/trust > attention > transaction > profit </li></ul></ul><ul><li>Lack of trust creates ‘anti-clients’ </li></ul><ul><ul><li>‘ anti-clients’ are non-clients or former clients who, for various reasons, do not trust your organization </li></ul></ul><ul><ul><li>whether ‘fair’ or not, their grievances are real to them </li></ul></ul><ul><li>Importance of ‘anti-client’ relationships </li></ul><ul><ul><li>anti-clients may actively promote lack of trust in your organization via their social networks and elsewhere </li></ul></ul><ul><ul><li>clarity on vision helps to rebuild bridges of trust </li></ul></ul><ul><ul><ul><li>warning : make it real - your actions say more than words! </li></ul></ul></ul>8 Dec 2009 (c) Tom Graves / Tetradian 2009
    9. 9. Real enterprise-architecture <ul><li>Real enterprise-scale architecture must include ‘hooks’ for all of this </li></ul><ul><ul><li>an organization-centric architecture framework which ends at ‘Business’ will become dangerously limiting </li></ul></ul><ul><ul><ul><li>example: TOGAF, FEAF, Zachman </li></ul></ul></ul><ul><li>Don’t try to do it all in one go! </li></ul><ul><ul><li>it can’t be done: in effect, scope extends to infinity </li></ul></ul><ul><ul><li>do small steps with immediate business-value </li></ul></ul><ul><li>Use Agile-type architecture development </li></ul><ul><ul><li>method: http://tetradianbooks.com/2008/10/silos-method-ref/ </li></ul></ul><ul><ul><li>framework: http://tetradianbooks.com/2008/12/silos-frame-ref/ </li></ul></ul>8 Dec 2009 (c) Tom Graves / Tetradian 2009
    10. 10. Resources: “ Tetradian Enterprise Architecture” series <ul><li>Books on enterprise-architecture by Tom Graves: </li></ul><ul><li>Real Enterprise Architecture : beyond IT to the whole enterprise </li></ul><ul><li>Bridging the Silos : enterprise architecture for IT-architects </li></ul><ul><li>SEMPER and SCORE : enhancing enterprise effectiveness </li></ul><ul><li>Power and Response-ability : the human side of systems </li></ul><ul><li>The Service Oriented Enterprise : enterprise architecture and viable systems </li></ul><ul><li>Doing Enterprise Architecture : process and practice in the real enterprise </li></ul><ul><li>See http://tetradianbooks.com for more details. </li></ul>8 Dec 2009 (c) Tom Graves / Tetradian 2008

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